Amanda Cezali

Experience

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  Empresa Júnior Fundação Getulio Vargas

  Sept 2005 - Dec 2006

  Consultant

  Training period, identifying problems and solutions of small and medium companies with the support of strategic consulting groups (Bain & Company and McKinsey). Led projects in marketing and finance and supported the internal areas of the junior company.

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  Hypermarcas S/A

  Jan 2007 - Oct 2007

  Intern

  Internship in the commercial planning area, working with a team of engineers developing commercial proposals and productivity analysis.

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  Rede Globo

  Jan 2008 - Dec 2012

  Marketing Sr. Analyst

  Responsible for monitoring the advertising market investment in Brazil and TV Globo market share. Also responsible for tracking global market trends to analyze and support market projections for the Globo Shareholders' Meeting.Developed insights studies: Media procurement - pricing and ROI, TV one-seg, TV consumption.

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  Mmartan

  Jan 2013 - Dec 2013

  Franchisee - Retail

  Growth of 40% in store profit through the implementation of actions to increase item sales, prospecting for new customers in the region and focus customers, loyalty, partnerships, marketing campaigns, implementation of training routine and cost reduction.

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  Ambev

  Jan 2014 - Jan 2017

  New Business | Events | Trade Marketing Manager

  Led marketing efforts for 500 Nosso Bar franchises nationwide, managing campaigns, CRM (NPS > 70), training, and events.- Managed a USD 100MM/year event budget and developed 360° campaigns (on/off-trade, media, experience).- Increased brand preference by +4.3pp and market share by +2.7pp for premium brands in Rio de Janeiro and Espírito Santo.

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  Vidmob - Brasil

  Jan 2019 - Jan 2021

  Angel Investor
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  GVAngels

  Nov 2019 - Aug 2024

  Member

  GVAngels is a non-profit organization by EAESP-FGV alumni, with the goal of generating opportunities among alumni who want to invest in Startups with growth potential, and Entrepreneurs who want to accelerate their business with support from highly qualified investors.

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  Grupo Salta Educação

  Feb 2020 - Jun 2021

  - Integrated 18 newly acquired brands (50 units) from Cogna.- Achieved 100% of enrollment cycle targets for Elite (#40 schools | 30k students | R$ 260MM/year).- Led digital transformation: implemented a data-driven culture and optimized media investment.- Developed positioning and branding strategy for Elite and newly acquired schools.- Implemented CRM and Customer Happiness Center (NPS tracking). Elementary School Teacher of Social/Emotional Skills (Soft Skills) to better understand the school business and users’ needs.

  • Partner | Executive Marketing & Commercial Manager

    Jun 2018 - Jun 2021

  • Emotional Intelligence School Teacher

    Feb 2020 - Jan 2021
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  Educbank

  May 2021 - May 2021

  Angel Investor
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  Grupo Solum

  Oct 2021 - Nov 2023

  Partner | Executive Director

  - Raised +R$ 28MM in 10 investment rounds through Beegin (equity crowdfunding).- Implemented CRM and structured the commercial area: Playbook, Sales Enablement, Inside Sales, and Investor Relations (1,500 investors).- Reduced IPO launch time from 60 to 45 days by restructuring workflows.- Developed and implemented OKRs across all business areas (50 HC).

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  Leadster

  Sept 2022 - Sept 2022

  Angel Investor
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  Sister-ia

  Jan 2024 - now

  Partner

  Developed a digital solution powered by AI to support women in financial organization. Participated in Antler's Venture Capital residency program and Artemisia's Impact Acceleration program, supported by B3 and the National Treasury.

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  Sororitê

  Aug 2024 - now

  Member

  Sororitê is an investor network that aims to provide access to incredible female founders and a space for exchange and learning. Focused on pre-seed companies founded by women.