Experience

• 

  Acca

  Jan 2007 - Nov 2011

  Marketing executive

  Key responsibilities included:- Developed a digital marketing campaign to encourage more online activity.- Responsible for driving targets for student recruitment and retention.- Responsible for producing print collateral including the Graduate Guide and Accounting and Business magazine.- Assisted with the formal targeting and recruitment of students for ACCA's Approved Learning Partners.- Delivered regular internal communication campaigns on the latest student initiatives.- Assisted with marketing and promotional activities.- Maintained all financial data related to student activities and report to senior management on budgets. Show less

• 

  The tax institute

  Mar 2012 - Jan 2014

  Event and member services executive

  Key Responsibilities included:- Project management experience in overseeing events from inception right through to execution.- Managed the delivery of integrated marketing campaigns to support TTI's strategic objectives.- Extensive experience with social media including; LinkedIn, Twitter and Facebook as a means to promote and publicise events.- Responsible for devising marketing plans for large conferences.- Managed and monitored budgets.- Extensive experience in e-marketing, this included direct target marketing.- Knowledge in dealing with advertising and publishing agencies.- Experience in delivering presentations both internally and externally. Show less

• 

  Ibm

  May 2014 - Feb 2015

  Marketing and communications specialist

  - Responsible for the management and coordination of all sales events.- Map the success of marketing initiatives to ensure appropriate ROI. - Responsible for the production of bi-weekly bulletins of latest product news, use cases, competitive analysis and information relayed to all sales and product teams.- Responsible for all content that is produced and published on all blogs, intranet and wiki pages.- Record and track all blog activity on communities.- Maintain and manage document repository of all sales collateral required for Sales and Pre-Sales teams. Show less

• 

  S3 group

  Feb 2015 - Oct 2015

  Senior marketing & communications executive

  - Responsible for management and execution of events- Map the success of marketing initiatives to ensure appropriate ROI- Responsible for the maintenance of website - Provide web analytic reports

• 

  Altify

  Oct 2015 - Mar 2019

  Digital marketing manager

  - Responsible for identifying and leveraging Demand Generation opportunities across 40 markets in North America and EMEA- Developed and executed annual global webinar program- Responsible for the design and execution of the Account Based Marketing (ABM) strategy for global accounts- Responsible for social media; monitoring, curation and publishing

• 

  Enterprise ireland

  Apr 2019 - Feb 2022

  International marketing manager
• 

  Indeed.com

  Feb 2022 - now

  Senior marketing manager - global programs