Heather Craig

Experience

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  Freelance

  Jan 2004 - Jan 2022

  Communications Consultant and Freelance Writer/Editor

  • Guided organizational rebrands, internal communications, and messaging• Wrote/Edited website copy; blogs; curriculum; idea, philosophy, and training manuals; magazine articles; and book contributions.

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  Group Publishing

  Jan 2005 - Sept 2006

  Editor

  Recruited writers and worked with copy editors, designers, suppliers, and marketers to create, write and edit resources and curriculum, following the entire publishing process.

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  Covenant Presbyterian Church, Austin TX

  Oct 2006 - Oct 2009

  Associate Director of Youth Ministry

  I managed a team of full-time interns, an administrative assistant, an associate, and 50-75 volunteers, depending on the season. I also oversaw special events, weekly programs, and domestic and international trips; mentored adolescents; taught weekly; and developed a training curriculum for leaders and programs for students.• Maintained compliance with annual, project, trip, and event budgets.• Assisted parents on the difficult journey of parenting adolescents.

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  Christ Church of Atlanta

  Jan 2010 - Feb 2014

  Director of Youth Ministry

  I developed the curriculum and recruited leaders for a high school and middle school mentoring program, weekly gatherings, and special events. I also created social media channels and communications and planned national conferences.

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  FaithBridge Foster Care

  Aug 2014 - Apr 2016

  Communications Specialist

  • Created marketing campaigns for a nonprofit organization. • Launched, wrote, and edited a blog (managing freelancers), registered trademarks, managed internal communications, did product marketing, and organized events.• Overhauled the organization’s three websites within the first 120 days, learning new web design software.• Redeveloped five training manuals for specific audiences, including graphics and participant and presenter versions.• Authored and designed marketing materials, including printed and digital assets, banners, emails, and invitations. Show less

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  Grace Covenant Church Austin

  May 2016 - Jun 2020

  Director of Communications

  • Led the communications team and orchestrated all communication strategies for a nonprofit with 5K+ participants, coordinating events (communications and registration).• Managed a website redesign and departmental rebrands.• Created content for fundraising initiatives, print and digital marketing materials, curriculum, and weekly programs; oversaw organization-wide communications calendar and branding• Set and adhered to the annual communications budget and managed a print production machine and printer contracts.• Promoted events to 10+ audiences with multiple personas while writing and executing email campaigns.• Managed comms for a database migration requiring participants to install and engage with an app.• Led the team that flipped the in-person organization online at the start of the pandemic (<48 hours). Show less

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  Canopy

  Jun 2020 - Nov 2021

  • Crafted eight customer personas to develop communications for a B2C tech startup (parental control app), created messaging for media, agencies, influencers, and product testers, and did product marketing.• Created a brand guide, including logo usage, tagline, mission statement, messaging, keywords and phrases, style, voice and tone, audience, fonts, letterhead, business cards, colors, email signatures, photos, and media guide.• Ranked 25% of keywords on page one of Google, driving 33% of organic traffic within six months of launching a blog.• Launched social media channels, developed content, produced two monthly e-newsletters (16K+ recipients), and published a 32-page e-book in six weeks.• Added 7K+ customers in 10 months with a team of six. Show less

  • Content Director

    Jun 2021 - Nov 2021

  • Content Manager

    Jun 2020 - Jun 2021
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  Woom bikes USA

  Jan 2022 - Dec 2022

  Manager of Content Marketing

  • Functioned as the full-time content marketing manager responsible for shaping the brand story while covering full-time senior copywriter and editor responsibilities (edited and coached all in-house and freelance writers). • Increased content production by approximately 8x within the first six weeks.• Planned and implemented sales and campaigns, product launches, and product marketing strategies.• Launched strategic processes and collaboration with Influencer Marketing, Events, Public Relations, Voice of the Customer, Customer Experience, and Employee Experience to magnify the brand story.• Established customer data-driven personas to use for targeted content, creting the outline and foundations of a brand guide.• Developed an organic content strategy, introducing SEO and shaping an intentional customer journey.• Created the foundation and outline for a brand and style guide.• Crafted US and global messaging for corporate branding, product launches, and sales campaigns. Show less

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  Compassion International

  Apr 2023 - May 2024

  Global Experience Design: Communications

  • Provided strategy and tactics to generate B2C, B2B, and B2B2C leads and nurture them to partnership for a nonprofit with 14 global offices serving 8000+ communities in 29 countries. • Led communications strategy and content creation for a B2B event kit, resulting in a 254% higher customer engagement than expected during the testing phase.• Developed content for key events and new product launches (product marketing), driving donor and partner engagement.• Worked on an internal disaster relief website to share information among 14 global partner offices.• Communicated how global child development programs and development relief functions through the lens of sensitive messaging in a manner that led to engagement and action (product marketing). Show less

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  Dynapt

  Jun 2024 - Feb 2025

  Marketing Director (temporary contract role)

  ***FRACTIONAL/PART-TIME***• Creating foundational marketing assets and strategy for an AI-tech solutions startup with strong • Microsoft Marketplace and AWS partnerships, leveraging AI tools daily to work smarter and faster.• Spearheading the marketing strategy and foundational assets for an AI-focused tech services startup with partnerships in Microsoft Marketplace and AWS.• Launch targeted campaigns and collaborate with sales at industry conferences.

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  Brand Revolution

  Mar 2025 - now

  Copy Director

  Makes Words Dance