Alison Lopez

Experience

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  Kreps DeMaria

  Sept 2016 - Dec 2016

  Public Relations Intern

  • Developed original content for website articles and client bios.• Drafted, proofread and edited press releases for company and clients.• Tracked and built media kits in support of specific strategicinitiatives.• Utilized Cision to create materials media contact lists.• Organized and reported on client coverage recaps for areas ofimprovement.• Coordinated weekly client events.• Provided administrative support to the team.• Supported team with client sponsored events. Show less

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  Spanish Ministry of Education, Culture and Sport

  Sept 2017 - Jun 2018

  English Second Language Teacher

  • Planned and implemented English lessons from 1st - 6th grade.• Developed teaching materials in addition to standard curriculum by using interactive online games, videos, conversational activities and role playing exercises in classroom.• Teamed with faculty members by preparing weekly presentations Edited writing material, i.e. scripts, talking points, quarterly presentations.• Evaluated student progress to offer recommendations for further development.• Sponsored numerous student activities and presentationsContracted directly by the Ministry of Education in Murcia, Spain. Show less

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  Zimmerman Advertising

  Jul 2018 - Apr 2020

  • Assisted in planning, negotiating, implementing, maintaining, and reporting the day-to-day media buying process.• Tracked, analyzed and interpreted weekly reports and quarterly posts.• Responsible for monthly TV and radio broadcast reconciliations.• Managed weekly discrepancies, researched competitive intel, and monitored under delivery for campaigns as needed.• Maintained focus and organization to regularly complete tasks with precision, timeliness and flexibility to accommodate fluctuating assignments and client deadlines• Developed professional relationships with media planners and vendors.Clients: Lumber Liquidators, Papa John's, Michaels Arts and Crafts, Grand Home Furnishings, La-Z-Boy, Midas, Essilor, AutoNation, Five Below, City Furniture, Steak ‘N Shake, Party City Show less

  • Junior Integrated Media Buyer

    Oct 2019 - Apr 2020

  • Integrated Media Buying Coordinator

    Jul 2018 - Oct 2019
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  ICON International, Inc.

  Sept 2020 - now

  • Senior Integrated Media Coordinator

    Sept 2023 - now

  • Integrated Media Account Coordinator

    May 2021 - now

  • Junior Broadcast Media Buyer

    Sept 2020 - May 2021