Experience

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  Hitech events

  Apr 2012 - May 2012

  Management trainee
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  Svaha, que queens, blue fish events.

  Jan 2013 - Jun 2019

  Freelancer in events

  Assisted various companies in On Ground activities from organizing big scale events to destination weddings, key associations follow–• Opening Ceremony of Indian Super League (ISL) 2016Assistant Manager– Bluefish Events, 4 days including stage management for the On Air ceremony and pre-event artist management• NDTV Cleanathon 2016 (12 hour Show Run with Swachh Bharat Abhiyan’s brand ambassador Amitabh Bachchan Sir)Stage Manager– Bluefish Events, 2 days including coordination between actors and production management and backstage crew• Global Conference, Trade Fair, Youth Conference, Job Mela and more as part of the Mega Multi Event 2014 by Jain International OrganisationOn site Coordinator– Fountainhead, 45 days including coordinating between the agency and client for creative approval on design and marketing communication• Destination weddings– Guest Hospitality and Management for Cineyug, Svaha Weddings & Special Events, and Que Queens events• Product Launch event– Lotus Oil, 2012Intern – Hi-Tech Events assisted in seating arrangement, making client presentations, artist management, vendor management and so on• Product promotion at Exhibitions for The Baked Series, 2017 and 2018End to end product promotion activity from coordination with exhibitors to stall management for the elite customers of the food brand Show less

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  The baked series

  Oct 2017 - Oct 2019

  Entrepreneurial venture – founder

  • Founded and led a premium food brand, managing baking, product management, sales, and marketing.• Organized and set up exhibitions, enhancing brand visibility and driving sales at major food festivals.• Developed costing and pricing strategies to ensure profitability and maintain competitive market positioning.

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  Waybeyond media pvt. ltd.

  Nov 2019 - Aug 2022

  Executive - marketing

  WayBeyond is a social enterprise working towards improving the lives of women and children through education and stakeholder engagement.Key responsibilities include assisting the founders with–• New product development for the brand’s digital assets – website and app, including adding new content, properties and brand initiatives; Search Engine Optimisation (SEO) and preparing for upcoming marketing launch• Content Strategy and Management basis SEO best practices, creating content style guide for videos and articles, coordinating with freelancers, external agencies and internal teams to adhere to the guidelines• Marketing strategy and planning to pull relevant traffic to the website and the app via BTL activities and digital marketing• Social Media Management (SMM) including strategy, launch and maintenance of brand’s Facebook, Twitter, Instagram and YouTube pages• Data analysis using web analytics like Google Analytics to design and implement digital marketing plans, track and analyze campaign performance and take corrective measures whenever required• Market Research, tracking competitor activity, making corporate presentations for fundraising and assisting in Doctor recruitment drives Show less

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  Pentel stationery (india) pvt ltd

  Sept 2022 - now

  Assistant marketing manager

  Strategic Marketing Management: Developed and managed comprehensive marketing strategies across multiple channels, significantly increasing brand engagement and market share.Distributor Conferences: Planned and executed successful distributor conferences in major cities (Bangalore, Delhi, Chennai, Mumbai), overseeing logistics and presentations.Spearheaded social media campaigns in partnership with agencies, growing followers organically from 345 to 14,000 in 1.5 years through creative campaigns, contests, and influencer partnerships.Website Development: Led the setup of the new website (pentel.co.in) with an agency, enhancing user experience and brand representation through engaging content.Exhibition Participation: Initiated participation in key exhibitions, including Daakroom Delhi, Paperworld India, and Gifts World Expo, introducing innovative themes to enhance visibility.Product Development Leadership: Spearheaded the development of a new pen line tailored to market trends, featuring customized colors and ergonomic designs.Shop Branding Initiatives: Launched branding efforts in retail environments to enhance visibility and awareness among target audiences.Sales Growth Achievement: Achieved a 2.5x increase in art material product sales through strategic partnerships and targeted marketing strategies.Marketing Materials Creation: Designed promotional materials, including leaflets, catalogues, and posters, to support marketing initiatives.Sales Team Training: Conducted comprehensive training sessions for the sales team on product details and benefits, enhancing customer engagement.Content Marketing Creation & Monitoring: Developed and monitored content marketing strategies across online and offline channels, focusing on branding and product launches.Cross-Department Collaboration: Collaborated with product and sales teams to implement effective marketing initiatives, ensuring alignment with business objectives. Show less

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  Gruen technologies llc - treewise eco products

  Aug 2023 - now

  Marketing manager

  Managing and optimizing social media presence across Instagram, Facebook, and LinkedIn to enhance brand visibility.Creating profiles and content for eco-friendly products, ensuring strong audience engagement.Collaborating with designers on social media creatives, brochures, and marketing materials to support brand storytelling.Developing WhatsApp marketing content to drive customer interaction and product awareness.Crafting scripts for photoshoots and strategizing product marketing campaigns for maximum impact.Creating and monitoring content marketing through various online and offline channels for branding and product launches.Collaborating with product and sales teams to strategize and implement marketing initiatives. Show less