Sukriti Banerjee

Experience

• 

  NDTV

  Jan 2014 - Jan 2015

  Trainee
• 

  NDTV

  Sept 2015 - Nov 2016

  Production Assistant & Anchor

  - Started out as a Assistant producers for shows on NDTV Prime such as How To and Byte Me. Eventually started anchoring Byte Me.- Also have worked on live broadcasts, and NDTV's live event shows such as Indian of The Year, Gadget Guru Awards And NDTV Unicorn Awards.

• 

  The Glitch

  Dec 2016 - Mar 2018

  Associate Producer

  - Focused on branded content on digital media- Huge exposure to beauty brands like Lakme, TIGI Bed Head among others such as Whisper, Abbott, Discovery Kids.

• 

  Supari Studios

  Mar 2018 - Sept 2018

  Associate Producer

  Produced music videos, mini-documentaries + digital content for Supari Studios for Red Bull

• 

  Leo Burnett

  Sept 2019 - Aug 2021

  Copywriter

  - Part of mainline and digital team, creatively led many inter-agency pitches, TVCs and brand films- Handled accounts of brands like Fortis, Iodex, Valvoline, Maaza, SBI Card, among others.- Won the Popeyes India pitch

• 

  Dentsu Impact Pvt. Ltd.

  Sept 2021 - Jan 2022

  Senior Copywriter

  - Worked in the integrated team across Digital and ATL- Tackled campaigns for multiple brands under Tata Tea

• 

  Ogilvy

  Feb 2022 - Jun 2022

  Creative Supervisor

  - Responsible for the digital launch of Thums Up Charged- Responsible for Coca-Cola's social content

• 

  Tinder

  Jul 2022 - now

  Content Lead

  - Shaped content strategy across all touchpoints (product, social, marketing, CRM, web, media)- Managing content planning, execution, budgets with 3 creative agencies