Cicero Furini

Experience

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  Grupo RBS

  Mar 1997 - Jan 2000

  I/T Business Analyst

  • Technical coordination of projects related to the newspapers of the RBS Group• Development and Implementation of Customer Relationship Management (CRM) and Data Base Marketing (DBM) methodologies aimed at subscribers and advertisers of the RBS Group Newspapers.

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  Grupo RBS

  Sept 2000 - Mar 2004

  DBM Manager

  • Management of CRM and DBM project teams, responsible for the implementation, maintenance, and operation of relationship marketing solutions regarding the processes of: - Acquisition new customers - Retention best custumers - Up-sell and Cross-sell campaigns • Development of suppliers, partners, as well as of the critical tools regarding scalability of operations.• DBM implementation in the following companies: RBS Group Newspapers, O Globo Newspaper, NET – Cable TV, TAM, Vesper Telcom, AGCO (Massey Ferguson), Drogão, as well as performing specific temporary jobs for Telemar Telcom, Datasul, AES Sul, among other companies. Show less

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  Dell Technologies

  Oct 2004 - now

  Responsible for managing IT development teams in multiple regions (US, Brazil and India) leading the way to help world to perform the Digital Transformation. Responsible for managing IT development teams in multiple regions (US, Brazil and India) leading the way to adopt agile methodologies and Pitvotal best prectices. Responsible for planning and managing the integration of Dell and EMC across all aspects of the business in Latin America. Responsible for overall Research and Development (R&D) strategy for Dell in Brazil, from project identification and execution to funding management. Main activities includes developing long term partnerships with Universities, R&D Institutes and Local Government in order to bring innovation thru technology enabling the company, people and community to grow and thrive. Head of Dell Brazil online stores (www.dell.com.br) for consumer and small business market (e-commerce/eBusiness). Senior IT manager under global services IT organization, where he led different IT application teams that delivered solutions for Dell operations worldwide. Among these applications it is worthwhile to mention:• Computer Telephony Integration (CTI)• Avaya Voice Portal (AVP)• Cisco Intelligent Contact Management (ICM)• Dell Chat Solutions (Moxie Software)• Softphone• Outbound Dialer Proactive Outreach Campaigns• Changepoint by Compuware - Business Portfolio Management Manager for the offshore software development unit responsible for Dell Global Online Stores development (www.dell.com, www.dell.com/la). The Brazil center works closely with the other software development teams in the US, Europe and India.

  • Product Manager Director

    Apr 2021 - now

  • IT Senior Manager

    Jun 2018 - Apr 2021

  • Dell+EMC Integration Regional Liaison

    May 2016 - Jun 2018

  • R&D Management

    Jan 2014 - Apr 2016

  • Senior Manager Marketing Online

    Aug 2011 - Jan 2014

  • I/T Senior Manager

    Feb 2007 - Jul 2011

  • I/T Manager

    Oct 2004 - Feb 2007