Experience

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  Carlin group (formerly carlin o'brien, inc.)

  Apr 2003 - Feb 2020

  • Responsible for over $7 million in convenience channel sales for MN, ND, and SD.• Analyze point of sale data to forecast sales trends• Use customer data to perform post promotional analysis to maximize sales and returns for client and customer• Wrote a program in Python to analyze warehouse sales and spending• Formulate action plans to resolve issues and take advantage of opportunities.• Exceed client sales goals by achieving KPI’s and efficient use of promotional spending.• Communicate business results and recommendations to clients Show less • Overachieved sales goals for each of the four years in Minneapolis region.• Managed spending levels to come in under manufacturers budgets.• Assumed responsibility for over $5 million of sales per year.• Service customer base of five national and regional clients serving over 1500 retail outlets.• Account Executive for fifteen manufacturers that generate over $6 million in sales.• Plan, organize and participate in national and regional trade shows.• Monitor contracts, optimize product placement and increase product distribution. Show less • Reorganized territories and implemented best practices to increase sales.• Responsible for $2 million of sales per year.• Serviced customer base of five major clients (Strack & Van Till, Henry’s Foods, Core Mark, Holiday Companies and McLane). • Created monthly distribution reports for manufacturers to increase business knowledge.• Managed a staff of 45 retail sales merchandisers across four states.• Helped to develop, rollout, and train staff on a new retail reporting system.• Responsible for retail conditions across all classes of trade.• Monitored plan-o-grams, product placement and distribution. Show less

  • Business Development Manager, Convenience Channel

    Jul 2016 - Feb 2020

  • Business Manager

    Jul 2012 - Feb 2020

  • Director of Retail

    Apr 2003 - Jul 2012
• 

  Surly brewing co.

  Feb 2020 - Jul 2020

  Sales analyst

  Sales reporting and sales/share/pricing analysis, drilling into root causes of performance gaps.Build and maintain volume forecast mechanisms using a combination of qualitative and quantitative methodsMaintain VIP/SRS system and collect and analyze data to track sales performanceHandling, tracking and distributing incoming sales inquiries to appropriate sales personnelDaily, weekly and monthly reporting and analysis of sales performanceGenerate and present forecasts and reports to internal teamsProvide weekly/monthly/quarterly/annual forecasting.Continually improve reports and visual dashboards to meet business needsCreating and amending reports as per the business requirementsIssue resolution around reporting related queriesProvides analytical insights by utilizing company systemsCollaborate with colleagues in-order to improve and standardize current processesMonitor KPI’s, web analytics dashboards, sales and marketing reports and point out key areas of importance in accordance to company goalsProviding administrative support to the sales team and facilitating the sales process, including the preparation of sales presentations and the ongoing development and preparation of sales/marketing/point-of-sale materialsFielding inquiries both internally from department members, as well as external distributor partners regarding item pricing, market launch dates, reporting cross-reference codesResponsible for accurate and timely submission of New Item Forms for distributorsCompiling and disseminating data to distributor partners in weekly & monthly communicationsCreation of Information Processing brands & individual SKUs for cross-reference codingOccasional participation in outside-the-office events and other special eventsComplete department reporting, build compliance trackers, and circulate recaps Show less

• 

  Unfi

  Jul 2020 - now

  As an experienced professional, I have successfully led and managed the Sales Support team, ensuring the smooth workflow of all business processes to enhance efficiency and effectiveness. Through strategic collaboration with internal departments on a monthly basis, I have directed resources towards optimizing sales and margins. My role also involves providing critical support for sales analysis reviews during key customer-facing business evaluations, offering actionable insights to drive growth. Additionally, I have coordinated with Operations during distribution center transitions to ensure seamless execution and minimal disruption to sales operations. Contributing to strategic decision-making processes, I assist in conducting a thorough book of business reviews and quarterly sales reporting. Moreover, my collaboration with the finance department has enabled the identification and review of margin enhancement opportunities, ultimately optimizing profitability. Taking charge of critical sales initiatives, I oversee projects from inception to completion, ensuring alignment with overall business objectives. My skill set includes proficiency in data analysis, statistical analysis, and data mining, along with expertise in tools such as Microsoft Excel, Power BI, SQL, and Tableau. Show less Responsible for reporting, data mining, data analysis and project support for the Sales team as well as the customer. Has a direct relationship with the customer’s business, data, and IT team and works with internal business partners involved in managing, determining, and maintaining data, in order to support the customer’s utilization of company data. Provides recurring reports and develops ad hoc reports needed to monitor company and customer businesses. Analyzes data, prepares and presents results in order to identify and/or resolve business problems as well as drive business actions in often-critical areas. Develops processes and technological tools, identifies technological and data-driven solutions, and leads or participates in the development of and execution of IT-related projects such as new report development and system enhancements/fixes to meet company and customer goals. Show less

  • Sales Support Manager

    Apr 2022 - now

  • Sales Analyst

    Jul 2020 - Apr 2022