Amalie Kubach

Experience

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  Single.dk

  Feb 2011 - Jul 2012

  Support Lead and Event Coordinator
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  GO DREAM A/S

  Sept 2012 - Oct 2015

  • Product & Marketing Coordinator

    Jan 2014 - Oct 2015

  • Customer Care

    Sept 2012 - Jan 2014
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  Spa Supply A/S

  Mar 2016 - Nov 2016

  Student Marketing Assistant
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  Peytz

  Aug 2017 - Feb 2018

  Project Coordinator
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  Accenture Song

  Mar 2018 - Jul 2018

  Junior Account Manager
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  BetterBox

  Dec 2018 - Mar 2019

  Marketing Manager
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  AK Web

  Apr 2019 - Aug 2021

  Freelance Marketing Consultant

  As an independent marketing consultant, I partnered with startups and SMEs in multiple industries (B2B, B2G and B2C).- Developed high-impact SEO and SEM strategies, ensuring sustained visibility and product relevance- Crafted captivating product descriptions, enhancing brand messaging and customer engagement- Produced engaging content for social media channels, growing brand awareness and ROI- Conducted thorough industry research and delivered strategic insights for marketing initiativesResults:- Increased web traffic by 38% and brand awareness through tailored SEO and SEM strategies- Supervised website development project, coordinating external agency, designers, and developers, launching 2 weeks ahead of schedule, adhering to budget Show less

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  BASE life science

  Oct 2021 - Nov 2022

  Marketing Associate

  BASE life science is a leading international consulting firm for technology solutions in the life science industry (B2B). During my employment, I directed all marketing operations, ensuring cohesive execution and alignment with organizational objectives. This entailed:- Developing and executing a high-impact marketing plan and strategy- Organizing diverse events such as live webinars and conferences, individually and in collaboration with strategic partners to amplify impact- Establishing a comprehensive content calendar and templates for social media platforms, guiding content creation efforts for maximum engagement- Recruiting, training and mentoring student employees, fostering a transparent work environment Results:- Designed and executed a launch campaign for a niche product centred on a multi-platform live webinar, attracting 600 views in a single day, producing 250 MQLs- Directed $500,000 annual marketing budget, aligning investments with strategic goals to enhance ROI across all initiatives Show less

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  DTU - Technical University of Denmark

  Nov 2022 - May 2023

  Master's Thesis Student

  As part of my graduate program I wrote my master's thesis on Data-driven Marketing for Startup Growth. I analyzed data from 10 case companies in a 100-page report to determine how multidimensional data, technology, and organizational factors in mature startups can enhance marketing growth.

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  Qarma

  Mar 2023 - Jun 2023

  Marketing Lead

  Qarma is an international, product-led SaaS company offering digital quality control and compliance solutions for brands and retailers (B2B).- Worked with the product manager and CTO to develop go-to-market strategy for a new SaaS product- Implemented strategic content calendar to amplify blog, website, and social media presence- Strategically coordinated participation in key conferences across EU, Asia, and North AmericaResults:- Optimized company website to accentuate both customer pain points and USPs, utilizing A/B testing and customer testimonials. Resulting in an increase of website conversion rate by 34% Show less

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  ACCESS Community Capital Fund

  May 2024 - now

  Facilitator, coach and advisor, Women’s Business Accelerator

  ACCESS is dedicated to empowering individuals and entrepreneurs in underserved communities, assisting them in overcoming financial obstacles. The Women’s Business Accelerator (WBA) is a free online workshop series that provides you with the tools you need to launch a profitable business.Via the WBA, I am conveying knowledge on marketing strategy, knowing your target customers and USPs.

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  CEM Benchmarking Inc.

  Nov 2024 - now

  Marketing Manager