Vinod Valecha

Experience

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  Tata Consultancy Services

  Mar 2013 - May 2016

  System Engineer
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  VLCC personalcare

  May 2018 - Nov 2019

  Area Sales Manager - Modern Trade

  • Analyzing territory workload and assigning resources to territory ensuring VLCC is well represented at supermarkets and hypermarkets. • Authorizing and monitoring customer contact schedule. • Orchestrating field activities, overseeing product placement, display and distribution, pricing and promotion activities.• Ensuring field force capabilities to deliver consumer objectives and achieve financial and strategic targets.• Defining field action plans, setting and communicating field objectives and tracking results.• Evaluating field force performance with a view to making improvements that will build capability, coaching individuals and teams, dealing with performance issues.• Building and maintaining effective customer relationships.• Worked and maintained a healthy professional relationship with associates of Retail Giants like Future Group, Reliance and More Retail Ltd as part of Handling Modern trade.• Instrumental in setting up beat plans and tracking Sales Executives and Independent Sales Representatives ensuring that they are achieving their respective targets.• Scheduling visits of SEs to Promoter stores and ensuring Executive Key Accounts manage the activity as per activity calendar. Show less

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  Udaan.com

  Dec 2019 - Apr 2021

  Demand Lead

  Analyzing market trends and preparing forecasts.Generating new business leads.Increasing brand awareness and market share.Developing and managing the marketing department's budget.Evaluating and optimizing marketing and pricing strategies.Responsible for setting up Fresh Business in Indore.New territory addition in Indore & Ujjain for increasing the business. Working closely with Supply team & Operations team to ensure smooth business delivery.Increasing the daily tonnage of Fruits & Vegetables from 5 to 30 tons.Responsible for growing the team from scratch.Currently managing 15 executive team to cover Indore & 5 executives in Ujjain.Currently handling additional responsibility of Ujjain, ensured that the tonnage increased from 1 ton to 5 tons.Increased the onboarding of new shops by 80% on a monthly basis. Show less

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  Flipkart

  May 2021 - now

  Manager-Sell

  • Managing the pricing and planning for Home Décor, Lighting & Festive Portfolio• Responsible for pricing strategy and overall topline and bottom line of the Category.• Defining overall strategy for the category & identifying new opportunity for growth through customer, industry & seller insights.• Optimizing Pricing to ensure a healthy ROI, reduce bad burns while maintaining price competitiveness.• Responsible for introduction of new portfolios and new products within existing portfolios.• Working in close coordination with sourcing team and insuring right mix & availability of products on the platform.• Working with Business Finance for shaping the overall portfolio in order to meet bottom line targets.• Leading the demand planning function of the category & creation of Monthly, Quarterly demand plans.• Set up analytical processes to give view of key metrics to all Stakeholders Show less