Alexei Todirash

Alexei Todirash

Social media manager

Followers of Alexei Todirash649 followers
location of Alexei TodirashKhimki, Moscow, Russia

Connect with Alexei Todirash to Send Message

Connect

Connect with Alexei Todirash to Send Message

Connect
  • Timeline

  • About me

    Product manager / Product owner

  • Education

    • RIK

      2013 - 2013
      Digital project managment
    • Technical University of Moldova

      2004 - 2009
      Engineer Radio and Telecommunication

      Activities and Societies: Was member of AIESEC

  • Experience

    • ARG

      Nov 2009 - Sept 2011
      Social media manager

      As an Social media project manager I worked on several campaigns which included: - strategy development - tone of voice recommendation- app development - custom tabs development

    • Ogilvy & Mather Advertising

      Oct 2011 - Dec 2014
      Digital Project Manager

      I was in charge for managing digital advertising projects which are related to: website production, banner campaigns, POS interactive media, integrated digital campaigns, social media managment, In this projects I was responsible for: - client brief analysis;- project cost and timing estimates;- goal setting for produtction and creative teams;- project development supervision;- projects results analysis;- interaction with contractors;- communication with client at each step. Show less

    • Actis® Wunderman

      Dec 2014 - Jul 2016
      Senior Digital Project Manager

      At the position of project manager I was in charge for production of the digital projects and includes: large corporate websites, promo-websites, mobile application development (iOS, Android), migration from one platform to another, CRM platforms, social media apps, All projects are run according to ISO 9001 standard. In each project I''m responsible of:- client brief analysis;- time planing;- resource planning;- technical requirements description;- managing development team including: design, front-end development, back-end development and testing;- communication with client regarding issues which occur in process of development.At the end of the project I make report based on the amount of planned resources, spent resources and as a result finance balance of the project for production department. Show less

    • The Goodyear Tire & Rubber Company

      Jul 2016 - Apr 2019
      E-Commerce and Digital specialist

      I'm resposible for all digital activities except social media. Main responsibility is company's ecommerce project performance: working with logistic partner, service providers (like payment systems and end user support), users aquisition, web developers, SEO etc. On regular basis I was responsible for:- plan media activities- analyse user behaiviour from aquisition till order pickup and post-purchase - track end-user feedback and solve ocured issues- schedule and prioritize development activities based on user behiovior and impact- setup and update analytics tools like Google Ana;ytics, Tag Manager and Data studio- create monthly detailed reports on ecommerce performance- track project P&L Except ecommerce I am also resposible for additional online activities like: content support of the brand website, development of the new web services and interaction with regional collegues. Show less

    • Kaspersky

      Apr 2019 - now

      1) Developed and presented comprehensive product strategies focused on product positioning within the company's product portfolio.2) Define north star metric for the product, based on product strategy3) Increased YoY growth of the north star metric during unfavorable market conditions4) Maintained product margin Corporate website for 25 markets and 16 languages. Main focus on acquisition journey.- Task prioritization- Roadmap planning - Business case development and implementation - inbound initiative analysis and prioritization - Initiatives approval with stakeholders from different departments and markets- Customer journey analysis- Coordination with customer research group- Coordination with CRO

      • Product Manager

        Feb 2022 - now
      • Digital Product Manager

        Apr 2019 - Feb 2022
  • Licenses & Certifications

    • Обучение на размеченных данных

      Coursera
      Oct 2018
      View certificate certificate
    • Google Adwords Search

      Google
      Jul 2017
    • Python programming language

      Coursera
      Jun 2018
      View certificate certificate
    • Contentsquare certification

      Contentsquare
      Oct 2019
      View certificate certificate
    • Математика и Python для анализа данных

      Coursera Course Certificates
      Sept 2018
      View certificate certificate
    • Google Analytics Advance Course certificate

      Google
      Feb 2018
  • Volunteer Experience

    • Event manager

      Issued by AIESEC on Oct 2008
      AIESECAssociated with Alexei Todirash