
Deepak Singh
Assistant Manager - 3PL Operations & Solution Design

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About me
CEO - Supra & CSO - Head of Supply Chain Masan Group
Education

Fortune Institute of International Business
2007 - 2009MBA/PGDM- International Business Supply Chain Management
Experience

Safexpress Private Limited
Mar 2009 - Oct 2011Assistant Manager - 3PL Operations & Solution DesignWorked on Warehouse solution Designing for all Green/Brown Field Warehouse operation Projects - (2010 - 2011)- Green Field Project from Warehouse/Fulfillment Centre design till running of operation for Major Apparel Brand Company of India - Madura Garment and Arvind Lifestyle Brands- Brown Field Project for leading Apparel Brand Tommy Hilfiger and leading the warehouse operations- Experience in Green/Brown Field Projects and warehouse solution Designing covers Lifestyle/Automotive IndustryLinehaul Network Optimization for Major South Distribution Hubs (Chennai & Bangalore Region) (2009 - 4 Months) -- Lead time reduction for Ex-South Distribution Centre and hence, reducing Cost - TAT (Turnaround) reduction of incoming and Outgoing Trucks through optimizing Hub Operations (hence enabling routes to be run with minimum number of Trucks)Local Delivery Optimization for Delhi Region ( 2009 - 4 Months)- Reducing Undelivered items and hence improving SLA from Pick to Delivery - Local Route Optimization to optimize higher utilization of Trucks - Operational Efficiency improvement of Delivery Hubs Show less

Flipkart
Nov 2011 - Jul 2015Heading Biggest Fulfillment Center (then) of Flipkart- Handled 1500+ Manpower - Managing and delivering the rated and operational Capacity - Managing Fulfillment Centre operation and owning all Metrics and Cost of the Fulfillment CentreHeading Process and Critical operations Projects -- D2S and S2D process design and execution at the FC- Cube based inventory placement and packing recommendationNetwork Wide benchmark and operational Benchmark Projects -- Capacity Definition based on TMS Study for each Activity- Skill Matrix implementation - Cross Deployment of Manpower pool between the different function of the FC- Operation Excellence to optimise cost and leading to service like Next day Delivery and Same day delivery Heading First Mile Operation for South India (for 3 months) -- Operational strategy and planning for market place operation- Clustering of seller to handles different sellers differently - Operational planning to merge market place shipment to the main stream delivery operations Show less Managed FC Operation and handled all Function in the Fulfillment Centre Operations - Inbound, Inventory, Outbound and Planning FunctionHandled Critical Project as Operation point of Contact for e-commerce FC operation and for the company -- Managed Green Field Project for then Biggest Fulfillment Center till it became fully operational and started delivering all key metrics and Capacity- Managed the planning and execution of Big-Billion Day (Highest Peak Volume Day) - Scoping the WMS requirement and implementation and training champion of WMS to all Managers across the Network- New Category Launches and defining attribute by category to avoid any customer escalations/mis-shipmentsCultural Change in the e-commerce FCs -- 5S implementation in the FC (My FC was the first FC to implement)- Fish Culture in the FC to promote collaboration with the team (during the lean operations period) Show less
Sr. Manager - FC and First Mile Operations
Apr 2014 - Jul 2015Manager - FC operations
Dec 2012 - Mar 2014Asst Manager - FC operations
Nov 2011 - Nov 2012

EY
Jul 2015 - Nov 2018Projects Handled -Supply Chain and Procurement Transformation of India's one of the largest Alco-Bev Company -- Network Optimization for reducing Raw Material landing cost- Procurement Cost optimization for Raw Material Purchases- Logistics Cost Optimization - Line-haul Rates Optimization, Truck Utilizations improvement by designing distribution planning Network Design and Cost Optimization of India's one of the leading Express Logistics Company - - Network Optimization for the Line Haul cost effective Operations & reducing carbon footprint - Reducing TAT of the Truck to reduce the overall number of Trucks - Optimizing Fleet operations- Route based cost model for Vendor Negotiation Dip-Stick for India's Largest Cycle Manufacturer and OEM & after sales spare manufacturer- Network Optimization to leverage all companies in the Group- Cost to serve cost reduction opportunity- Warehouse Process and Capacity gap identification Show less Projects Handled -Network and Supply Chain Optimization for India's Largest Tea Manufacturing Company -- Network optimization and restructuring of India Operation with increasing & changing demand pattern- Line-Haul Logistics Cost Optimization hence reducing carbon footprint - Optimal SKU based manufacturing capacity to optimise total logistics cost (cost to serve) and reduce out of Stock- Location Assessment for setting up the new Plant- Warehouse Layout design and space optimization Supply Chain and Warehouse Transformation for Biggest Consumer Durable Company of India- Own Warehouse/CFA/CA depot Warehouse operation optimization to cutdown TAT from Order to Delivery - New Warehouse Identification and Location Assessment- Primary and Secondary Logistics Cost Optimisation- 3PL (Third-Party Logistics) Management, selection and price & service Negotiation - Establishing SNOP process and designing inventory Norm for New and Returned InventorySupply Chain operation optimization basis in New GST Regime for largest Alco-Bev Company of India -- designed the to-be manufacturing and distribution model to mitigate the overall GST impactDip-Stick for India's Largest Cab Aggregator Company -- Cost and Process Optimization of City Operations Show less
Engagement Manager - PI BAS (Supply Chain & Operations Consulting)
Oct 2017 - Nov 2018Sr Consultant - PI (Supply Chain Consulting)
Jul 2015 - Sept 2017

Coupang
Dec 2018 - Oct 2023A part of building Korean E-commerce Supply Chain
Director II - (Sr Ops Director) - Head of Process Design Excellence & Operation Strategy
Apr 2022 - Oct 2023Director - Head of Process Design Excellence and Return Operations
Jan 2021 - Mar 2022Director - Head of Process Design Excellence and Control Tower
Jan 2020 - Dec 2020Principal - Service Design Excellence
Dec 2018 - Jan 2020

MASAN Group
Nov 2023 - nowCEO - Supra (A Masan Group Company) & CSO - Head of Supply Chain, Masan Group
Licenses & Certifications

BSCM
APICS
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