Alison Lopez

Alison Lopez

Public Relations Intern

Followers of Alison Lopez538 followers
location of Alison LopezFort Lauderdale, Florida, United States

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  • Timeline

  • About me

    Senior Integrated Media Account Coordinator at ICON International, Inc.

  • Education

    • Doral Performing Arts & Entertainment Academy

      2009 - 2013
      High School
    • Universidad de Sevilla

      2016 - 2016
    • Florida International University School of Journalism and Mass Communication

      2013 - 2017
      Bachelor’s Degree
  • Experience

    • Kreps DeMaria

      Sept 2016 - Dec 2016
      Public Relations Intern

      • Developed original content for website articles and client bios.• Drafted, proofread and edited press releases for company and clients.• Tracked and built media kits in support of specific strategicinitiatives.• Utilized Cision to create materials media contact lists.• Organized and reported on client coverage recaps for areas ofimprovement.• Coordinated weekly client events.• Provided administrative support to the team.• Supported team with client sponsored events. Show less

    • Spanish Ministry of Education, Culture and Sport

      Sept 2017 - Jun 2018
      English Second Language Teacher

      • Planned and implemented English lessons from 1st - 6th grade.• Developed teaching materials in addition to standard curriculum by using interactive online games, videos, conversational activities and role playing exercises in classroom.• Teamed with faculty members by preparing weekly presentations Edited writing material, i.e. scripts, talking points, quarterly presentations.• Evaluated student progress to offer recommendations for further development.• Sponsored numerous student activities and presentationsContracted directly by the Ministry of Education in Murcia, Spain. Show less

    • Zimmerman Advertising

      Jul 2018 - Apr 2020

      • Assisted in planning, negotiating, implementing, maintaining, and reporting the day-to-day media buying process.• Tracked, analyzed and interpreted weekly reports and quarterly posts.• Responsible for monthly TV and radio broadcast reconciliations.• Managed weekly discrepancies, researched competitive intel, and monitored under delivery for campaigns as needed.• Maintained focus and organization to regularly complete tasks with precision, timeliness and flexibility to accommodate fluctuating assignments and client deadlines• Developed professional relationships with media planners and vendors.Clients: Lumber Liquidators, Papa John's, Michaels Arts and Crafts, Grand Home Furnishings, La-Z-Boy, Midas, Essilor, AutoNation, Five Below, City Furniture, Steak ‘N Shake, Party City Show less

      • Junior Integrated Media Buyer

        Oct 2019 - Apr 2020
      • Integrated Media Buying Coordinator

        Jul 2018 - Oct 2019
    • ICON International, Inc.

      Sept 2020 - now
      • Senior Integrated Media Coordinator

        Sept 2023 - now
      • Integrated Media Account Coordinator

        May 2021 - now
      • Junior Broadcast Media Buyer

        Sept 2020 - May 2021
  • Licenses & Certifications

    • Marketing Accounting and Financial Analysis Certification

      Florida International University