Tristan Coles

Experience

• 

  Nordstrom

  Nov 2013 - Feb 2016

  Sales Associate

  Developed product knowledge, negotiation skills, and sales abilities resulting in increased salesAcknowledged by Nordstrom store manager for delivering remarkable customer serviceBuilt loyalty through networking, nurturing relationships, and outstanding customer experienceTrained incoming sales associates on product and sales excellenceRecognized by management at team meeting as a consistent top performer and leader

• 

  Pacific Behavioral Healthcare

  Mar 2015 - Jul 2015

  Marketing Internship

  Self taught web developer to construct company website and write content for client acquisitionPromoted new programs on website resulting in increased patient growthCreated new brochures to promote various patient treatment opportunitiesAssisted clinicians in developing new programs for addiction groups

• 

  Dell EMC

  May 2016 - Jan 2019

  Marketing operations using Aprimo, Hubspot, SFDC, and MaSCoT platforms for lead managementRecognized by Dell as a top social evangelist Helped design customer journey and lead flow through CRM and marketing automation toolsPublished internal/external communications including resource pages, digital assets, and social mediaManaged 70 customer/partner roadshows across the AmericasEstablished Amplify—recognized by Michael Dell—sharing digital content for social selling Managed demand generation and marketing campaign calendarsBuilt and maintained messaging for digital journey across search, landing pages, email, and webinarsReceived Dell EMC Silver award for campaign managementSupport sales enablement program Show less

  • Marketing and Sales Operations

    May 2017 - Jan 2019

  • Field Marketing Specialist

    Sept 2016 - Apr 2017

  • Marketing Intern

    May 2016 - Sept 2016
• 

  The Scooty Fund

  Apr 2018 - Feb 2020

  Director of Strategic Initiatives

  The Scooty Fund’s mission is to promote, support and advance culture surrounding mental health and wellness in ways that enhance the lives and well-being of young people.

• 

  BitTitan

  Jan 2019 - Dec 2023

  - Lead a diverse team specializing in sales operations, systems administration, and reporting/analysis- Produce systems and processes that enable internal customers to operate at peak performance- Work closely with leaders and individual contributors across the business, collaborating with sales, marketing, customer success, product, finance, and HR to ensure each of these teams is working together toward the ultimate goal: REVENUE- Handle territories, quotas, commission plans, pipeline, forecasting, win/loss analysis, and sales training/enablement- Support the sales team using SalesForce and Power BI with process improvement, measurement, tracking and analytics relevant to their functional areas- Partner with Sales and Marketing department to refine lead qualification process, analyze and report on campaign performance with reporting and dashboards- Create monthly content for executive presentations and board reporting-Manage sales on-boarding and training new sales talent on 360 Learning platform-Maintain and improve data integrity across sales systems-Own an efficient and refined tech stack that includes SalesForce, Outreach, Drift, DemandTools, Marketo, 360 Learning, SalesLoft, and Power BI Show less Process all systems requests from the 40-person global sales team Maintain and optimize sales processesOwn sales enablement programs and onboarding developmentManage day-to-day practices for sales pipeline, reporting dashboards and forecastsSupport inside sales, account managers, Microsoft Cosell, and distribution teamOwn global sales territory planning and quota assignmentsMaintain and improve data integrity across sales systems using DemandToolsOwn commissions process and payout structureSupport departmental planning and budgeting including calculations and recordkeepingEvaluate revenue ops tech stack and assess new toolsProgram manager of annual Global Sales MeetingsProvide reports and slides for board, all hands and quarterly company meetings Show less

  • Sr. Sales Operations Manager

    Jan 2022 - Dec 2023

  • Sr. Sales Operations

    Mar 2021 - Jan 2022

  • Sales Operations

    Jan 2019 - Mar 2021
• 

  Dropsuite

  Nov 2023 - now

  Global Sales Operations Manager

  Strategic Planning: Develop and implement comprehensive sales operations plans that align with business objectives, ensuring targets are consistently met and exceeded.Collaborative Leadership: Partner with executive leadership to redefine sales strategies and goals, providing actionable insights that optimize team performance.Data Analysis: Leverage sales and marketing data to identify trends and opportunities for improvement, translating findings into effective action plans.Forecasting & Budgeting: Oversee accurate sales forecasting and budgeting processes, ensuring alignment with organizational goals and enhancing financial performance.Technology Integration: Integrate Dropsuite's internal tool with Salesforce to create a master system of record, establishing SFDC as the source of truth. This integration provides the sales team with visibility into customer purchasing history and account hierarchies, enabling precise reporting for data-driven decision-making.Sales Tools Redesign: Redesign sales tools to transition the team from spreadsheets to well-designed, automated systems, significantly improving day-to-day processes and reporting accuracy.Team Development: Develop, document, and train the global sales team on best practices and processes, empowering them to achieve their full potential.Compensation Strategy: Collaborate with finance to design and manage competitive sales compensation plans that motivate the team and align with company objectives.Process Improvement: Identify opportunities for automation and process enhancements, driving initiatives that increase scalability and operational efficiency.Reporting: Build and manage all sales-related reports and dashboards for sales reps, directors, and C-suite executives, highlighting key metrics and strategic insights. Show less