Aakash Birwadkar

Experience

• 

  Hungama Digital Media Entertainment Pvt. Ltd.

  Oct 2018 - Jan 2019

  Content marketing

  With a specialized focus at the crossroads of business and media, my professional journey has afforded me a distinct competitive edge, particularly in:• Content Ideation and Creation: Proficient in generating innovative and impactful content ideas that resonate with target audiences, aligning closely with business objectives and media trends.• Strategic Content Promotion: Skillful in orchestrating targeted content promotion strategies across diverse platforms, leveraging various media channels to maximize reach and engagement.• Email Marketing Proficiency: Adept in crafting and executing effective email marketing campaigns, utilizing tailored strategies to drive engagement and conversion within the business-media landscape. Show less

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  DAM Network Digital and Media.

  Feb 2019 - Feb 2020

  Digital Marketing Executive

  During my tenure as a Digital Marketing Executive at DAM Network Digital and Media, I was instrumental in driving and overseeing comprehensive digital marketing campaigns, web management, and optimizing content across various social networking channels. Key responsibilities and accomplishments included:• Strategic Campaign Development: Developed and managed multifaceted digital marketing campaigns, ensuring alignment with organizational objectives and delivering measurable results.• Website Management and Optimization: Managed and optimized the organization's website, ensuring high-quality content and seamless user experience, while continuously enhancing SEO strategies to improve search engine rankings.• Performance Analysis and Trend Identification: Regularly tracked website traffic flow, generating and presenting internal reports, while identifying emerging digital marketing trends, ensuring the brand's proactive adaptation to industry developments.• SEO Implementation: Implemented strategic SEO techniques to enhance website visibility and improve page rankings, driving increased organic traffic and user engagement.• Content Creation and Promotion: Edited and published diverse content formats including videos, podcasts, and audio content across online platforms, effectively promoting the company's products and services within the digital space.• Social Media Strategy Execution: Executed social media initiatives aimed at boosting key performance indicators (KPIs), driving engagement metrics such as likes, shares, and tweets, fostering brand visibility and audience interaction. Show less

• 

  Sunrich360⁰

  Nov 2020 - Nov 2022

  Digital Marketing Executive

  As the Digital Marketing Executive at Sunrich360⁰, I led multifaceted initiatives and served as the primary liaison for all client interactions regarding social media accounts. Key responsibilities and achievements included:• Client Engagement and Strategy Presentation: Acted as the primary point of contact for diverse clients, presenting and implementing tailored social media strategies aligned with their objectives, ensuring timely execution, and delivery.• Content Strategy and Optimization: Crafted and executed engaging monthly content calendars across various industries, optimizing content for website and social channels including Facebook, Twitter, Instagram, and Google Plus, maximizing brand reach and engagement.• Collaboration and Client Relationship Management: Collaborated with internal departments, ensuring seamless fulfillment of client requirements, while building and nurturing enduring client relationships, leading to increased customer satisfaction and loyalty.• Performance Analysis and Reporting: Prepared and presented comprehensive progress reports, analyzing campaign performance, and conducting competitor analysis, providing valuable insights for informed decision-making.• Product Knowledge and Upselling: Maintained updated knowledge of company products and services, effectively upselling and cross-selling to clients, maximizing revenue opportunities.• Innovation and Project Implementation: Continuously recommended, designed, and implemented innovative projects, driving enhanced Return on Investment (ROI) for clients while ensuring a competitive edge through comprehensive competitor analysis. Show less

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  Humble Carbon

  Nov 2022 - May 2023

  Senior Social Media Manager | Strategy & Planning Design | ROI Reporting

  As the Senior Social Media Manager at Humble Carbon, I spearheaded comprehensive strategies to bolster the company's digital presence and engagement. Key responsibilities included:• Research and Trends Analysis: Conducted in-depth research to identify benchmark trends and understand audience preferences, informing strategic decision-making.• Strategic Social Media Planning: Designed and executed dynamic social media strategies aligning with overarching business objectives, ensuring a coherent online brand presence.• Performance Measurement and Reporting: Set specific, measurable objectives and diligently tracked key performance metrics to report on Return on Investment (ROI), evaluating campaign effectiveness.• Content Generation and Publishing: Generated, curated, and published compelling daily content across various media formats, including text, images, videos, and news updates.• Collaboration Across Departments: Fostered seamless collaboration with marketing, sales, and customer service teams to ensure consistent brand messaging and unified customer experience.• Audience Engagement and Reputation Management: Actively engaged with followers, responded to queries promptly, and monitored customer reviews, safeguarding brand reputation.• Design Oversight and Innovation: Supervised the visual aspects of social media accounts, introducing new features and designs to enhance brand awareness, including promotions and competitions.• Continuous Professional Development: Remained updated with evolving technologies, design tools, and emerging trends in social media, ensuring the implementation of cutting-edge strategies. Show less

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  Al Miira Real Estate LLC

  Nov 2024 - Feb 2025

  Sr. Social Media Manager

  Sr. Social Media Manager | Real Estate SpecialistAs a skilled Social Media Marketing Manager in Dubai’s competitive real estate market, I develop and execute innovative strategies to elevate brand presence, engage audiences, and drive sales.• Social Media Marketing: Manage day-to-day social media activities, including content creation, scheduling, and community engagement, ensuring alignment with marketing objectives and the monthly social media calendar.• Audience Engagement: Actively respond to inquiries, comments, and messages across platforms, fostering trust and positive relationships with the online community.• Campaign Execution: Plan and execute digital marketing campaigns targeting Dubai, India, and European countries to drive brand awareness, generate leads, and convert potential buyers into clients.• Content Calendar: Develop and maintain a monthly social media calendar to ensure consistency, relevance, and timely delivery of marketing materials.• Analytics & Reporting: Track performance metrics across all digital channels, report insights, and optimize strategies to achieve measurable growth and success. Show less