Abdula Al-Taimur

Experience

• 

  ShopUp

  Jul 2016 - Jan 2017

  Sales Executive

  ShopUp is a platform for the enterprises doing business via online. It serves online pages with advertising support, business consultancies, one stop solution app, delivery, photography etc

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  Doctorkoi Smart

  Jan 2017 - Nov 2017

  Marketing & Sales Executive

  Doctor Koi is a Health Care start up who works developing Customised SIMPLE ERP Solutions for doctors, health care institutions etc

• 

  Nestlé

  Mar 2018 - Dec 2019

  Assigned Geography: Manikganj, DhamraiCore Responsibilities :°Set monthly, quarterly, yearly goal setting aligning with regional Demand Generation strategy °Ensure the Picture of Success in all relevant channels °Develop strong business relationship with distributors, trade and key accounts in territory°Implementing market expansion grid/ Ansoff matrix for Core, Developing & NPD SKUs.°Rural deep dive operations through rural distributorskey Projects :°Assisted with market preparation, pilot market storming, consumer feedback teleporting in Everyday 20gm FCMP launch°Launched new RTM plan of 2019 by restructuring routes Show less

  • Territory Officer

    Aug 2018 - Dec 2019

  • Intern

    Mar 2018 - Aug 2018
• 

  Unilever

  Jan 2020 - now

  Core Responsibilities : °Combine category-channel-regional yearly strategic planning °Internal Data Analysis and Shopper Marketing Insight Analysis°Target designing with collaboration of Demand Planning & Supply Planning Team°Monitoring competition movements and landscapes to influence decision making°Working with Luminaries & Kantar external outputs with collaboration of Consumer Market Insights [CMI] TeamKey Projects :°Project Cairus : A Channel Project for reinventing channel definition °Horlicks Relaunch: Developed Issue Tree for scoping Horlicks business in Bogra Region Show less Locations :i) Sylhet Metro & Gowainghat , Sylhet Region [Mar'22 to Mar'23]ii) Narayanganj & Fatullah , Central South Region [Apr'23 to Apr'24]Core Responsibilities :°Ensuring channel fit portfolio °Devising RTM Planning, Service Frequency Blueprint, Delivery Group Segmentation °Driving distributive trade channel mission - Assortment°Monitoring relevant Share of Display [SOD] & Share of Shelf [SOS] °Building field force capability for range rationalization and effective call to action communication°Improving distributor commercial operation compliance, trade servicing compliance, financial hygiene and statutory compliance°Overseeing Pallydyuth operations for serving white spaceKey Projects : °Nutrition Trigonometry: Unlocked 167% , 250%, 300% target vs achievement in Q3'22 of Glucomax D, Boost & Maltova respectively with 3 distinct initiatives in Sylhet Metro i) Project GlucoMania, ii) Project Maltomaniaii) Power up the Trade with Boost°Sensitive Expert Chemist Program: Ensured 23% YTD growth by rural dentist onboarding for demand generation in Sylhet Metro Rural°Sowing the Seed of Knorr: Unlocked 224% growth of Knorr Brand in Narayanganj by devising & implementing a 4-Step Authentication Plan. Show less Assigned Geography: Madaripur, Shariatpur, Barisal RuralCore Responsibilities :• Drive secondary sales in line with the company’s growth vision • Adherence of to Route to Market (RTM) and Alternative RTM model for the business • Ensure channel growth for the priority categories in priority channels • Distributor Management – through review and business meeting • Develop capability of Distributor’s field force • Ensure smooth market service • Drive market development for the nascent categories • Execution of Trade / Customer marketing action plan in the territory • Relationship management with the key customers • Design & implement projects on efficiency improvement • Drive Innovation in the market place • Drive quality of contribution : distribution improvement & productivity ; and display & merchandising Show less

  • Area Manager

    Jan 2025 - now

  • Regional Customer Strategy & Planning Manager

    May 2024 - Jan 2025

  • Senior Territory Manager

    Apr 2022 - Apr 2024

  • Territory Manager

    Jan 2020 - Mar 2022