Andreia Marques

Experience

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  Moshi Moshi Design

  Jan 2011 - Jan 2014

  Graphic Designer

  - I was actively involved with design tasks from conception to completion, learned about design methodologies and design thinking processes, participated and produced preliminary versions of concepts processing feedback to improve them. - Responsible for creating templates, testing prototypes, and maintaining and organising visual archives and portfolio. Here, I learned how to materialise inspiration, to think outside of the box and most importantly, to question. - I also had the opportunity to create and nourish solid customer relationships in several fields: Engineering, Art, Science, Hospitality and Food. Show less

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  Gen Design Studio

  Apr 2015 - May 2018

  Graphic Designer

  - Independently or within a team, I worked in very close collaboration with clients, art directors and other stakeholders, to create vision, elaborate strategies and designs, and consistently meet deadlines and requirements.- Using brand analysis and benchmarking practices, I elaborated extensive research and successfully developed and executed, from concept through completion, several creative projects with different levels of complexity, to respond to briefing requirements and customer expectations.- I defined brand strategies, created content and visual solutions for on/off-line applications and marketing collaterals, and conducted highly persuasive sales and marketing presentations, pitching concepts and graphic solutions to customers, managers and third parties. - Copping with several projects at once and finalising designs, and project deliverables with accurate attention to detail is also something that I used to do on a regular basis, prioritising and organising according to specific requests and deadlines.- Under great direction, I learned to challenge, think strategically, and to confidently present new approaches to customers and other stakeholders. I had the change to do so while working on visual identities, packaging, signage, editorial layouts, brochures, presentations, scripts, storyboards, social media campaigns, newsletters, websites, and other digital assets. Show less

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  Rosarot.ch

  Nov 2018 - Sept 2019

  Graphic Designer

  - I conceptualised and designed, independently and as part of a team, several graphics and innovative creative solutions to be presented in a “pitch” regimen, for customers in the following branches: Food Supplements, Sports and Beauty.- I was also responsible for keeping trusting relationships with other colleague designers, producers, and key clients, ensuring standardisation, brand consistency and quality across all different mediums — online and offline.

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  Interstore | Schweitzer

  Nov 2019 - Mar 2020

  Graphic Designer

  - On demand, I designed and maintained ongoing brand identity projects in the fields of environmental design and retail. - I performed in a deadline-driven environment, working within budget requirements but always keeping the high-quality standards required by each customer and brand I had the chance to work with.

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  MUJI Europe Holdings Limited

  Nov 2020 - Jun 2022

  Fashion Team Leader — Store supervisor

  - Leading by example, I supervised and inspired a dedicated team of client advisors to deliver their highest performance, through a customer-centric attitude, with the goal of achieving monthly and daily sales and providing the customers with the best customer service experience at every moment of their buying journeys.- I planed, developed, and organised different and engaging learning solutions, and everyday activities to onboard and train new team members while continually improve the quality standards of the services from the teams.- Partnering with the Store Manager and the Merchandising team, I analysed sales numbers and provided feedback on products, stock situations and specific category requests in order to grow the business and more effectively respond to customers' needs.- By restructuring the store replenishment system, I managed to reduce the journey time of our products from storage to store shelves by 50%.- Responsible for creating local and targeted content for @MujiSwitzerland Instagram profile to increase brand awareness. Show less

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  Marriott International

  Jul 2022 - now

  Market Marketing Executive

  Zürich Marriott Hotel + Sheraton Zürich + Neues Schloss Private Hotel Zürich- Social Media Management: For 3 properties and their outlets, I’ve developed and executed a comprehensive social media strategy and managed their online communities with the goal of increasing brand awareness and engagement across various platforms. - Content Strategy and Creation: Development, planning and execution of cross channels content strategy and feed aesthetics redesign to reflect each hotel's unique brand identity and specific needs.- Performance Analysis and Optimization: Analysis of social media performance metrics and insights to optimize content strategy, ensure consistency and drive increased engagement and brand awareness.Cross-functional Coordination: Worked closely with cross-functional teams and other departments to align marketing initiatives and activations with property goals.Industry Trends and Innovation: Stayed updated on industry trends and best practices in social media marketing, as well as innovated strategies to improve engagement and reach new audiences.- Brand Ambassadorship: Acted as a brand ambassador, effectively communicating hotel offerings and promotions, and maintained brand consistency and integrity in all communications.- Design: Collaborated and supervised brand collaterals to enhance brand visuals and aesthetics, assisted with photoshoot preparations and worked on the creation of compelling visual content. Show less

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  Zurich Marriott Hotel

  Nov 2023 - now

  Sales Manager, Digital