Experience

• 

  Sri events and entertainment

  Jan 2015 - Jan 2017

  Co-founder

  • Curated client pitches and generated a revenue of over ₹2,000,000 for the company• Lead promotional and marketing aspects of events which included both ATL and BTL activities• Orchestrated end-to-end event planning and execution, from conceptualization to post-event evaluation, ensuring seamless and memorable experiences for 60+ clients• Managed event budgets, timelines, and resources effectively to deliver events within scope and on budget• Coordinated logistics, including venue selection, catering, audiovisual setup, and transportation, to ensure all aspects of the event ran smoothly• Led cross-functional event teams, including vendors, contractors, and internal staff, to execute events efficiently and meet client objectives• Negotiated contracts with vendors and suppliers to secure favorable terms and pricing for event services and resources Show less

• 

  Maya academy of advanced cinematics

  Jan 2017 - Jul 2018

  Vfx & post-production instructor

  • Coached 100+ students in industry-leading graphics & visual effects software i.e., 3ds Max, Nuke, Fusion, Adobe Photoshop• Trained 60+ students for corporate interviews through professional strategies & got 60% students placed at Red Chillies, VFX Wala & Maya Studios• Supervised student enrolment events & amplified total enrolments by 60% through 1:1 student counseling• Supervised and ideated digital/social media marketing activities, website creation of the branch which increased social media engagement by 30% and generated more than 100+ leads over a period of 2 months through these channels• Planned and managed the design, content, production, and promotion of all go-to-market materials, thought leadership publications Show less

• 

  Tell ur tale

  Jan 2018 - Jan 2019

  Co-founder

  • Managed content ideation, design & social media marketing campaigns through Google & Facebook ad platforms• Lead & collaborated with 40 clients, SME's & start-ups to devise cost effective solutions• Managed a portfolio of client accounts, serving as the primary point of contact and building strong relationships to drive client satisfaction and retention• Acted as a strategic advisor to clients, understanding their business objectives and providing tailored solutions to meet their needs Show less

• 

  Tbwa\group singapore

  Sept 2019 - Nov 2019

  Strategy intern

  • Researched & devised viable business options & strategies for 5+ clients• Performed competitive analysis for 4 companies from airline (Singapore Airlines), finance, hospitality & tourism (Hilton & Singapore Tourism) industries to develop and curate advertisements content by liaising with Marketing teams• Drafted comprehensive client calendars, performance reports & impactful proposal pitches• Managed social media accounts of 2 institutional clients to increase engagement and traction by 80% while analyzing data insights from the data team• Assisted in creating presentations for strategy pitches for clients Show less

• 

  Dei holdings pte ltd

  Nov 2019 - Jul 2020

  Digital marketer

  • Identified growth opportunities and developed initiatives to increase market share• Managed client relationships and maintain contact with senior management to provide business, contract management expertise, and solutions to enhance contract performance.• On-boarded 80+ vendors for products on e-commerce platform through 1:1 visits & presentations• Spearheaded 20+ social media engagement campaigns by curating content, monitoring insights & leveraging key trends which resulted in increased customer engagement by 30%• Lead OOH, Digital, Print and other channel investment negotiations along with local agencies• Wrote, edited, and managed distribution of internal and external communication content for campaigns• Executed 10+ PPC, email campaigns by curating content, monitoring insights, analysing research data• Strategized value demonstration pitches for Singapore Digitization Project to secure government tie-ups• Ideated & drafted framework for novel loyalty & referral program with effective implementation to boost traction by 50%• Liaised with branding agency for rebranding & UI/UX teams to develop new website & app interface, curated website imagery & maintained back-end processes & product categorization• Effectuated Dei Digitalization Project for SMEs by working in cross-functional teams i.e., to generate 12 sales leads• Delivered and executed media plans with a budget of 10000SGD per month• Directed team of 6 for emergency Covid19 campaign for blue collar workers through product sourcing, mobile application creation & maintaining an emergency contact social media forum Show less

• 

  Aawara lens

  Jul 2020 - Jan 2021

  Chief strategy consultant

  • Spearheaded digital transformation initiatives for diverse clientele, leveraging innovative strategies to drive business growth and enhance digital presence• Led cross-functional teams in executing complex digital projects, ensuring alignment with organizational objectives, and delivering measurable results• Developed and implemented omni-channel marketing strategies, optimizing customer engagement, and driving revenue growth• Conducted in-depth market research and analysis to identify emerging trends and opportunities, informing data-driven decision-making processes• Oversaw the development and deployment of digital marketing campaigns, utilizing analytics to track performance and refine strategies for maximum impact• Provided thought leadership in the digital space through speaking engagements, publications, and participation in industry forums and conferences• Managed client relationships, serving as a trusted advisor and driving continuous improvement through proactive communication and strategic recommendations• Played a key role in shaping organizational culture and fostering a collaborative environment conducive to digital innovation and excellence• Managed a portfolio of client accounts, serving as the primary point of contact and building strong relationships to drive client satisfaction and retention Show less

• 

  Indegene

  Jan 2021 - now

  Lead digital strategist

  • Orchestrated omni-channel campaigns, overseeing their development, implementation, monitoring, and optimization• Directed digital initiatives, ensuring successful implementation within project timelines, budgets, and resource allocations.• Collaborated with client stakeholders to analyze market trends and consumer insights, driving data-driven recommendations & develop brand strategy• Delivered ~$400,000 in additional revenue through organic consultancy beyond project scopes• Led content optimization for multi-touchpoint email campaigns, boosting HCP open rates by 10% and reducing bounce rates by 12%• Provided ongoing education to clients, agencies, and vendors, enhancing efficiency and scalability, leading to increased client adoption of new products and systems• Conducted regular performance evaluations and analytics assessments to optimize strategies and drive continuous improvement• Fostered strong client relationships through proactive communication and strategic recommendations aligned with their objectives• Led strategic client workshops covering problem-solving, ideation, engagement planning, and customer journey mapping• Managed projects exceeding €5,00,000 while overseeing cross-functional teams for leading pharma brands, including designers, web developers, SFMC & Eloqua platform experts, and quality analysis experts Show less