GIANG DANG CHAU

Experience

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  Commerce margazine

  Jan 2001 - Jan 2002

  Trainee reporter

  • Covered news and developed journalistic skills.

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  Techcombank (TCB)

  Apr 2003 - Jan 2010

  • Drove lending marketing campaigns achieving a 120% growth rate in 2008.• Refreshed Techcombank brand identity in 2007 and launched the first Visa debit card campaign in 2006. • Launched market new brand identity in 2004• Media relation

  • Retail marketing manager

    Jan 2007 - Jan 2010

  • PR and branding officer

    Apr 2003 - Dec 2006
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  Vietnam Prosperity Bank - VPBank

  Jan 2011 - Oct 2014

  • Developed CVP for Lady MasterCard (credit card) and VPBank Diamond segment.• Increased media value index by 150%, bringing VPBank brand to top 10 in media coverage.• Launched internal communication strategy during bank transformation strategy period.• Managed crisis communication and renewed branch model aligning with new business model. • Launched an internal communication strategy to support the first five years of the bank’s transformation strategy and activities.• Managed and renewed the branch model and guidelines to align with the new business model.• Established a robust press relations process and built a strong media network.• Successfully managed crisis communication efforts.

  • Segment Marketing Manager

    Sept 2012 - Oct 2014

  • Head of Marketing and Communications

    Jan 2011 - Aug 2012
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  Vietnam Prosperity Bank - VPBank

  Mar 2015 - Feb 2020

  Marketing and Customer care Manager

  • Led product marketing and customer engagement activities for SMEs, especially micro SMEs.• Renewed SME credit card CVP, winning “The Credit Card Initiative of the Year – Vietnam” from ABF in 2016.• Developed CVPs for Women SME segment, winning the “New Programme Award for Women” in 2018.• Created the SME engagement platform (smeconnect.vpbank.com.vn) for non-financial and digital financial services.• Partnered with Ministry of Trade, marketing, tax, e-commerce, and logistics partners to build a supportive ecosystem for SMEs.• Panel speaker on SME finance topics and press representative for SME banking division. Show less

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  SHB Commercial JS Bank

  Mar 2021 - now

  Head of Product Marketing

  • Managed retail and business product marketing, including local marketing campaigns across branches nationwide.• Drove a 128% increase in credit card acquisition.• Developed non-financial services for business banking.