Nelly Edwards

Experience

• 

  Tsol

  Oct 2011 - Aug 2012

  Sales

  - First contact with the potential clients.- Translation of catalogs and corporate documents English / Spanish- CRM Management

• 

  Pinauto Sholt

  Sept 2012 - Jan 2013

  Graphic Designer

  - In charge of the Label and packaging design of the products.Project Leader.Also redesign the Corporate Catalog of the products.

• 

  Selkie Mobile Solutions

  Feb 2013 - Sept 2013

  Digital Marketing Manager

  - Design and development of digital campaigns.- Generate content for web pages of departamental stores.- Redesign of the corporate website, updating graphics and data.- Design and creation of the online store.For an electronic event, I was in charge of the Stand design, also designing the flyers and shirts.

• 

  Sony Electronics

  Jun 2014 - Sept 2016

  Design Project Manager

  In charge of briefing and design specifications to the agency that builds the displays. Supervised and led the complete design process of the display from idea to render, and then coordinated times for production, supervising with detail each step; and finally the allocation of the display in stores along the country.In stores, I implemented Visual Merchandising for strategic positioning of display to optimize customer experience.- Supervised Sony's image in the point of sale to assure that the product is displayed with a favorable placement.- Negotiated the best space for the display and product in the point of sale with the Store manager to increase sales.- Redesigned display based in a monthly functionality evaluation.- Strong communication relationship with Marketing, Sales and Dealers/Retailers.In the Playstation Category – I supervised the process of the graphics update of the stores in Mexico.Renovate category walls and pallets Show less

• 

  Sud777

  Feb 2018 - Oct 2019

  Project Manager

  Planning the agenda for activities to keep and boost the public image of the restaurant, so it is consistently one of the best in the country and in the world. In that year, Sud ascended in the world ranking, from place 64 to 58 based in the "The World's 50 best Restaurant List by S. Pellegrino".Led the work of the advertising agency, in order to align the image with what we want to project, to attract more customers.Coordinate the creation of visual impact strategies, and drove the look & feel of the Image of the restaurant, web page and publications.In charge of Event planning process.- Meeting with customers to understand their needs.- Design options and quotation.- Plan logistics with all the company areas.- Payment and billing. Show less

• 

  Freelance, self-employed

  Jan 2020 - now

  Design Consultant