Alexei Todirash

Experience

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  ARG

  Nov 2009 - Sept 2011

  Social media manager

  As an Social media project manager I worked on several campaigns which included: - strategy development - tone of voice recommendation- app development - custom tabs development

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  Ogilvy & Mather Advertising

  Oct 2011 - Dec 2014

  Digital Project Manager

  I was in charge for managing digital advertising projects which are related to: website production, banner campaigns, POS interactive media, integrated digital campaigns, social media managment, In this projects I was responsible for: - client brief analysis;- project cost and timing estimates;- goal setting for produtction and creative teams;- project development supervision;- projects results analysis;- interaction with contractors;- communication with client at each step. Show less

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  Actis® Wunderman

  Dec 2014 - Jul 2016

  Senior Digital Project Manager

  At the position of project manager I was in charge for production of the digital projects and includes: large corporate websites, promo-websites, mobile application development (iOS, Android), migration from one platform to another, CRM platforms, social media apps, All projects are run according to ISO 9001 standard. In each project I''m responsible of:- client brief analysis;- time planing;- resource planning;- technical requirements description;- managing development team including: design, front-end development, back-end development and testing;- communication with client regarding issues which occur in process of development.At the end of the project I make report based on the amount of planned resources, spent resources and as a result finance balance of the project for production department. Show less

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  The Goodyear Tire & Rubber Company

  Jul 2016 - Apr 2019

  E-Commerce and Digital specialist

  I'm resposible for all digital activities except social media. Main responsibility is company's ecommerce project performance: working with logistic partner, service providers (like payment systems and end user support), users aquisition, web developers, SEO etc. On regular basis I was responsible for:- plan media activities- analyse user behaiviour from aquisition till order pickup and post-purchase - track end-user feedback and solve ocured issues- schedule and prioritize development activities based on user behiovior and impact- setup and update analytics tools like Google Ana;ytics, Tag Manager and Data studio- create monthly detailed reports on ecommerce performance- track project P&L Except ecommerce I am also resposible for additional online activities like: content support of the brand website, development of the new web services and interaction with regional collegues. Show less

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  Kaspersky

  Apr 2019 - now

  1) Developed and presented comprehensive product strategies focused on product positioning within the company's product portfolio.2) Define north star metric for the product, based on product strategy3) Increased YoY growth of the north star metric during unfavorable market conditions4) Maintained product margin Corporate website for 25 markets and 16 languages. Main focus on acquisition journey.- Task prioritization- Roadmap planning - Business case development and implementation - inbound initiative analysis and prioritization - Initiatives approval with stakeholders from different departments and markets- Customer journey analysis- Coordination with customer research group- Coordination with CRO

  • Product Manager

    Feb 2022 - now

  • Digital Product Manager

    Apr 2019 - Feb 2022