Ivy Kang'ethe

Experience

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  Red Raspberry Boutique & Bridal

  Dec 2008 - Dec 2009

  Account Executive- Advertising and Events for Magazine

  Achievements:-The Great Gown Sale held in Oct 2009 at the Hilton Hotel, sold gowns collection up to 70% discount and gave 10% of sales proceeds to Pearl of Life Programme; a Programme supporting rural and slum women suffering from breast cancer. The event continued for 3 years since.-Cake Tasting Event held in July 2009; we invited 30 future brides and maids/mother/sister tosample cakes from 15 wedding suppliers, sample a range of wines from Nederburg and spatreatments from hosts - House of Rock and Roses. ;Led to the growth of ‘the’ now annualcake festival. Show less

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  Safaricom PLC

  Jun 2010 - Oct 2010

  Customer Care Representative | Call Centre
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  Zitron Limited

  Apr 2011 - Jan 2012

  Marketing Assistant
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  Zitron Limited - Captains Club Casino| Piano Bar | SunRise Casinos

  Feb 2012 - Dec 2012

  Marketing Manager | Digital & Traditional Marketing

  -Planned, coordinated and implemented casino promotions i.e. Promotion research and formulation-Communicated with the GMs for each casino, Budgeting and MD final approval, Material preparation ie communication banners, fliers, tickets, prizes etc, Approval letter to Betting Control, -Communicated to all staff members especially promotion coordinators who conduct the draw, follow-up and formulated winners’ reports-Prepared monthly promotions and marketing budget for all casinos and sending directly to Central office in Moscow-Formulated marketing strategies for casino promotions eg communication, advertising, events -Planned events promoted casino both within and outside the units eg golf tournaments sponsorships, exotic dancers, oil wrestling competition -Confirmed all artwork and website updates are done and updated in time. -Liaised with the graphic designers on standard artworks and clarity of information communicated -Promoted excellence customer experience and communicated information, data collection for security purposes, ticketing and promotion announcements-Organized events in the Terrace Restaurant and Pinao bar and getting sponsors eg Peroni Party, VIP Fridayz, themed parties and other private parties-Managed sponsors and partnerships; Nairobi Social Ltd, SAB Miller, Johnnie Walker, Sage Events, Makkin, Nairobi VIP, Novida, various DJs and Influential personalities Show less

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  Sage Events limited

  Jan 2013 - Aug 2013

  Marketing and Administration Manager | Event Management

  -Administered company advertising, email outreach, monthly newsletters and social media management-Directed New clients sourcing and management exciting clientele-Attended client meetings and prepared quotations-Drafted Event concept creation and management from beginning to end -Hired of company professional equipment’s and setup-Formulated company packages, client graphic 3D impression/ floor layout and managing event dry runs. -Coordinated client branded merchandising, promotional materials and event fabrications. -Supervised graphic design Show less

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  Trans Business Machines Ltd

  Sept 2013 - Mar 2023

  -Reporting to the Business Development Director-Lead Business Development team compromising of Sales, Marketing and Bids-Create business strategies and account planning aligned to the company objectives-Identifying and acquiring new customers, as well as up-selling/ cross selling to existing customer bases -Monitor and evaluate individual performances against KPIs and Departmental targets-Forecast quarterly and annual profits through Sales progression and pipeline generation -Analyze market trends and discover new opportunities for growth-Create and implement demand generation activities with the Marketing Executive across OEMs-Deepened relationships with key stakeholder both internally and externally eg Customers, OEMs, Distributors Show less -Managed and coordinated all marketing, advertising and promotional activities-Conducted market research to determined market requirements for existing and future products, current market conditions and competitor information-Developed and implemented marketing plans and projects for new and existing products-Managed productivity of the marketing plans and projects-Monitored, reviewed and report on all marketing activity and results i.e. lead generated-Conducted constant customer service surveys and feedback. -Adhered to quality management systems of operations-Member of the ISO committee -Developed and updated digital media and company website-Utilized vendor partner portals for marketing learning webinars, product and solution campaigns and social/ digital content-Managed of staff and marketing lead generating events e.g. client conferences, local and international exhibitions and industry events, trainings, golf’s, trips, staff team building and CSR activities -Represented the company at different activities -Identified new business opportunities e.g. making strategic partnership with industry association bodies and relevant research through industry regulators-Achieved a greater audience through newsletters by effectively using latest technology-Build and sustain great relationships with MNC vendors marketing teams e.g. IBM, CISCO, Lenovo to enable co-marketing activities and receipt and invoicing of vendor quarterly/ annual co-marketing funding Show less

  • Business Development Manager | Technology

    Sept 2018 - Mar 2023

  • Marketing Coordinator | Technology

    Sept 2013 - Aug 2018
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  Huawei

  Feb 2023 - Oct 2024

  Marketing Manager -Enterprise Business Group
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  Westcon-Comstor

  Nov 2024 - now

  Field Marketing Lead

  ROA Marketing