Talk to sales Try for Free
Leo Cheng

Leo Cheng

Followers of Leo Cheng1000 followers
location of Leo ChengHo Chi Minh City, Vietnam

Connect with Leo Cheng to Send Message

Connect

Connect with Leo Cheng to Send Message

Connect

  • Timeline

  • About me

    Marketing Director | Digital Marketing Consultant

  • Education

    • International Trade Institute, TAITRA

      2013 - 2015
      MBA 2-year program on International Business Administrative and English

      Activities and Societies: HBR Case Studies, International Study Club, ITI Alumni Association ● Obtained fluent English skills (TOEIC 940) in an all-English environment for telephoning (36 hours), exhibitions (48 hours), presentations (48 hours), report writing (48 hours), meetings (48 hours), negotiations (48 hours), and business correspondence (216 hours)● Established international business knowledge through Harvard Business School and domestic case studies conducted by senior mangers from companies such as P&G, IBM and Lexmark● Cultivated cultural differences by daily… Show more ● Obtained fluent English skills (TOEIC 940) in an all-English environment for telephoning (36 hours), exhibitions (48 hours), presentations (48 hours), report writing (48 hours), meetings (48 hours), negotiations (48 hours), and business correspondence (216 hours)● Established international business knowledge through Harvard Business School and domestic case studies conducted by senior mangers from companies such as P&G, IBM and Lexmark● Cultivated cultural differences by daily interaction with foreign teachers from USA, South Africa, Australia, England, and Canada● Initiated 2 6-hour workshops which are Harvard Business Cases Study and Excel business analysis Show less

    • CodeAcademy

      -

    • Yuan-Ze University

      2008 - 2011
      Bachelor of Business Administration (BBA) International Business

      Activities and Societies: Cross Culture Study Club, ATCC, Seminar on International Trade and Economy Class Representative, YZU International Business Division, 01/2010 – 06/2010 ● Elected as class representative to represent the International Business Division in planning and coordinating graduation ceremony.Team Member, ATCC● Collaborated in a project with a team of 4 Business students and 1 Design student in 1 month to compete with 100 teams in ATONA Case Competition (Chunghwa Telecom).

  • Experience

    • Nan Shan Life Insurance Co., Ltd

      Aug 2010 - Dec 2011

      • Sales Supervisor

        Jun 2011 - Dec 2011

      • Sale Represntative

        Aug 2010 - Jun 2011

    • The Republic of China Army

      Dec 2011 - Nov 2012
      Corporal

    • ASUS

      May 2015 - Nov 2017
      Country Product Manager

    • Saigon Link Journey

      Jan 2018 - Jan 2020
      Founder & Head of Marketing

    • TutorDuck Vietnam

      Oct 2019 - May 2020
      Marketing Manger

    • PeraPera

      May 2020 - Apr 2021
      Digital Marketing Manager

    • Digital Leo Studio

      May 2021 - now
      Digital Marketing Consultant

      Digital Leo excels in media strategizing, encompassing SEO and paid advertising, to optimize conversions and achieve business goals.Highlights:Premium Home Cleaning Brand:- SEO & content strategies led to a 107% surge in organic traffic in three months.- Landing page revamps doubled conversion rates.- Ad campaigns across Google, FB, Shopee, Dcard enhanced sales by 78%.Furniture Retail Chain:- SEO strategies elevated organic traffic by 81% in half a year.- Local SEO tactics resulted in top-5 rankings for furniture-related searches and a 100%+ boost in map discovery traffic.- Produced a Podcast, adding 2.2K Line contacts.Probiotics Start-up:- Specializing in heavy metal eliminating probiotics, SEO strategies increased organic traffic by 154% in three months.Construction Managment:- SEO efforts from August 2021 generated 200K+ organic traffic, with 200 inquiries and 10+ contracts.Food OEM:- SEO from March 2022 attracted 10K+ organic visitors, yielding 166+ leads, 400+ Line OA contacts, 20+ OEM deals, and 40+ equipment rentals.Hospitality:- Amidst Covid-19, shifted to short-term stays. SEO tactics secured 1,450+ leads since 2021.- Implemented keyword ads for rapid ranking.Household Disinfectants:- SEO positioned key terms on the search's first page, tripling organic traffic in three months.- Leveraged the 5A marketing framework and various ads, expanding brand visibility.- Aided in generating 5M TWD in sales from a 230K TWD ad budget, reflecting an 11.4 ROAS. Show less

    • ORYZ Saigon

      Aug 2023 - now
      Co-Founder & Marketing Director

    • Me In Group

      Nov 2023 - now
      Chief Marketing Officer

    • À Kàfe

      Jul 2024 - Dec 2024
      Co-Founder & Head of Marketing

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Leo Cheng
      ITI Model United Nation Mock Conference 2014, Best Delegate Chair of Tsing Hua International Community & International Trade Institute Dec 2014
    • Awarded to Leo Cheng
      Dean's List of Term 3 International Trade Institute Jun 2014
    • Awarded to Leo Cheng
      English Presentation Contest 2014, 3rd Place Dean of International Trade Institute Mar 2014
    • Awarded to Leo Cheng
      Study Clubs Contest, Honorable Mention President of Yuan-Ze University Jan 2010

  • Volunteer Experience

    • Voluntary Intern

      Issued by AIESEC on Jul 2009
      AIESECAssociated with Leo Cheng