Experience

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  Bmw group

  Feb 2011 - Dec 2013

  Spezialist kundenbetreuung

  - Project leader lead generation for the BMW i models in Germany- Project management CRM for BMW running activities- Project management online lead generation- Cooperation management with the goal of lead generation- Development of segment-specific scores with data analysts to better utilize own addresses and 3rd party addresses

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  Marc o'polo international gmbh

  Jan 2014 - Jan 2017

  Loyalty program manager

  - Project leader marketing for the launch and further development of the cross-channel loyalty program: MARC O'POLO for Members- Development of customer dialogue strategies: development of acquisition contact channels, welcome phases, status mailings, sales campaigns, reactivation campaigns, landing pages, etc.- Analysis and reporting of the projects in cooperation with data analysts- Optimization of existing CRM software solutions with the IT - Employee coaching and professional leadership Show less

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  Wunderman

  Feb 2017 - Apr 2019

  Senior strategic planner

  - Derivation of consumer insights based on the analysis of primary and secondary data- Customer journey & experience mapping: e.g. identifying and optimizing communication and sales potentials- Preparation and implementation of customer workshops, e.g. for the development of value propositions, business models & measurement frameworks- Development & presentation of communication strategies- Continuous analysis and optimization of ongoing projects- Worked on pitches for loyalty & engagement programs, digital marketing, social media and content strategies in the IT, hospitality, telecommunications, retail, healthcare & financial services industries. Show less

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  Wunderman thompson germany

  May 2019 - Jul 2020

  Strategy director
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  Db fernverkehr ag

  Aug 2020 - now

  • Senior Manager AI Strategy & Communication

    Oct 2022 - now

  • Senior Manager Internal Communications

    Aug 2020 - Sept 2022