
Stephanie Zanetti
Independent Consultant

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About me
CEO at Zanetti AI Institute | Head of Stone in the Shoe AI Lab and Studios
Education

University of Johannesburg
1999 - 2001Public Relations Management Public Relations, Advertising, and Applied Communication
Experience

Self.
Jan 2002 - Dec 2011Independent ConsultantChange Management and Communication Specialist, EskomI undertook various roles including change management specialist, communication specialist, project manager, and business analyst within Eskom Distribution's technology program office.Managed the delivery of an IT solution, including software applications, to Eskom Holdings - Distribution Group.Project Management and Communication Consultant Led a successful pilot of the SABA Learning Management System at Eskom and subsequently rolled out the system nationwide.Communication Specialist, ABSA Business BankingServed as a change management and communication specialist for ABSA Business Banking's turnaround program, working with a world-class consulting firm.Contributed to communication audit, identified communication gaps, and recommended interventions to drive successful project outcomes.Communication Specialist, Eskom Distribution Central RegionConducted a communication audit of Eskom Holdings' Distribution Regional Communication department, identifying key communication channels and gaps.Developed and implemented communication solutions and interventions to enhance project success. Show less
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Computer Sciences Corporation (CSC)
Aug 2005 - Dec 2007Information Communication Technology SpecialistAs part of the CSC team, I worked on (COSA) Old Mutual and CSC Outsource Account and (Merlot) Single Service Aggregator Networks Account. In this role, I supported the account management team. Interacting with multiple local and international IT and Telecommunication giants, namely: Telkom, British Telecoms, Siemens, T-Systems, GijimaAST.

ALLOS CONSULTING
Feb 2011 - Mar 2013Communication Management and eLearning SpecialistIn the role of Operations Manager of Allos Inc, a subsidiary of Allos Consulting I worked between Miami Florida, and Pretoria. I lead a significant change management initiative for MetroPCS, one of the largest U.S. prepaid carriers. At the time MetroPCS was rolling out new systems, processes, and methodology to their retail network to improve sales and brand visibility. Together with my team we assisted in the implementation of not only the strategy but also the training and multimedia assets that were key to the success of the rollout. MetroPCS then merged in 2013 with T-mobile.I relocated back to South Africa and collaborated with Allos Consulting SA, working with leading organizations including Standard Bank, SITA (South African Defence Force - Infantry Unit), and SAP America SuccessFactors and Edcon.Led communication and eLearning projects, delivering custom eLearning solutions to clients.Analyzed and packaged training modules to drive skills development and organizational change. Show less

Stone in the Shoe
Sept 2017 - May 2024Co-FounderStone in the Shoe is an innovative Digital Agency that specializes in enhancing Brand Awareness, Consideration, and Sales Conversion. By leveraging cutting-edge Artificial Intelligence and Neuroscience techniques, we ensure optimal visibility and sales for our clients while effectively managing advertising budgets.Our clientele spans across Southern Africa, North America, and Europe, showcasing our global presence and expertise.Through our exclusive DeepFlo™ methodology, we lead the way in online advertising, utilizing assertive techniques that outperform traditional online and offline advertisements.At Stone in the Shoe, we employ advanced strategies to dominate the social media landscape, effectively transforming followers into loyal clients and enthusiastic brand ambassadors.Our comprehensive consulting services encompass brand strategy, sales automation, lead generation, content creation, and social media tactics.Additionally, we have established our very own state-of-the-art recording studio to facilitate content creation, video production, and photography, ensuring top-notch quality and creativity. Show less

Simone Zanetti AI
Jun 2023 - nowAI Marketing ConsultantAt Simone Zanetti AI, I leverage advanced artificial intelligence technologies to enhance digital marketing strategies, optimizing content creation, analytics, and communication processes. My role involves developing and implementing AI-driven marketing solutions to improve audience targeting, personalize customer interactions, and drive data-informed decision-making. By integrating AI tools, I help clients achieve greater efficiency and effectiveness in their marketing campaigns, ultimately leading to increased engagement and conversion rates. Show less

Zanetti AI Institute
Sept 2024 - nowChief Executive Officer
Licenses & Certifications
- View certificate

Meta Certified Digital Marketing Associate
MetaJul 2024
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