Jay Hook, MPA, CPM, CISSP, CASP

Experience

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  Reni Publishing

  Sept 2002 - Jan 2007

  Director of Information Technology

  Provided direction in online marketing and digital design to local and national clients such as Staples, Detroit Tigers, U.S. Small Business Administration, Hillsborough County, Florida, and Florida Department of Transportation, as well as various local businesses. Focused on maximizing ROI through SEO, social media, and affiliate marketing.Managed audience development, budget and project management, business continuity planning, security auditing, technical support, training, and network administration. Show less

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  The Nissen Group

  Jan 2007 - Dec 2018

  Director of Technology and Digital Services

  Developed strategic marketing plans & objectives for clients and monitored efforts to ensure adherence to timelines & budgets. Cultivated long-term relationships with clients at the most senior levels. Educated clients about the unique opportunities & challenges of their operating markets. Designed over 150 websites and marketing campaigns with a team of graphic designers and account managers. Fluent in full-stack web development, interactive design, e-commerce, search engine optimization, and content management systems. Experienced with marketing campaign lifecycles from conception to final delivery. Show less

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  Uniguest

  Dec 2018 - Feb 2020

  Technical Content Coordinator

  Responsible for the technical scope development and project management of new client accounts. Duties included hardware and software installation, network planning, creative content development, and post-installation support of digital display systems for the global hospitality industry.Assumed responsibilities of the Content Coordinator position in my third week of employment in order to cover a shortage in that department, while maintaining my original position as an IT Project Manager. Reduced man-hours of the design team by over 45% in my first 6 months of employment by implementing standard project management processes and coaching graphic designers in those techniques. Show less

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  Florida Department of Agriculture and Consumer Services

  May 2020 - now

  Serve as a consultant to the Director of the Division of Fruit & Vegetables and other division leadership in the planning of major systems. Provide recommendations to division leadership on data management, process automation, and information systems needs. Advise and implement advancements in technology and upgrades to processes to meet the continuing needs of the division and management objectives. Responsible for the Florida Agricultural Statistics Service, Fiscal, FSMA Food Safety, Citrus Bond & License, Data Entry, and Technical Services sections. Show less Designed billing data system for Florida's USDA Peanut Marketing Order with an average annual revenue of $3 million. Portfolio consists of over 20,000 individual loads totaling over 217,000 tons of peanuts over a 3-month period. Automation was used to disseminate the data from each individual certificate, which reduced man hours by 80%. This allowed our staff to move into an auditing role as opposed to a data-entry role, and reduced the need for additional staff to manage the billing area of the program.Developed data process for the FDA FSMA Produce Safety program in Florida. Migrated over 40,000 statewide farm records from existing SQL-based WinWam inspection software to Quick Base low-code development software in first 30 days. Strategy included data import and filtering, reporting, and audit controls for inspection billing. Worked with data entry and inspection team to design the system, develop Statement of Procedures (SOPs), and provide dynamic dashboards for management decisions. Show less

  • Chief, Operations and Compliance

    Jun 2022 - now

  • Assistant Chief, Operations and Compliance

    Jan 2022 - Jun 2022

  • Division Information Officer (Systems Project Analyst)

    May 2020 - Jan 2022