Amber L.

Amber l.

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location of Amber L.Glendale, Arizona, United States
Followers of Amber L.3000 followers
  • Timeline

  • About me

    Digital Marketing Strategic Account Manager

  • Education

    • Northern arizona university

      2013 - 2017
      Bachelor of science strategic communications: emphasis in public relations graduate

      Activities and Societies: KJACK Radio, UTV 62, NAZ Today

  • Experience

    • Kjack radio

      Jan 2015 - Dec 2015
      Promotional representative
    • Utv 62

      Jan 2016 - Jul 2016
      Digital marketing team member
    • Naz today

      Jul 2016 - Jul 2017

      Created original copy across all social media platforms utilized by NAZ Today and maintained a regular, scheduled, and measurable posting calendar to increase awareness, engagement, and reach. Regularly monitored analytics throughout work and implemented new strategies when necessary to increase statistics and audience interaction. Attended events as 'Press' and took video & photographs of event to utilize on social media platforms, as well as network with industry workers to drive traffic towards profiles & content. Show less

      • Social Media Team Manager

        Jan 2017 - Jul 2017
      • Social Media Specialist

        Jul 2016 - Dec 2016
    • Solar sandy

      Aug 2018 - Feb 2019
      Jr. marketing coordinator

      Managed social media accounts including Facebook, Twitter, & YouTube, coordinated pop-up events for brand awareness and outreach, authored material for business website, email campaigns, and press releases, assisted in customer interactions such as scheduling and information input into database, analyzed website analytics and produced weekly reports - strategize for adword campaigns and conduct target audience research.

    • Authority hvac

      Feb 2019 - Jul 2021

      Responsible for the ideation, execution, and management of all marketing efforts. Managed company social media accounts, creation and implementation of short-term and long-term digital marketing strategy, email marketing campaigns, ad campaigns, and event marketing/promotion. Created, scheduled, and executed content weekly across all platforms, including all digital and print copy as well as printed promotional and informational material/advertising for everyday use and national conferences. Responsible for the management and oversight of Google Analytics, LinkedIn campaigns, and Recruitment Marketing. Conducted regular market, prospect, and competitor research to monitor industry trends and update existing and upcoming marketing strategies accordingly. Work closely with the Director of Client Services and President / Co-Founder to ensure all messaging and sales goals are incorporated and operate cohesively with all marketing efforts. Utilized various platforms including Hootsuite, Salesforce, Microsoft Teams, and Google Analytics. Show less

      • Marketing Manager

        Jun 2020 - Jul 2021
      • Marketing Coordinator

        Feb 2019 - Jun 2020
    • Channel fusion

      Jun 2021 - now

      Responsible for overall client satisfaction, strategy, and program delivery for 30+ B2B companies. Primary point of contact for accounts - responsible for developing and maintaining long-term relationships through regular, proactive, and value-added communication. Driving account strategy and campaign execution while simultaneously guiding overall marketing strategies. Analyze performance data, conduct market research, and create monthly analytics reporting while working with my team to regularly deliver marketing growth. Create, prepare, and execute new service offerings such as comprehensive webinar series for national B2B and B2C entities, geo-fencing campaigns, and recruitment marketing campaigns. Coordinate with external contractors to fulfill client needs - Video project management and website project management. Show less

      • Digital Marketing Strategic Client Relations Manager

        Jan 2024 - now
      • Digital Marketing Strategic Account Manager

        Jun 2021 - now
  • Licenses & Certifications

  • Volunteer Experience

    • Fundraising Volunteer

      Issued by OUR Rescue
      OUR RescueAssociated with Amber L.