Anne Laitinen

Anne Laitinen

location of Anne LaitinenFinland

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  • Timeline

  • About me

    Communications Manager @ Ilmatar

  • Education

    • Markkinointi-instituutti

      2010 - 2011
      Markkinointiviestinnän erikoisammattitutkinto Brand Leadership

      Marketing communications, strategic managementMarketing communications, project managementUnderstanding of the role of customer's business and marketing, profitability of marketing, facts and analysis in marketing, project management of marketing communications, service development, concept development and pricing, communications skills, marketing law

    • Vaasan yliopisto

      1997 - 2002
      Master of Economics Marketing (corporate communications).

      Major: MarketingMinors: Communications, organization&leadership, accounting

    • EAE Business School

      -
      International Business Programme

      Cultural crossings, Global Economy, EU, Spain as target market, Leadership and supervisory skills, Project, Spanish language

  • Experience

    • Wulff Group Plc

      Apr 2003 - Aug 2005

      Production of informative and promotional material, event organization, project work, sales support functions. Communication with investors, analysts and the media (incl. stock exchange releases), organization of the meetings and events, project management, management and communication of stock option plans.

      • Marketing assistant (former KB-tuote Oy)

        Jun 2004 - Aug 2005
      • Investor relations assistant (former Beltton-Group Plc)

        Apr 2003 - May 2004
    • Finn-ID Oy

      Dec 2005 - Jul 2013
      Brand manager

      Brand management and development, brand strategy execution, marketing plans and budgeting, internal and external communications, customer magazine editing, project management, event organization, media relations, visual design.

    • Live-säätiö

      Aug 2013 - Feb 2022

      Communications manager in the group, Communication plans and budgeting, communication strategy creation and execution, internal and external communications, brand management and development, project management, event organization, media relations, social media, digital marketing.Member of extended management group (Management Forum)Member of Communication Workgroup at AMEO (Vocational Special Education Colleges)Key words: marketing, communications, social media, digital marketing, projects Show less Communications manager in vocational school (former Keskuspuiston ammattiopisto), Communication plans and budgeting, communication strategy creation and execution, internal and external communications, brand management and development, project management (incl. web page makeover, social intranet, videos, photo shoots, radio ad, different campaigns), event organization, media relations, social media, digital marketing.Member of extended management group (Management Forum)Member of Communication Workgroup at AMEO (Vocational Special Education Colleges)Key words: marketing, communications, social media, digital marketing, projects Show less

      • Marketing and Communications Manager

        Sept 2020 - Feb 2022
      • Communications Manager

        May 2017 - Aug 2020
      • Communications Manager

        Aug 2013 - Apr 2017
    • PwC Finland

      Jun 2022 - Dec 2023
      Communications Manager

      Supporting and developing PwC Finland's external content marketing planning, processes and production in all lines of businesses, Chief editor of PwC's Uutishuone website: maintenance and supporting content production, Coordination of global research publications, Acting as newsletter delivery manager for all business functions, Maintenance of the annual calendar for external communications, Social media content creation and monitoring, Press releases and media monitoring, Social media and blog trainings for personnel, Supporting businesses in marketing and communication planning, Project management Show less

    • Ilmatar

      Dec 2023 - now
      Communications Manager
  • Licenses & Certifications

    • Some-Expertti

      OsaOppi III ja IV
      Aug 2017
      View certificate certificate
    • Practical AI

      Kajaani University of Applied Sciences (KAMK)
      Jun 2023
      View certificate certificate
    • Comma 14 - Viestinnän johtamisen koulutus

      HY+ Ltd (University of Helsinki Centre for Continuing Education)
      Sept 2020
      View certificate certificate
    • Inbound Certified

      HubSpot Academy
      May 2018
      View certificate certificate
    • Johtamisen ja yritysjohtamisen erikoisammattitutkinto (JET)

      Keski-Uudenmaan koulutuskuntayhtymä Keuda
      Dec 2021
    • Media Monitoring with Explore: Foundations

      Meltwater
      Oct 2023
      View certificate certificate