Shanel Glendening

Experience

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  Adtegrity

  Nov 2017 - Apr 2018

  Marketing Intern

  • Conceptualized and executed marketing campaigns for both local and national businesses.• Conducted comprehensive market analysis to inform strategic decision-making.• Curated multi-level social media content to engage diverse audiences and drive brand visibility.

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  Demand Detroit

  May 2018 - Sept 2020

  • Proficient in Tactical Implementation Planning (PIP) methodologies for effective project management.• Organized community outreach events and sponsorships to enhance brand visibility.• Managed the procurement of event merchandise to ensure seamless execution.• Implemented procedural improvements to enhance efficiency and workflow.• Proficient in calendar management, ensuring optimal scheduling and time utilization.• Led daily and weekly operations meetings to align team objectives and priorities.• Managed executive national and international travel.• Possess strong soft skills crucial for effective team management and collaboration.• Championed the Regional Detroit Customer Experience Program, driving excellence in customer service and satisfaction. Show less • Coordinated and managed logistics for the Detroit Diesel 80th Anniversary Family Day event for over 8,000 visitors.• Developed and executed an event marketing campaign to promote the anniversary celebration.• Collaborated effectively with multiple departments to ensure seamless event operations.• Demonstrated strong project management skills in overseeing various event-related tasks.• Produced digital and print communications for campus-wide distribution, enhancing event visibility and engagement. Show less

  • Executive Administrative Assistant to the Plant Manager

    Nov 2018 - Sept 2020

  • Events and Communications Intern

    May 2018 - Oct 2018
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  DNV

  Sept 2020 - May 2021

  Marketing Designer

  • Developed corporate event planning process to meet client and organizational goals.• Ensured consistent adherence to brand guidelines across print and digital collateral.• Played a pivotal role in corporate branding initiatives. • Implemented internal process improvements to enhance operational efficiency.• Executed digital and print media campaigns to boost brand visibility and engagement.• Collaborated effectively with corporate marketing, media buying agencies, and customer sales and service teams.• Demonstrated strong communication skills, consistently delivering projects with speed and precision. Show less

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  US Signal

  May 2021 - now

  • Developed and implemented comprehensive brand strategies to enhance brand identity and market presence. • Oversaw the creation and maintenance of brand guidelines to ensure consistent brand representation across all channels.• Managed creative projects from concept to execution, ensuring alignment with brand objectives and messaging.• Directed the design and production of marketing collateral, including print materials, digital assets, and promotional items.• Collaborated with cross-functional teams to integrate brand messaging into various marketing initiatives and campaigns.• Conducted market research and analysis to identify emerging trends and opportunities for brand growth.• Monitored and evaluated brand performance metrics to measure the effectiveness of marketing efforts.• Fostered relationships with external partners, including agencies, vendors, and media outlets, to support brand initiatives and partnerships.• Provided leadership and guidance to the creative team, fostering a collaborative and innovative work environment.• Implemented brand management tools and systems to streamline workflows and improve efficiency. Show less • Managed end-to-end creative campaigns, from conceptualization to final execution.• Developed comprehensive Brand Guidelines for print collateral, digital assets, and event displays.• Designed nationally acclaimed event displays, contributing to year over year lead increases.• Oversaw procurement and design of merchandise and giveaway items.• Produced impactful digital, print, and mail touchpoint media campaigns.• Crafted engaging static and motion graphic displays for various social media platforms.• Spearheaded internal process improvement initiatives to streamline workflows and enhance efficiency. Show less

  • Creative Brand Manager

    Jun 2023 - now

  • Creative Design Lead

    May 2021 - Jun 2023