Experience

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  Tour & andersson bv

  Apr 2003 - Apr 2004

  Marketing assistant t&a sweden

  Managing various market research projectsCreation of internal arguments for marketing projectsWorking with key suppliers

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  Trinity mirror digital property

  Feb 2005 - Aug 2006

  Marketing executive

  Creating sales arguments for various press and online titlesResearching various markets and reporting the information back.Working to deadlines.Working on briefs alongside the sales team.Turning market research into sales arguments.Translating research into sales arguments

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  Global

  Aug 2006 - Jan 2008

  Commercial advertising research executive

  Researching the effectiveness of radio advertising Liaising with research agencies Working together with media agencies Working on innovative ways of researching Management of research projects in their entirety Creation of new research to help drive sales Training sales staff on how to use research data effectively

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  Bbc

  Jan 2008 - Jan 2009

  Senior ad marketing executive

  Provide research support for magazine brandsPromoting the effectiveness of magazinesTraining sales teams on the 'Knowledge Audit'Involvement with day-to-day pitchesUsing panel research to prove the case for magazinesKeeping all sales staff up-to-date on magazine performance

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  Mccann manchester

  Jan 2009 - Jan 2011

  Strategic planning & insight manager

  Overall we're turning insights / truth's into meaningful strategies for our clientsAlso sit on the Blue Banana team (research agency we have acquired)Manage all research contractsManage research functions across the agency Running primary research projects - qualitative & quantitativeRunning brand workshopsSetting up ROI research functionManaging in-house research panelRun training sessions throughout the agencyReport on the economyCurrent projects include London 2012 Olympics, Adidas, Plusnet, BBC, Aldi and Kellogg'sClustering audiences for targeting Show less

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  Mccann

  Mar 2011 - Jan 2012

  Strategic planner

  / Working primarily on Emirates NBD, Mastercard, Sony and new business pitches./ Devising brand / campaign strategies/ Gathering insights or conducting research to explore new opportunities or shine the light on that all important audience, market or categoryMy role exists to solve business problems. The output can range from a business strategy to a campaign strategy. I seek to write inspiring creative briefs that feed the creative process. I've a curious mind and I'm always looking for that one nugget or insight that can quite honestly transform an ordinary idea into something altogether different, multi-dimensional. I like to work on ideas for my clients that take care of the short term but that also continually work and develop for the long term benefit of the business where possible.The most exciting thing about working in the Middle East? Due to an ever emerging market, brands are making brave moves and taking chances you wouldn't otherwise have experienced back in the UK which provides you with a fantastic opportunity to learn and experience. Show less

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  Tbwa\raad

  Jan 2012 - Feb 2013

  Senior planner

  Working across new business pitches, insight driven projects and brand and marketing communication strategies for a range of clients including FMCG, Automotive, Finance, Healthcare, Tourism & Leisure as well as Entertainment brands. It's an exciting time to be a Strategic Planner with clients looking for guidance on brand building, marketing output and integrated communication strategies that will drive their business forward. Moreover clients are looking for a strategic partner that fully understands their business, the market it's playing in and the challenges and opportunities that lie ahead. A Strategist with a 'tough love' approach, trying to seek the truth of any given situation in order to pave a successful route forward for brands and businesses. Areas of experience: brand strategy, marketing plans, communication strategies, digital projects, primary / secondary research across MENA / Europe, workshop moderation. Show less

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  Deliberate

  Apr 2014 - Dec 2019

  Brand strategy consultant & co-founder

  We are strategic creative partners to ambitious business leaders who believe in the power of brand to drive commercial results.We turn insightful strategies into impactful creative that transcends any channel, platform or media. We are the home of borderless branding, developing brands that are ready for any challenge that your business needs to overcome now and in the future.We are two co-founders, one a highly experienced brand strategist and researcher and the other a creative pioneer and together, along with our wider team, we develop brands that deliver against your ambitious objectives.We don’t have a fancy office with an expensive coffee machine or spend the majority of time developing work for awards within our own industry meaning we keep costs down for businesses that are in the process of trying to grow.We spend the majority of our time becoming deeply ingrained in your industry and your business so that we can deliver against your objectives, not ours. That’s what makes Braved different. We are measured against your success. Show less

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  Refinery marketing communications ltd

  Sept 2014 - Mar 2016

  Head of strategy

  Setting up a Strategy Department and process within the agency and consulting on agency and client brands.

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  The market creative

  Jan 2017 - Sept 2017

  Planning director

  Board and Management team member of an exciting team with an ambitious growth strategy driven by a simple ambition to shape shopper behaviour for the many brands we serve and to drive business impact for the businesses we work with.

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  Iceland foods

  Jun 2018 - Aug 2018

  Interim brand strategy consultant

  Developing the brand strategy and reforming marketing operations

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  Thg ingenuity

  Dec 2019 - Aug 2021

  Strategy director

  Delivered go-to-market strategies for global clients including positioning and brand strategy. I was responsible for a team of 25 strategists and creative individuals. in one of the world’s leading entrepreneurial and fastest growing e-commerce businesses – THG Ingenuity. Key Clients:Nestle Health Science portfolio, Homebase, Dulux, W Grants & Sons, MatalanResponsibilities:Overall responsibility for new business proposalsOversee all research and strategy output inclusive of go-to-market strategy, Brand strategyConsult client from pre-sell to post launch and ongoing activityMentor team of strategistsLeadership of creative division for 12 monthsScaled division throughout lockdown Developing new methodologies integrating our internal servicesPartner with wider agencies supporting our partner clientsDevelop and input into THG wider training initiativesDevelop and oversee test, learn, refine models for our ongoing client workPartnering with Digital Strategy, UX, Product, Packaging, Operations teams to deliver on-brand throughout launch projects Show less

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  Ear to the ground

  Nov 2021 - Dec 2022

  Senior director strategy. - ft contract

  Developing a new division in the business that fuses research, strategy, digital & social, measurement to provide specialist support on new business opportunities and client accounts.Key clients:New Balance, Sony, PlayStation, Coca Cola Company, Remington, TherabodyResponsibilities:Working at senior level to advise on strategy, positioning and growthDesigned, developed and scaled strategy divisionMentoring strategists and researchersCommercialising the offeringDeveloping a strategy toolkitDeveloping a strategy approach that delivers on the Ear to the Ground brand Show less

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  Deliberate

  Dec 2022 - Apr 2024

  Senior strategy consultant
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  Impact bbdo

  Jan 2023 - Sept 2023

  Senior strategy director
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  Dubai world trade centre

  Jan 2024 - Apr 2024

  Senior strategy consultant

  Developing go-to-market propositions and forming the strategic product offering and team

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  Leo burnett mea (middle east & africa)

  Apr 2024 - now

  Business director - strategy & insights

  Leading Power of One Strategy for McDonald's and other clients across GCC region fusing insights and developing opportunities across data, CX, creative, media to deliver impactful strategies. Responsible for annual marketing strategy and planning.Working across Publicis Group and Leo Burnett on strategic business opportunities