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Scott Ferguson

Scott Ferguson

Followers of Scott Ferguson108 followers
location of Scott FergusonLinlithgow, Scotland, United Kingdom

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  • Timeline

  • About me

    Website, Data and Reporting Leader | Data Analytics Expert | Driving Insights into Action

  • Education

    • University of Stirling

      -
      Bachelor of Arts - BA Business Studies and Marketing 1

  • Experience

    • Edinburgh Napier University

      Mar 2022 - now

      - Spearheaded the migration to Google Analytics 4 (GA4), ensuring accurate tracking across all digital assets. - Designed a predictive model for Undergraduate and Postgraduate course applications using historical website and enrolment data. - Developed tailored dashboards for Schools and Research Centres using Looker Studio, reducing reporting time by 70% while enabling self-service analytics. - Collaborated on the department wide measurement plan and KPI development. - Created a Google Tag Manager / GA4 training programme to up skill newer members of the team. Show less

      • Website, Data & Insights executive

        Mar 2022 - now

      • Website, Data and Insights Executive

        Mar 2022 - now

  • Licenses & Certifications