Asraful Islam

Experience

• 

  Syngenta India Limited

  Apr 2003 - Jan 2015

  Determined market worth of the product by performing product/crop development and validation i.e. rigorous feedback from the farmers to ensure precision & accuracy, specific evidences for the product & so onSpearheaded marketing activities to ensure demand generation and new product developmentChalked out schemes for strategic products at the distributor and the retailer levelLiaised with government departments & other key stakeholders & conducted marketing activities such as camps, farmer’s meets for enhancing brand visibility/ coverage & reachQuantifying Cucurbits demand across regional market and accurately estimate market share and revenues projectionsManaging marketing portfolio for a variety of crops, including various forms of Cucurbits, Fresh Corn and more Show less Developed, reviewed and reported on the business development division’s strategy, ensuring the strategic objectives were well understood and executed by the teamIdentified and evaluated new growth sectors, including national business expansion; interacted with strategic investors & stakeholders for fundingFormulated, developed and implemented yearly business strategies to ensure attainment of revenue goals and profitable sell-throughDeveloped farmers’ organization & their infrastructure, logistics, management of extension services and a technical input program to support planned procurement from farm institutions; guided & educated farmers through trainings Show less Performed analysis & kept updated on the recent techniques and the new products being launched by the competitor & interpreted methods to inhibit competitor brand in the marketSettled strategic and operational sales plans which resulted in substantial increase in overall sales year-by-yearPlanned & delivered trainings for Sales Team (TMs and MDOs), Traders & so on & performed in global as well as local interfaces and partnered among various stakeholdersFormulated strategies for reaching out to unexplored markets for business expansion; undertook review of technical contents of marketing inputs; communicating with buyers and arranging for increased sales for farmersAssessing production and monitoring fluctuating prices, crop managers choose which crops to grow and if the produce should be stored or soldEstablishing output goals, monitoring production and using the futures markets to hedge financial risks Show less

  • Crop Marketing Manager- Veg,South Asia

    Jun 2011 - Jan 2015

  • Marketing Lead - North and East India

    Apr 2010 - May 2011

  • Regional Sales Manager

    Apr 2003 - Mar 2010
• 

  Advanta Seeds

  May 2019 - now

  Zonal Sales Manager

  Formed & aligned campaign strategies for veg. crop with ICS strategy & asset focusTracked & reviewed strategic plans on A&P allocation in the region by setting tracking mechanism for utilization & course correctionsCreated prototypes of new products/ crops for launching and interpreting patterns to identify opportunities of particular product in the agricultural field