Wendy (Hong-Yun) Lee, MBA

Wendy (hong-yun) lee, mba

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location of Wendy (Hong-Yun) Lee, MBANew Taipei City, New Taipei City, Taiwan
Followers of Wendy (Hong-Yun) Lee, MBA324 followers
  • Timeline

  • About me

    Senior Product Manager

  • Education

    • Tamkang university

      2005 - 2007
      Master's degree english language and literature/letters

      Activities and Societies: Dance club, ecofeminism seminar

    • Durham university

      2015 - 2016
      Master of business administration (m.b.a.) business administration and management, general

      Activities and Societies: Marketing Interest Group  Analyzing innovative marketing mix, such as Dove’s Real Women Campaign Building Business plan: setting up multiplex cinemas in Nigeria. Marketing Interest Group Leader Identifying target market, planning go-to market strategies in Latin America, and analyzing competitors.  Conducting financial analysis of H&M and Zara. Team-work with colleagues from 27 different countries.  Utilizing linear regression, linear programing, and simulation for… Show more  Analyzing innovative marketing mix, such as Dove’s Real Women Campaign Building Business plan: setting up multiplex cinemas in Nigeria. Marketing Interest Group Leader Identifying target market, planning go-to market strategies in Latin America, and analyzing competitors.  Conducting financial analysis of H&M and Zara. Team-work with colleagues from 27 different countries.  Utilizing linear regression, linear programing, and simulation for decision making. Show less

  • Experience

    • Suntek global technologies

      Aug 2007 - Nov 2010
      Project manager

      Suntek Global Ltd. is a trading company exporting beauty related products around the world. Since 2007 it started its own products line, such as hair iron, blow dryer, and hair styling tool, and sold to beauty salons in the US and Europe.Researched and analyzed project details to provide clients the best options and solutions to resolve conflicts between price, production volume, and quality. Scheduled timelines for projects and monitor vendor progress to assure project deadlines were achieved.Trouble-shooting and negotiating with suppliers and sub-contractors. Successfully managed beauty related product production for Sephora and JCPenny Managed the development of hair and skin analysis software: Indigo Viewer Diagnostic System. Responsibilitiesincluded concept drafting, software development, debugging, and presentation.Sourcing and managing new suppliers and price negotiating. . Promoting hair styling tools and Indigo Diagnostic System in the Tradeshow in Los Angeles Show less

    • Primax

      Dec 2010 - Feb 2014
      Project manager

      Responsible for project planning, development, and mass production of consumer IT products.  Leading more than 50 team members and counterparts.  Controlling the design and development of Keyboards for iOS, Android tablets (Revenue: £12M) and gaming Mice. (Revenue: £0.5M) Managing project scope, cost, and schedule to ensure that the product launched on time and on budget without scope creeping.  Risk management by conducting reliability and compatibility test early in the product design phase, trial runs, and pre-production.  Communicating between customers, engineers, and operation team members to eliminate communication gap.  Maintaining customer satisfaction by achieving customers’ emergent requests, such as fast-tracking project schedule in order to launch product to catch more sales in the market. Show less

    • Wistron

      Jul 2014 - Jul 2015
      Senior project manager

      Responsible for customers’ request for proposals, project planning, risk assessment, development of industrial IT products and management of new products being introduced to the factory for mass production.  Leading more than 70 project team members  Managing the design and development for industrial mobile devices and accessories, this project had budget of£1.2M. Planning, scheduling and drafting RFQs (Request for Quotation/Proposals) for industrial tablets and wearable devices. (£2.6M)  Risk management of each project development phase in order to eliminate any potential schedule delay, cost increase, or scope creep.  Problem solving of each project development phase with innovative methods  Communicating and building great relationship with cross-functional team members by team building activities and weekly team meetings  Tracking and conducting operational strategy by setting meeting with checklist in weekly basis before every trial runs and final production to ensure successful product launch Show less

