Taylor Tsui

Experience

• 

  Sony Electronics

  Sept 2010 - Jan 2014

  • Oversee and manage promoters’ budget• Set up KPI to evaluate promoters’ performance• Overseeing promoter sales performance and prepared reports for managerial review• Manage recruitment agencies on manpower arrangement• Plan and execute different product launch events and roadshow • Person-in-Charge for Sony Festival 2012• Plan and execute different product launch events and roadshow• Regular review with promoters on current market trend (word from the street)• Problem solving on shop front problems and propose solutions to managemen • Managed 30 Full Time Promoters (IT , TV, Camera) and 30 Part Time Promoters (IT) • Roster management and payroll management for promoters, regular reviews on promoter’s performance (sales, attitude & product knowledge)• Conduct regular trainings on product knowledge & selling skills to help promoters sell more

  • Officer

    Jan 2013 - Jan 2014

  • Assistant Officer

    Jan 2012 - Jan 2013

  • Promotion Coordinator

    Sept 2010 - Jan 2012
• 

  Microsoft

  Jan 2014 - Jan 2018

  • Partner Marketing (Retail & OEM) campaign planning & execution for consumer sales department (Surface, Windows, Office, Xbox)• Maintain close relationship with retail partners for prompt marketing plan execution• Manage different marketing vendors (media agencies, designer house, production agencies) to ensure smooth execution on material landing• Work closely with Corp on develop and localize key marketing materials for partners• Negotiate and cooperate with retail partners on marketing material landing (online channel, retail store windows display, in-store fixtures display, tv campaign, billboard)• Keep update on latest promotion method and propose to categories & sales manager for new promotion campaign• Plan, execute and evaluate marketing campaign performance Show less • Prepared training materials and conduct trainings for promoters, advisors, retail partners, OEM partners to ensure knowledge readiness in product launch phrase & knowledge refresh (Surface, Windows, Offer, XBOX)• Manage all consumer sales related promoters (MS Full time promoters & Chain stores’ advisors)• Monitor and maintain promoters’ sales performance, and team spirit• Set target and KPI on promoters’ performance (sales, product knowledge, selling skills and attitude)• Gate Keeper for all MS related chain stores shop front quality• Manage recruitment agencies on manpower arrangement• Plan and execute different product launch events and roadshow Show less

  • Channel Marketing Manager

    Sept 2016 - Jan 2018

  • Channel Readiness Manager

    Jan 2014 - Aug 2016
• 

  Konica Minolta Business Solution

  Jan 2019 - Oct 2020

  Product Marketing and Enablement Specialist

  •Determine product positioning, selling points, value prepositions and key messages to reach the right audience•Plan and execute product/feature launches across cross-functional teams (spanning Product, Support, Service, Sales) and related sales enablement •Working Marketing Materials •Conduct Hardware Products Training for New Salesmen

• 

  Samsung Electronics

  Oct 2022 - now

  Retail Marketing Manager

  • Develop and execute comprehensive marketing plans to achieve sales targets and increase market share. • Manage marketing budgets, optimizing spend across various channels to maximize ROI.• Oversee the development of creative marketing materials and in-store showcase and promotion.• Manage relationships with external agencies and vendors to ensure high-quality deliverables within budget and timeline constraints.• Stay updated on industry trends, competitor activities, to identify opportunities for innovation.• Collaborate with the sales team on different promotion campaign Show less