
Margaret Mincer
Student Researcher and Research Analysist

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About me
Mom | Marketing Professional
Education

East Carolina University
2013 - 2017Bachelor of Science (B.S.) Public Health Education and PromotionActivities and Societies: I am a member of the National Health Education Honor Society, Eta Sigma Gamma. I am involved in campus organizations as well, such as WorldWise Global Student Organization, Preconception Educating Pirate (Vice-President), and currently conducting research for the Pitt County Coalition of Substance Abuse (PCCSA).
Experience

Pitt County Coalition on Substance Abuse
Feb 2017 - Apr 2017Student Researcher and Research AnalysistDuring my time at PCCSA, I conducted research on the accessibility of alcohol to minors. Along with research, I assisted with hosting an educational presentation for local civilians in Farmville, NC with another research student. During research, I collaborated with a group of other researchers on the results and consulted on interventions we can perform to prevent future sale to minors. As a result of this study, I will organized and distributed alcohol prevention information packets to all businesses that were included in the research. Show less

PORT & MHAEC
May 2017 - Aug 2017InternThis past summer, from May 2017 to July 2017, I interned with PORT and Mental Health America of Eastern Carolina. My focus was to learn more about mental health and substance abuse recovery procedures, as well as centralized scheduling for detox, creating low-health literacy tools, and implementation of a resource program. I assessed and implemented a Community Resource Fair that targets the topics of mental health and substance abuse. Using my networking skills, I was able to gather 15+ community resources and organizations that cater to the needs of individuals who suffer from substance abuse and mental illness. The event was held on July 17th, from 1PM-4PM at Crossroads Community Center. Centralized scheduling for PORT detox is a key factor to recovery for many individuals around the community. I served as supplemental staffing support that input and analyzed data for quality outcomes for each patient. I maintained all vacant beds and filled them through the centralized scheduling spreadsheets. I also assisted in developing low-health literacy tools for the outpatient clinics for PORT. Show less

Mental Health America of Eastern Carolina
Aug 2017 - Dec 2017Event CoordinatorThrough this position, I negotiate contracts with service providers and suppliers, such as hotels, convention centers, and speakers. I also monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise. Our Jewels and Ghouls event and Ugly Sweater Jingle Bell Bash event are our two major fundraising events where I am in the process of marketing for sponsorships and donations for our silent auction. I also coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, specials needs requirements, printing, and event security. To build lasting relationships, I market this event by personalizing each potential business and negotiate sponsorship contracts. I meet with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets, and to review administrative procedures and event progress.Actions I take to maintain logistics and financial stability is by planning and developing programs, agendas, budgets, and services according to organization requirements. I also maintain records of events, including financial details, and conduct post-event evaluations to determine how future events could be improved. Show less

Stork Orthodontics
Jan 2018 - Oct 2020Orthodontic Assistant and Marketing Coordinator• Created and executed marketing campaigns, collaborate with marketing vendors, and continued education through seminars, workshops, and research• Maintained the daily schedule to ensure workflow efficiency and patient flow• Established a trusting rapport with patients in order to ensure a positive dental experience• Maintained a sterile and clean work environment through sterilization to ensure the safety of our patients and employees

Clement Chiropractic
Oct 2020 - Mar 2021Marketing Director• Conducted research to analyze and implement successful marketing campaigns and maintain all marketing databases• Ensured all marketing efforts serve to achieve immediate and long-term business goals and values• Networked with local businesses and educate the community on the importance of chiropractic care• Maintained a balanced marketing budget and plan for future campaigns• Developed content that produces a call to action and measurable results • Analyzed campaign data through Google Analytics/AdWord, and Ads Manager (Facebook) Show less

TEGNA Marketing Solutions
Oct 2020 - Dec 2021Account Executive- Increased personal budget due to successful sales history- Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.- Develop advertising solutions for new customers that deliver results to their consumers.- Upsell current customers by providing proof of performance and utilizing our attribution reporting. - Work target accounts in the pipeline at all times. - Source extra accounts (prospects) in the pipeline at all times. - Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.- Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.- Able to demonstrate product knowledge and value to their customers.- Able to explain the benefits of Digital (OTT, Targeted Display) and its integration with TV, in tandem with digital personnel.- Effectively negotiate with customers to meet a winning return on investment.-Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.- Create and deliver formal written and verbal presentations to clients.- Use CRM to manage day to day activity, build a pipeline and ensure execution.- Use CRM tool for projections, weekly.- Utilize WideOrbit and SalesForce for all customer orders, traffic and additional needs. Show less

Keller Williams Realty, Inc.
Feb 2021 - Jul 2023Licensed Real Estate Agent
Data Axle
Jan 2022 - now• Maintain client relationships and use a consultative sales technique to offer expansive solutions• Utilize CRM to manage activity and provide a KPI for monthly revenue goals• Achieved MVP for my first full month of sales, as well as maintain a top performer status on the sales team• Create an effective workflow by utilizing internal teams (MIT, Customer Success)• Attend corporate wide meetings and trainings to better my sales approach• Leverage previous sales expertise to offer advice, techniques, and key points to the sales team Show less
Marketing Account Executive
Mar 2024 - nowAccount Strategist
Jan 2022 - Mar 2024
Licenses & Certifications
- View certificate

Digital Services Certification
Data AxleJul 2024
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