
Timeline
About me
International Development | Cross-cultural Leadership | Customer Experience Marketing | Financial Coach
Education

Penang free school
-O-levels scienceO-Levels

Quantic school of business and technology
-Executive mba international business
University of east anglia
-Bachelor of science international businessInternational Business and Marketing
Experience

Dell
Jan 1994 - Jan 1999Product developmentGained experience in product development cycle for new product launch tailored to our customer’s needs. Analyzed home computer business channel performances against strategic goals.Selected accomplishments:• Developed and put in place a set of new business channel management tools.• Partnered with engineers and third parties to ensure a trouble-free launch. • Established Dell as the market leader versus its direct competitor in the Asia-Pacific region.

Ywam
Jan 1999 - Jan 2002Volunteer staffSelected accomplishments:• Coordinated the development of GENESIS (inter-continental telenetworking communication project)• Setting up communication processes in South America and Africa• Led workshops in leadership development.• Pioneered inter-church collaboration in South Africa despite strong apartheid resentment.

Crossing lines
Sept 2001 - nowPresident & founderCrossing Lines is a philanthropic company with the purpose to equip and promote local leaders and pastors to impact the development of nations, through these 3 main focuses:- Create new businesses with Christ based principles, by identifying talents of leaders and develop business processes for sustainable and scalable growth - Provide counsel support to local leaders and pastors, as coach and mentor within their cultural context. - Provide financial coaching and mentorship to leaders and provide programmatic education to increase financial literacy.Accomplishments:- Created multiple international businesses that supports local communities. As a result, these businesses has spawned into 25+ new businesses in indigenous tribal communities in 5 countries. These businesses created sustainable income that supports local economies in the community. - Established 7 community leadership structure that provides long term oversight and accountability that supports business process and funding support. - Partnered with 5 local governments to provide continuous funding and support for local businesses. Show less

Reach beyond
Jan 2002 - Jan 2003International account managerSelected accomplishments: • Develop new business relationships to meet revenue quota of US$500,000 per year. • Act as a single point of contact for over 30 international broadcasting clients• Oversaw worldwide production, broadcasting, customer support, credit and collection, and distribution with profit accountability to over five regional offices.

Compassion international
Jan 2004 - Jan 2020Compassion International is an organization with a single mission to eradicate global poverty by empowering children and young adults by creating life-options through programmatic offerings.Led and managed a department of marketing professionals, to engage customers through world-class experiential encounters with products/services. My passion is to understand the expectations of customers and translate those insights into actionable growth marketing steps, through collaborating with teams of marketing strategists, engineers, and organizational leaders. Selected accomplishments:‣ Created customer-based solutions through feedback and data analysis to understand customer expectations, increasing new product solution annual ROI of 180% and boosting cost-efficiency 60%. ‣ Produced short-and long-term strategy of product road map solutions and adapting to market changes, leading to higher team collaboration for optimal marketing strategy and new customer segment creation. ‣ Fostered a team culture and vision to position the entire department, guiding through change management, resulting in 100% increase in staff commitment and in strategic alignment. Show less Oversaw a team of marketing specialists in cultivating new product/services development, that focuses on global customer acquisition. Managed the development of new services worldwide and tracked revenue and engagement growth. Adapted to customer changes through consistent data analysis, for optimum customer experience. Selected accomplishments:‣ Designed several new product developments from idea generation to execution. Continuously testing results against key measures to maximize results.‣ Oversaw the maturing of products, thus expanded customer base by 200% and increase revenue growth of 1000% over 8 years. ‣ Increased customer acquisition and retention 400% through design of new process standards for global market penetration. Show less Gained strong experience in international marketing, product development, customer experience marketing, and multi-team collaboration, involving in various projects. Served as a product specialist for the company’s key product offerings and tested technology-based solutions to support foreseeable revenue growth.Selected accomplishments:‣ Developed a new budgeting and itinerary planning tool, increasing overall efficiency by 60%.‣ Conducted A/B testing to identify new customer segments and developed a new approach to cross-cultural engagement with country offices. Show less
Global Customer Experience Director
Jan 2013 - Jan 2020Global Customer Experience Manager
Jan 2006 - Jan 2013Global Marketing Specialist
Jan 2004 - Jan 2006

Brandmuscle
May 2022 - nowClient success directorDevelop strategies for customer growth and retention. Responsibilities include client management, and the development of initiatives and campaigns to identify revenue-generating and marketing opportunities. Review customer feedback and prioritize feature requests. Develop and implement policies that address customer concerns thru staff development to improve performance and optimize team skills and resources. Analyze data and metrics around customer engagement and growth.
Licenses & Certifications

Operations and performance management professional
Quantic school of business and technologyNov 2019
Customer validation
PedagoDec 2019
Customer dicovery
PedagoDec 2019
Sas certified statistical business analyst using sas 9: regression and modeling
Quantic school of business and technologyApr 2019
Capital budgeting
Quantic school of business and technologyOct 2019
Project management
Quantic school of business and technologyNov 2019
Certified international trade marketing specialist (citms)
Quantic school of business and technologyFeb 2019
Investor term sheet
Quantic school of business and technologyJan 2019
Modern porfolio
Quantic school of business and technologyOct 2019
Markets and externalities
Quantic school of business and technologyFeb 2019
Volunteer Experience
Founding Board Member
Issued by David's House on Oct 2018
Associated with Ian Ang, MBA, CCXPVolunteer Staff
Issued by YWAM on Sept 1999
Associated with Ian Ang, MBA, CCXP
Languages
- enEnglish
- maMalay
- hoHokkien
- haHakka
- spSpanish
- poPortuguese
- caCantonese
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