Muhammad Adnan

Experience

• 

  Spark IT Hub

  Feb 2015 - Apr 2016

  Major accomplishments:• Develop new user-facing features• Build reusable code and libraries for future use• Ensure the technical feasibility of UI/UX designs• Optimize application for maximum speed and scalability• Assure that all user input is validated before submitting to back-end

  • Web Developer

    Mar 2015 - Apr 2016

  • Digital Marketing Expert

    Feb 2015 - Mar 2016
• 

  Wbm International

  Apr 2016 - Dec 2018

  Digital Marketing Executive

  Major accomplishments:• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.• Maintaining our social media presence across all digital channels• Measuring and reporting on the performance of all digital marketing campaigns• Identify trends and insights, and optimize spend and performance based on the insights.• Provide creative ideas for content marketing and update website• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Experience with A/B and multivariate experiments• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)• Writing original content for all websites• Controlling all brands social media like, Facebook, twitter, pinterest, Instagram, google plus for both organic reach and paid campaigns.• Strong analytical skills and data-driven thinking.• Studying the company’s products and their benefits for users..• Working with design, acquisition and other teams to promote product.• Follow and analyze market trends to position products• Develop product marketing strategies (pricing, advertising, product launching)• Work with various teams (design, content, acquisition, product, sales) to implement strategiesMajor accomplishments on Marketplaces:• Define the content strategy for AWS Customer Service internal knowledge base and maintain high quality content for audiences of varying skill level.• Manage day-to-day operations of the channel• Develop strategic keyword lists• Create new paid search campaigns (PPC)• Monitor new trends in Amazon and making recommendations to client-facing staff• Budget management for ads on a monthly basis• Create campaign reports and detailed performance reporting (paid sales, ACoS, CTR and spend) Show less

• 

  AFOHS Club Falcon Complex - Gulberg Lahore

  Apr 2019 - Jul 2021

  Digital Marketing Manager
• 

  Discover Pakistan

  Oct 2019 - Jul 2021

  Digital Marketing Manager

  Discover Pakistan - Pakistan's First Tourism HD Satellite TV . Projection of Natural Beauty and Developments in Pakistan is the Mission. Rising Pakistan - Must be Shown to the World and Team Discover Pakistan is Going to do it.

• 

  GearUp International

  Jul 2021 - Jan 2024

  Digital Consultant
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  Foxtek Systems Pvt. Ltd.

  Jul 2021 - now

  Digital Marketing Manager
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  FiveRivers Technologies

  Apr 2022 - May 2024

  Performance Marketing Manager