    • Pegatron

      Jan 2017 - Apr 2018
      Senior project manager

      Responsible for customers’ requests for proposals, project planning, risk assessment, development Gateway/Network products and management of new products being introduced to the factory for mass production.  Creating and executing project work plans and revises as appropriate to meet changing needs and requirements.  Identifying resources needed and assigning individual responsibilities and tracking and reporting team hours and expenses on a monthly basis.  Reviewing deliverables prepared by team before passing to client and preparing for engagement reviews and quality assurance procedures.  Minimizing exposure and risk on project and following up with clients, when necessary, regarding unpaid invoices.  Growing long-term relationships with clients and capitalizing equity and partnership opportunities.  Determining new, creative ways to employ teams on projects and distribute responsibilities.  Recognizing areas for internal improvement and develops plans for implementa Show less

    • Adata technology co., ltd.

      May 2018 - Jun 2019
      Product manager

      * Determining customers' needs and desires by specifying the research needed to obtain market information.* Analyzing market competition by comparing the company's product to competitors' products. * Obtaining product market share by working with sales leaders to develop product sales strategies.* Assessing product market data by calling on customers with field salespeople and evaluating sales performance.* Providing information for management by preparing short-term and long-term product sales forecasts and special reportsand analyses; answering questions and requests.* Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and productionschedules.* Bringing new products to market by analyzing proposed product requirements and product development programs;establishing time schedules with engineering and manufacturing.* Introducing new products by developing time-integrated plans with sales, advertising, and production. Show less

    • Aaeon

      Jul 2019 - Jul 2023
      Product manager

      Responsible for identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies for industrial single board computer and system.  Defining UP team standard product strategy and updating product roadmap. Regularly assess and manage the team's performance through regular team meetings and annually assessments. Developing new products from product design and development to product launch and end-of-life phase and working with engineers and support team members, such as BIOS, QE, PE, AE, Production managers, Procurement, Marketing, to make sure that the product can launch on time.  Working with regional sales leaders to promote UP products and offer customization service to clients who want to do minor changes on standard products. Planning product launch plans and marketing campaigns by creating datasheet, user manual, eDM, editorial reviews and attending tradeshows, webinars, workshops with business partners such as Intel, Canonical, Allxon etc. Analyzing competitors and developing marking strategies by finding targeted customers, applications and conducting analysis to further understands the competitor advantages. Arranging sales training and workshop quarterly to introduce existing and new products to regional sales and creating sales kits to help promoting products. Show less

    • Supermicro

      Aug 2023 - now
      Senior product manager

      1. Product Planning and Development: Led the planning and development of storage server products, conducting comprehensive market research to define product requirements and establish production timelines. Developed integrated plans to ensure successful product introduction.2. Market Strategy: Identified key market segments and crafted effective go-to-market strategies that aligned with organizational goals, driving market penetration and revenue growth.3. End-to-End Product Lifecycle Management: Oversaw the entire product lifecycle from design and development through to launch and end-of-life phases. Collaborated closely with cross-functional teams, including engineering, BIOS, quality engineering, production, procurement, and marketing, to ensure timely and successful product launches.4. Sales Collaboration: Partnered with APAC sales leaders to promote storage server products, providing customized solutions for clients requiring modifications to standard offerings. This approach enhanced customer satisfaction and expanded market reach.5. Competitive Analysis and Marketing Strategy: Conducted thorough competitor analysis to inform marketing strategies, identifying targeted customer segments and applications. Developed strategies that leveraged competitor advantages to position products effectively in the market.6. Sales Training and Support: Facilitated sales training sessions and workshops to educate APAC sales teams on existing and new storage server products. Created comprehensive sales kits that equipped teams with the necessary tools to effectively promote products and drive sales. Show less

  • Licenses & Certifications

    • Leadership foundations: leadership styles and models

      Linkedin
      Nov 2024
      View certificate certificate
    • Project management professional certificate

      Project management institute
      Dec 2012