Saltanat K

Experience

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  LC Waikiki

  May 2013 - Dec 2013

  Country Marketing Manager
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  WHM

  Dec 2013 - Aug 2015

  Director Marketing Communications

  WHM is a leading provider of outsourced marketing services, collaborating with prestigious companies across diverse industries.• Managed advertising campaigns across 80 stores for Al Hokair Group, overseeing brands such as Accessories, Top Shop, GAP, Monsoon, ALDO, La Senza, Ziddy, and others.

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  EF Education First

  Oct 2014 - Jul 2015

  Regional Director

  EF Education First is a global leader in international education, providing language training, cultural exchange, and academic programs with over 500 schools and boarding schools around the globe.• Managing full-time staff by providing regular coaching, developing a regional strategy, and pushing towards weekly and quarterly targets.• Achieving annual placement goals

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  Horton Group

  Nov 2016 - Oct 2019

  Marketing Director

  • Developed and implemented sales strategies that targeted specific markets, resulting in increased revenue and market share.• Managed and grew social media presence by creating engaging content, increasing follower count, and enhancing brand visibility.• Coordinated internal and external communications, ensuring consistent messaging across all channels and improving public relations efforts.• Planned, coordinated, and oversaw the production of advertising campaigns, ensuring high-quality and creative outputs that aligned with brand objectives. • Identified opportunities for business growth and expansion, establishing new locations and forming strategic partnerships to extend market reach. Show less

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  Comrun LLP

  Jan 2021 - Jan 2022

  Head of Marketing

  • Redesigned the site with a sales-focused structure to optimize conversions, and devised a comprehensive social media marketing (SMM) strategy and content plan across key platforms.• Implemented website user behavior tracking through tag implementation• Developed and executed comprehensive marketing and advertising campaigns, overseeing digital platforms such as SEO/SEM, marketing databases, social media, and display advertising.• Analyzed and reported on the effectiveness of digital marketing initiatives, benchmarking results against key performance indicators and ROI metrics. Show less

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  MT Services LLP

  Feb 2022 - Apr 2023

  CMO

  • Planned, implemented, and evaluated marketing projects with meticulous attention to detail and strategic alignment• Conducted comprehensive market research to guide strategic decision-making and enhance market positioning.• Redesigned digital marketing strategies, optimized websites for multiple brands, and created compelling content to significantly increase qualified leads through social media.• Efficiently managed marketing budgets and conducted sales forecasts, achieving reduction in annual costs while maximizing profitability.• Supervised and motivated in-house marketing teams to achieve exceptional results. Show less

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  ReKassa

  Jun 2023 - now

  Head of Marketing

  reKassa is a dynamic fintech start-up dedicated to transforming payment solutions for businesses, with a base of 700,000 entrepreneurs. (Resident of Astana Hub)• Conducted comprehensive research in collaboration with product analysts to strategically develop new products and features.• Successfully led the redesign of the application and website, ensuring adherence to UX/UI principles• Developed strategies for joint marketing and integration initiatives with key partners such as Beeline, TTK, IT analytics, Freedom Life, Freedom Insurance, Yandex Kazakhstan, and others.• Established and implemented dashboards to track key business metrics in collaboration with the data analytics department, facilitating in-depth analysis of the target audience.• Managed the company's PR strategy and execution of PR campaigns, as well as coordinated interactions with the media.• Developed and executed strategic marketing plans, focusing on audience targeting, product/brand positioning, and effective channel utilization• Implemented comprehensive SEO and ASO strategies, significantly improving website search rankings and positioning the app at the top of its category in app stores• Integrated Firebase Analytics with Appsflyer data for comprehensive analysis of user behavior, optimizing app performance, and measuring conversions, ROI of marketing campaigns, and user attribution• Led the organization's largest rebranding effort, resulting in significant gains in media visibility and increased public engagement Show less