
Kelly Frederick

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About me
Marketing & Event Manager at ABC Southeastern Michigan
Education

Central Michigan University
2014 - 2017Bachelor’s Degree Public Relations/Image ManagementMinor in Legal Studies
Experience

Kesseler Hall Council
Aug 2014 - May 2015Responsible for leading a group of ambitious individuals to coordinate hall programs and create a community within their residence halls. Responsible for being the voice between Kesseler Hall and Central Michigan University. Duties included reaching out local business and receiving food donations for our meetings in exchange for advertisements in the hall, surveying residents to see what they are looking for from Kesseler hall and promoting different on campus events to the hall. Also responsible for communicating problems noticed on campus with the proper authorities.
President
Jan 2015 - May 2015Public Relations Coordinator
Aug 2014 - Dec 2014

Central Michigan Life
Feb 2016 - May 2016Content ManagerResponsible to write content for various social media pages for assigned client.

St. Jude Children's Research Hospital
May 2016 - Feb 2017Fundraising DirectorMy responsibilities include coordinating the St. Jude fundraising team to plan fundraising events for the Up 'til Dawn event as well as educate the participants of the event how to fundraise. This position involves utilizing various communication channels, weekly meetings with directors and various event planning skills.

Central Michigan University
Nov 2016 - May 2017TutorI tutor undergraduate students in journalism, broadcast, communication and business law courses. I meet with students once a week and we work on their homework assignments as well as studying techniques.

Team Elmer's
May 2017 - Aug 2017Marketing/Social Media InternResponsible for developing social media strategy to recruit construction workers, planning employee picnic, shooting B-roll for episode updates and other various internal communications.

Walt Disney World
Aug 2017 - Jan 2018Cast MemberI was a part of the first group of college program participants to be casted in Pandora – the World of Avatar. I worked at the number one attraction on property and learned how to work with a large volume of guests on a daily basis. While there, I learned how to prioritize, quickly problem solve and provide guest service incomparable to anywhere else. I practiced the Disney four keys to succeed daily in my role, always focusing on safety, courtesy, show and efficiency to ensure maximum enjoyment for each guest traveling to the moon of Pandora. Show less

E-SupplyLink, Inc.
Mar 2018 - Jul 2019Marketing ManagerI am responsible for all company communication inbound and out. I have built and maintained an online presence for e-SupplyLink including: email marketing, LinkedIn and rebuilding an entirely different company website. Since starting here I have raised the following on our LinkedIn profile by 60 percent and our engagement rate on posts has gone from an average of zero to two percent to now being between 20 and 30 percent. I find new ways to establish our company as an industry leader such as new blog topics, interactive posts, and promotional and educational videos for our products. I work with corporate partners on joint marketing efforts, ensuring our brand is recognized and accurately portrayed with theirs. I also handle all media inquiries from trade magazines related to our recent partnership announcement. Show less

Fraser Public Library
Oct 2019 - Nov 2021Marketing and Development CoordinatorI oversaw all marketing strategy and implementation for the Fraser Public Library. I managed all digital and print communication to patrons and local reporters promoting events and services at the library. I implemented a new communication plan and marketing strategy to move the library forward, as well as re-branded and re-created a functional website with easier navigation and one compliant with ADA regulations.

Southeast Michigan Construction Academy
Nov 2021 - nowCommunications Manager
Associated Builders and Contractors Southeastern Michigan
Nov 2021 - nowMarketing & Event Manager
Jan 2025 - nowCommunications Manager
Nov 2021 - Jan 2025
Licenses & Certifications

Google Analytics Certified
Google Analytics AcademySept 2018
Social Media Marketing
HootsuiteJan 2018- View certificate

Notary Public
State of MichiganSept 2019 
TC Certified
Traverse City TourismJun 2014
Volunteer Experience
Volunteer
Issued by Toys For Tots on Nov 2018
Associated with Kelly FrederickTeam Captain
Issued by Relay for Life of Central Michigan University on Jan 2016
Associated with Kelly FrederickMobile Food Pantry Volunteer
Issued by United Way Worldwide on Sept 2015
Associated with Kelly FrederickBig Sister
Issued by Big Brothers Big Sisters of America on Sept 2013
Associated with Kelly Frederick
Languages
- enEnglish
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