Experience

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  Sjc

  Jun 2011 - Jun 2012

  Intern, marketing & sales
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  Condé nast

  Jun 2012 - Sept 2012

  Intern, marketing
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  Entertainment one

  Sept 2012 - Apr 2014

  Assistant, marketing
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  Dentsu

  Apr 2014 - Jul 2020

  The strategic planning leader across all functions of brand, product and consumer marketing; creatingremarkable consumer experiences with creative, insightful and data-driven thinking with agency and client partners, key stakeholders and executives.Clients: $65M+ Managed across Luxury Auto, Wine & Spirits, Cannabis & QSR• Built industry-leading plans and approaches to refine the consumer, brand and product experience through-the-line.• Distilled macro-economic trends, market research, competitive and consumer insight to inform plan direction.• Managed the briefing, planning and measurement process across creative, media, PR, experiential and partner activations.• Oversaw marketing budget maximizing effectiveness, ROI and determine roles and KPIs.• Collaborated with through the line functions to deliver holistic consumer experience opportunities.• Fostered a curious and ambitious team culture that inspires agility and improves quality of work. Show less The strategic bridge between analytical and creative thinking, breaking down barriers of understanding and integration to distill insights and define business growth opportunities.Verticals: $30M+ in New Business, Client Development & Thought Leadership• Led market, consumer, category, and brand analysis and insights to determine growth solutions and opportunities.• Developed, communicated and distributed thought leadership reports, events and partner initiatives.• Managed C-suite and stakeholder relationships to enhance network collaboration.• Trained and promoted industry best practices and tools for network teams nationally. Show less Media Communications architect, driving success with industry-leading campaign planning, execution, management and measurement approaches.Clients: $40M+ Managed across Luxury Wine & Spirits, Luxury Beauty, Luxury Retail & CPG• Led the briefing, planning, execution, measurement and optimization of all client 360 campaigns driving ROI results.• Championed consumer-first planning and profiling approach to lead rich campaign targeting tactics and insight.• Managed day-to-day client, partner, vendor and stakeholder relationships to deliver integrated solutions.• Led analytical product and operations training, ensuring effective resource utility and budget management.*Promoted from Assistant Planner & Planner Show less

  • Sr. Manager, Integrated-Marketing Strategy

    Jun 2018 - Jul 2020

  • Manager, Brand & Consumer Intelligence

    Sept 2016 - May 2018

  • Sr. Planner, Communications Planning

    Apr 2014 - Aug 2016
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  Diageo

  Jul 2020 - Jun 2021

  Brand manager, tanqueray & ketel one
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  Diageo

  May 2023 - now

  Media & Connections planning leader that bridges the people, places, times and ways in which all Diageo brands address their consumers' needs and wants, seamlessly connecting the non-linear path of today's consumer journey.• Develop and lead penetration driving connections and media plans across paid, owned, earned and shared channels.• Champion data-led consumer-centricity that informs the right person, occasion, channel and message to deliver the brand experience across all touch-points.• Manage stakeholder collaboration output to connect the planning, execution and measurement process through-the-line.• Strategically lead Diageo’s $40MM+ Consumer investment to drive growth via corporate efficiency, consistency & impact principles. Show less A strategic, data-driven marketer, bringing together curiosity, culture and passion that drives growth andmeaningful salience to Diageo Canada’s award-winning tota whisk(e)y portfolio.• Act as the General Manager of Johnnie Walker, Crown Royal, Bulleit & our Single Malts portfolio driving long-term penetrating growth for a $460M+ business.• Create industry-leading campaigns and programmes that strategically (re)recruit our target consumers.• Bring creative and data-driven solutions and opportunities that lead to strong Mental & Physical availability.• Collaborate through-the-line to inspire, articulate and activate holistic consumer experiences across functions.• Serve as a passionate consumer advocate with an in-depth understanding of our core growth targets and occasions.• Inspire Inter-agency teams by fostering culturally curious and creative environments that strengthen working dynamics. Show less

  • Sr. Manager, Connections & Media Planning

    Feb 2021 - now

  • Sr. Brand Manager, Johnnie Walker, Crown Royal, Single Malts & Bourbons Portfolio

    May 2023 - Feb 2024