Experience

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  Wax cabin candle co.

  Jun 2020 - Jun 2021

  Employee

  - Performed various tasks, including candle-making, labeling, and packaging the final product for delivery to local boutiques and online purchases- Helped the company optimize its SEO and online marketing efforts with social media posts and promotional emails

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  Alpha chi omega fraternity, inc.

  Jan 2022 - now

  Social media chair

  - Manage SMU Alpha Chi Omega’s Instagram and Facebook through strategic content planning, development, and posting schedules- Boost follower growth on Instagram —> Grew by 10.5% over 10 months (~3,800 to ~4,4000)

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  The parker house

  Apr 2022 - Aug 2023

  Hostess

  - Collaborated with a team of 4 hostesses to successfully serve and accommodate up to 250 guests per night- Engaged with potential buyers to sell an average of $750 worth of restaurant merchandise per shift

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  Jennifer bortone real estate agent at exp realty llc

  May 2022 - Sept 2022

  Social media manager

  - Applied strategic measures to revitalize brand identity on Instagram and Facebook and aligned content with the preferences of the target audience- Created weekly content showcasing company properties and for-sale homes, generating additional leads for senior leadership

• 

  Program council at smu

  Jan 2023 - now

  Digital communications chair

  - Develop and maintain a user-friendly digital communication platform for Program Council, ensuring easy access to events and information for the SMU community- Effectively publicize Program Council events to both the PC and extended SMU communities through various digital channels - Manage and update all social media platforms, ensuring consistent branding and messaging across platforms- Post graphics and videos on social platforms before each Program Council event

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  Hitz & branding, llc

  Mar 2023 - now

  Project manager

  - Produced weekly video content for Instagram Reels, YouTube Shorts, and TikTok including lyric videos and interviews- Pitched and secured single releases on Nashville radio stations

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  Culturehype

  May 2023 - Aug 2023

  Content strategist

  - Conducted market research, analyzed consumer trends, and presented findings to clients to support social media strategies- Coordinated on-site execution for 10 events, including the Deep Ellum Juneteenth Block Party and Garland Space Date Night- Crafted engaging social media strategies to promote client events- Prepared and scheduled 10 weekly posts across 4 platforms, leading to a 6.5% growth in Instagram followers (~3,750 to ~4,000)

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  Aaf district 10

  Jan 2024 - now

  Media planner & presenter

  - Executing a behavioral change campaign for a P&G portfolio brand, Tide, through research, market analysis, competitor strategies, and consumer behavior- Developing a media strategy that drives results by aligning objectives with business goals, identifying optimal ad placements, offering data-driven rationale, establishing schedules, and estimating costs to maximize ROI- Providing valuable insights to the creative and strategy teams that inform and enhance the overall campaign- Presenting the final campaign to 3 industry-professional judges and competing against university teams in 15 geographical regions Show less