Todd Darroca

Experience

• 

  WIPB Public Television

  Aug 2005 - Dec 2006

  Host/Producer

  The five time Emmy Award winning entertainment magazine show covers stories on people places and things in Indiana. The show is run soley by Ball State University students.

• 

  NewsLink Indiana

  May 2007 - Aug 2007

  Anchor/Reporter

  I was in charge of providing accurate, up to date information on the news event effective Delaware, Jay and other surrounding Indiana counties.

• 

  Indiana State Senate

  Aug 2009 - Jul 2010

  Press Secretary

  As noted by Indiana State Senator Vaneta Becker, “Not only did Todd serve as my press secretary, he also served as the press secretary to seven other Indiana state senators – five of which were committee chairs. Todd’s strategic e-marketing recommendations led to an our office’s e-mail newsletter to receive a nearly 20 percent open rate – on par with the national average for a government entity with a subscriber list of more than 1,000 readers. Moreover, his experience in video production led the communications team to produce a marketing video to attract college students to apply for internships with the Indiana State Senate.”Below is more info on what I did.- Expert counsel on marketing campaigns for the Indiana State Senate Majority Communications Office. - Managed communications for eight Indiana State Senators. - Scheduled and executed press conferences, on-camera interviews and speaking engagements for eight state senators. Show less

• 

  Office of the Indiana Secretary of State

  Jul 2010 - Oct 2011

  I was able to serve the Hoosiers of Indiana as a Director of Marketing for Office of the Indiana Secretary of State. I mainly focused on the design and marketing execution of the office's four public service divisions. Below is more info on what I did.- Refreshed and maintained the branding of the office's four public service divisions.- Redesigned our e-newsletter layout with helpful content along with an update look/feel. - Restructured website resources and navigation in collaboration with division heads. Show less Serving at the pleasure of Secretary of State Todd Rokita (currently Congressman) under his second term, I was responsible for the crafting of a clear message to local, regional and national media. Additionally, I wrote press releases, speeches and other statements for Secretary Rokita. Below is more info on what I did. - Planned appearances, interviews and other outreach events for the Secretary. - Provided expert judgment in high-pressure situations. - Worked daily with journalists to achieve their deadlines. Show less

  • Director of Marketing

    Jan 2011 - Oct 2011

  • Director of Communications

    Nov 2010 - Jan 2011

  • Communications Manager

    Jul 2010 - Nov 2010
• 

  Spiceworks

  Feb 2012 - Dec 2018

  As part of the demand generation team I designed and executed marketing campaigns to support our global sales team to drive long and near term revenue. Additionally, I created customer-centric content to help B2B tech marketers reach IT buyers in fun, impactful, and measurable ways. Below is a bit more information on what I did in this role. - Created dynamic marketing campaigns to support sales to achieve the department's revenue goals. - Optimized programs to increase conversion rate of sales revenue pipeline. - Engaged top-tiered B2B clients with tailored marketing programs.- Built campaigns for persona-based marketing plans. - Responsible for the design and execution of top demand generation event at the company's annual conference.- Marketing coach and mentor for junior marketers on the team. Show less As Spiceworks’ resident brand DNA expert and chief storyteller, I preserved and communicated the company’s values and unique personality–both at home and around the world!Below is a bit more about what I did. - Oversaw global rebrand including communication of mission statements, brand pillars, public messaging, and C- suite talking points.- Created workshops to train employees on updated brand elements.- Drove continuous alignment collaborating with internal department leaders; link teams’ work to support the brand's mission, vision, values, and strategies.- Identified metrics connected to brand health externally and internally–retention, WOM, client experiences, etc.- Discovered and shared stories to illustrate a human, emotional connection with our unique brand. Show less As a marketer on the demand generation team, I focused on ways that would help tech marketers understand how to connect with IT buyers. These customer-centric goals fueled the department goal to increase revenue pipeline. Blog posts, Google Hangouts, webinars and resource downloads are a few examples of the customer-centric content pieces I created. Below is a bit more information on what I did in this role. - Wrote, produced and edited events to support the sales teams in their quarterly revenue goals. - Led experimental marketing campaigns to find new ways to influence, and ultimately win, revenue.- Learned basic Marketo and Salesforce skills to measure impact of marketing programs. - Event team lead for company's annual conference, SpiceWorld. - Moderator for the team's top performing demand generation live event, Unplugged. - On-air personality for the company's online tech-focused talk show, CRTL + ALT + TECH. Show less Focused to achieve a company OKR to increase website usage, I managed the marketing campaign for the company's training program called Spiceworks University. Additionally, I designed Spiceworks' first social media strategy aimed at brand awareness and reach. As the company needs changed, my role allowed me to transition over to our demand generation team to help support our sales executives. Below is more info on what I did in this role. - Managed a full-day training conference for nearly 200 IT pros that increased product usage by 2X. - Built an online event programs focused on demand generation. - Developed original video series for tech marketers to help clients learn best practice and increase engagement. - Guest speaker and on-stage personality at the company's annual conference, SpiceWorld. Show less

  • Marketing Communications Manager

    Apr 2016 - Dec 2018

  • Brand Manager

    Jan 2017 - Nov 2017

  • Marketing Communications Specialist

    Oct 2014 - Apr 2016

  • Marketing Communications Coordinator

    Feb 2012 - Oct 2014
• 

  TWD | MRKTG

  Jan 2019 - now

  Freelance Marketer & Consultant

  Hire me for big-city marketing expertise at neighborhood prices!

• 

  Skaled Consulting

  Jan 2019 - Jun 2019

  Director of Creative Services
• 

  Swivel

  Oct 2019 - Apr 2020

  Sr. Marketing Manager

  (Laid off due to COVID-19)A B2B marketing practitioner at the commercial real estate tech company, I brought my extensive experience in demand generation and content creation to drive brand awareness and customer acquisition.- Managed the business’ marketing operations tech stack, including HubSpot, Triblio, Everstring, and Google Analytics.- Analyzed, measured, and reported website data from Google Analytics (GA) as the company’s only certified GA employee.- Worked with third-party vendors on content creation, digital advertising, and Swivel’s brand image.- Ideated, edited, and proofread company executives’ articles to publish via the organization’s website and news media outlets.- Planned and executed the company’s trade show events to drive leads and awareness. Show less

• 

  Pro-Care Medical Centers

  Sept 2024 - now

  Director of Marketing