Beatriz Avila

Experience

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  Grupo Bandeirantes de Comunicação

  Aug 2012 - Apr 2013

  Journalism Intern

  Content and video production for: www.band.uol.com.br

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  Universidade Federal de São Paulo

  Apr 2014 - Sept 2014

  Journalism Intern

  Write articles for "Entrementes" journal

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  Secretaria Municipal de Direitos Humanos e Cidadania - Coordenação da Juventude

  Oct 2014 - Jul 2015

  Social Media Intern

  Management of social media accounts

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  Amcham Brazil (American Chamber of Commerce)

  May 2016 - Mar 2019

  - Press releases development (content creation and followup) about Amcham events and researches in São Paulo; - Support to six Amcham regional offices regarding events: release preparation, press release and follow-up; - Coverage of events organized by the American Chamber of Commerce in text and video for the website: http://www.amcham.com.br/ - Conducting guidelines, interviews and texts for the blog ECOando (that aims at business sustainability and is hosted at Estadão): http://www.economia.estadao.com.br/blogs/ecoando/ (tool used: Wordpress) - Team member of communication development strategies and campaigns on Amcham's social networks (Facebook, Instagram, Twitter, LinkedIn); Content production for business e-books. Show less

  • Mid-level Content and Communication Analyst

    May 2018 - Mar 2019

  • Jr. Content and Communication Analyst

    Aug 2017 - Apr 2018

  • Communication intern

    May 2016 - Jul 2017
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  TODXS

  Feb 2018 - Apr 2019

  Content Analyst

  TODXS is the first non-profit Brazilian social startup that promotes LGBTI+ inclusion through data collection, processing and translation into initiatives aimed at three pillars: Society, Government and Business. - Creation, content management and text production for the organization's blog, using SEO: https://medium.com/todxs - Releases and content generation about TODXS projects to institutional channels- Development of strategies to increase organic traffic on the blog - Management of the TODXS LinkedIn: posts and interactions with the public - Support on other social media strategies Show less

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  PlataformaVerde

  Mar 2019 - Jan 2020

  Marketing Coordinator

  PlataformaVerde is a B2B startup of blockchain software for waste management and environmental compliance.- Strategy, planning and content construction for social networks (Facebook, Instagram, LinkedIn, Twitter and Youtube);- Strategy and paid media operations through Google Adwords, LinkedIn Ads and Facebook Ads- KPIs monitoring and presentation of results to the leadership;- Script writing, capturing and editing content videos for Youtube and IGTV;- Responsible for redesigning the website content and creating the company's blog, applying SEO techniques;- Development of lead capture strategies via forms (Mailchimp)- Lead nutrition via email marketing;- Application in public and private notices;- Support in the organization and communication in external events (lectures, forum);- Support in internal communication. Show less

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  Amcham-Brasil

  Jan 2020 - Sept 2021

  Inbound Marketing Coordinator

  Amcham (American Chamber of Commerce) Brazil is the country's largest chamber of commerce. Our goal is to promote bilateral trade, inform about market strategies and trends and connect business, government and society. - Responsible for the Inbound Marketing strategy, acquisition and lead nurturing through marketing automation;- Content calendar management (blog and e-books, templates and case studies); - Landing Pages and web forms development to capture leads through RD Station (large marketing software)- Institutional channels content management (website and blog), using SEO strategies to optimize organic ranking - Responsible for content marketing strategy on different aspects of the corporate universe, such as international trade, innovation, management, business and competitiveness; - Monitoring content metrics with Google Analytics and Google Search Console; - Development of paid campaigns via Google Adwords;- Strategic support to the CRM, Creative, Digital Marketing and Performance team; - Support the operation of national and regional press office. Show less

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  Grupo Alura

  Nov 2021 - Dec 2022

  Digital Marketing Coordinator

  ResponsibilitiesDeveloped acquisition and retention strategies for a higher education business unitCreated a unique visual identity, distinctive voice, and effective positioning to strengthen the brandCreated the brand's digital presence strategy, including a website, social media, and email marketing strategyCreated a content strategy focused on SEO to maximize ranking on key industry keywordsPlanned paid channel campaigns with creative copy that explored key selling points Show less

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  Alura Para Empresas

  Dec 2022 - Jun 2024

  Product Marketing Coordinator

  Alura para Empresas is a set of solutions from Alura, the largest online technology education school in Brazil. Through our course and learning management platform, we impact the lives of thousands of students in over 5,000 companies.ResponsibilitiesDevelop the brand and product positioning strategy, ensuring clarity in the value proposition and translating the customer's main pains and demands.Design and Go to Market strategies for products and features, using different channels and messages.Create a customer communication strategy, with a focus on retention and engagement.Create commercial materials for the team and for customers, such as sales presentations, brochures, playbooks, with a focus on message consistency.Create the website strategy, focusing on content for conversion.Research and monitoring of competitors to generate insights and internal reports.Organize, plan, and participate in market events.Develop community strategies, with a focus on relationships and engagement with customers.Support and build projects in conjunction with the sales, CS, CX, SE, and product departments. Show less

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  Doctoralia Brasil

  Aug 2024 - now

  Inbound Marketing Coordinator

  Docplanner develops a world-leading online practice management software for the healthcare sector in the SaaS model. We help 130,000 doctors and clinics digitize their practices and deliver an exceptional patient experience in over 13 countries.Lead the execution of the Marketing Strategy focused on customer acquisition, using the global strategy as a starting point and adapting it as needed for the Brazilian market;Lead the local team of Marketing Specialists and Content Specialists;Execute marketing projects, leading the team of Content and Marketing Specialists, as well as collaborating with other marketing team members in Brazil;Oversee all campaigns and programs, choosing the best channels and tactics to build the network of prospects and customers;Develop, execute, and optimize the email marketing/WhatsApp strategy focused on audience development with the ultimate goal of customer acquisition;Strategy, execution, and optimization of automation flows via Hubspot. Show less