Willow Sipling, MA, MTS

Digital Marketing Director

3000 followers

South Bend-Mishawaka Region

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Timeline
About me
SHRM-CP, DASM, CSSGB | Crafting healthy culture in workplaces and institutions | Organizational sociologist | Social science PhD student researching public policy, ethical formation, and misconduct
Education
- Florida College
  2012 - 2014
  Associate's Degree Associates of Arts
  Phi Theta Kappa Pi Gamma Chapter PresidentWho's Who Among Students in American Universities and CollegesManga Cum Laude
- Western Michigan University
  2024 - 2029
  Doctor of Philosophy - PhD Sociology
- University of Notre Dame
  2022 - 2022
  Certificate Communications Ecology
- Dallas Theological Seminary
  2016 - 2017
  Master’s Degree Liberal Arts and Sciences, General Studies and Humanities
  High Honors
- University of St. Thomas
  2018 - 2020
  Master of Arts - MA Liberal Arts and Sciences, General Studies and Humanities
  Department Scholar Fellow (2018)Terrence J. Murphy Institute for Thought, Law, and Public Policy Student Scholar Fellow (2018)
- University of South Florida Muma College of Business
  2022 - 2022
  Certificate Diversity, Equity and Inclusion in the Workplace
- Liberty University
  2014 - 2016
  Bachelor’s Degree Psychology
  Cum LaudePsi ChiDean's List
Experience
- William Sipling (Company)
  Jan 2012 - Sept 2016
  Digital Marketing Director
- Florida College
  Aug 2012 - May 2013
  Secretary
- Shirley/Hutchinson CreativeWorks
  Feb 2014 - May 2014
  Copywriter and Designer
- Client Focused Media - CFM
  Jan 2015 - Mar 2015
  Marketing Specialist
- ZeroInDigital, A Division of Client Focused Media
  Feb 2015 - Mar 2015
  Digital Marketing Director
- Apple
  Oct 2015 - Sept 2016
  Trainer
- Dallas Theological Seminary
  Sept 2016 - Aug 2018
  - Assistant Director of Digital Content and Marketing
    Aug 2017 - Aug 2018
  - Web and Social Media Manager
    Sept 2016 - Aug 2017
- University of St. Thomas
  Sept 2018 - Dec 2019
  Graduate Assistant
- Global Educational Organization
  Mar 2020 - Sept 2020
  Content Manager
- Global Education Organization
  Sept 2020 - Nov 2021
  Director of Communications
- Hubstaff
  May 2022 - Nov 2023
  - Director of Workforce Transformation & Chief Brand Storyteller
    Jun 2023 - Nov 2023
  - Content Team Lead
    May 2022 - Jun 2023
- University of Notre Dame
  Nov 2023 - Feb 2024
  Sr. People Strategy Partner
  Providing guidance and support to leaders at the divisional leadership team level. Serving as divisional people leader coach and advises on the design and development of strategic initiatives impacting their organization and people. Identifying HR opportunities that will help achieve division goals and objectives from the strategic plan. This position informs and works with colleagues in NDHR’s Centers of Expertise (COE’s) about these issues so that effective solutions can be designed and implemented. Through the use of growing data sources, the Sr. People Strategy Partner makes recommendations that drive people results. Show less
- Phronesis Consulting
  Feb 2024 - now
  Principal, HR, Organizational, and Educational Consulting
  Providing executive coaching, organizational development, and HR consulting. Areas of expertise and service include employee experience, conflict management, culture and brand, anti-misconduct and investigations work, and research and development. Providing further auxiliary educational consulting in areas of ethics, humanities, social theory, coercive control, and sociology.
- OutCenter Southwest Michigan
  Apr 2024 - now
  Director of Engagement and Operations
  Leading the nonprofit's Engagement (communications and development) and Operations (HR and organization) functions.
Licenses & Certifications
- Credentialed Advocate
  National Advocate Credentialing Program
  Aug 2022
- SHRM - People Manager Qualification
  SHRM
  Jul 2022
  View certificate
- HubSpot Inbound Sales Certified
  HubSpot
  Nov 2021
- Inbound Certified Marketer
  HubSpot
  Sept 2014
  View certificate
- Talent Optimization Leader Certification
  The Predictive Index
  Jun 2022
  View certificate
- MarketMotive Trained Practitioner
  Market Motive
  Nov 2014
  View certificate
- Disciplined Agile Scrum Master (DASM)
  Project Management Institute
  Nov 2022
  View certificate
- Online Marketing Certified Professional
  OMCP
  Nov 2014
  View certificate
- Hootsuite Certified Professional
  Hootsuite Media Inc.
  Sept 2014
  View certificate
- Engagement and Productivity Certificate
  The Predictive Index
  Jun 2022
  View certificate
Honors & Awards
- Awarded to Willow Sipling, MA, MTS
  Spring 2025 BIPOC Scholar POINT Foundation Jan 2025 The Point Foundation BIPOC Scholarship aims to mitigate generations of racism and an education system born from discriminatory policies by providing financial support, community resources, and professional development to LGBTQ students who identify as Black, Indigenous, and People of Color.