Gabriella Nathania Santosa

Experience

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  PT PURA MAYUNGAN

  Jan 2020 - Mar 2020

  Corporate Sustainability Development Team

  Pura Mayungan (PM) Electric is one of leading integrated solution providers in medium voltage (MV) and low voltage (LV) electrical power distribution. As my role in the Corporate Sustainability Development (CSD) Department, my responsibilities include:- Participating in audits on production process and environment- Organizing employee skills map for determination of further training- Translating ISO 45001:2018 guidebook to Bahasa Indonesia

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  Honestéa Indonesia

  Jan 2021 - May 2022

  Marketing and Operations Team

  In my role at Honestéa Indonesia, a small business specializing in the F&B industry with a focus on bird's nest, our mission is to enhance the health of the Indonesian population through innovative and enjoyable ways to consume this beneficial ingredient. Honestéa creatively pairs bird's nest with high-quality ingredients like tea and juice, offering a delightful and nutritious consumption experience. Our product line has expanded to include soft and silky puddings with bird's nest. As a key contributor in both the Marketing and Operations divisions, my responsibilities include:- Creating daily stories and weekly feed content on social media- Analyzing social media trends to curate new ideas for entertaining and informative content- Designing exclusive packaging and graphics for seasonal products, such as Chinese New Year, Ramadan, and Christmas- Contributing to the research and development process of over 10 innovative products, ensuring a diverse and appealing product line for our customers Show less

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  Lotato Baked Potatoes

  Aug 2022 - Aug 2023

  Chief Marketing Officer

  As the Co-Founder and Chief Marketing Officer of Lotato, I play a pivotal role in promoting a unique and healthy snack option in the Indonesian market. Lotato stands out as a filling snack with soft baked potatoes as a base, featuring diverse toppings and sauces inspired by inclusive cultures, including Western and Japanese flavors. With a vision to introduce the unacknowledged and healthier way of preparing potatoes to a wider audience in Indonesia, my responsibilities encompass:- Collaborate closely with the CEO in a team-oriented environment to effectively delegate tasks- Participate in decision-making processes related to product development and overall company objectives- Manage administrative tasks, including communication with suppliers, vendors, and Key Opinion Leaders (KOLs), as well as overseeing customer service operations- Formulate, plan, and implement marketing strategies in alignment with Lotato's overarching goals- Evaluate advertisements, content, and social media initiatives on a weekly basis for continuous improvement- Conduct comprehensive market research to identify trends and gain insights into customer preferences Show less

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  DM Agency

  Mar 2024 - now

  Creative Director

  As the Creative Director and Co-Owner of DM Agency, I manage the social media strategies for a diverse range of clients in industries such as F&B, fashion, and skincare. My role spans the entire creative process, including strategizing, content planning, photoshoots, and video production. I lead the creation of impactful content that resonates with each brand’s unique voice and goals.Additionally, I handle editing, scheduling posts, and optimizing social media campaigns to drive engagement and growth. I also focus on analyzing data and providing detailed reports to clients, ensuring that our strategies are data-driven and results-oriented, consistently exceeding client expectations. Show less