Ricky Arias

Experience

• 

  Unilever

  Jun 2006 - Aug 2006

  Consumer and Market Insights Summer Intern

  · Organized and executed focus groups with consumers to record their reactions to new concepts, gaining insights as to the viability of those concepts in the marketplace · Analyzed quantitative and qualitative test results regarding new concepts to develop go, nogo recommendations · Facilitated consumer/employee interaction in innovative setting, building understanding for target among brand team

• 

  MPH Advertising

  Jun 2007 - Dec 2007

  Lead Sales Associate

  Built team through high sales performance and training and development.

• 

  MetLife

  Mar 2008 - Oct 2009

  Financial Adviser

  Generated revenue through finding new clients and uncovering opportunities with existing ones, properly mapping financial products with client needs.

• 

  The Coca-Cola Company

  Nov 2009 - Jun 2012

  · Motivated individuals during absence of their assigned supervisor by setting attainableyet challenging goals, addressing opportunities, and increasing my availability forassistance, leading to acquisition of 40 new accounts in one week· Trained new employees in the use of internal systems, facilitating data gathering andmarketing element execution· Executed against company priorities in the areas of brand availability and sales volumeto bring a territory to a strong second place in the district· Addressed individual team membersʹ needs and set feasible priorities for a team, aresponsibility normally given to a senior position, to maintain a districtʹs top ranking inthe area Show less

  • Lead Account Manager

    Aug 2011 - Jun 2012

  • Territory Account Manager

    Nov 2009 - Aug 2011
• 

  Enjoy S.A.

  Mar 2013 - May 2013

  Student Consultant

  - Conducted 48 employee interviews in Spanish, collecting views of company culture and work environment, synthesizing responses for teammates and executive team- Analyzed qualitative data collected from interviews to support recommendations projected to reduce turnover by 41%

• 

  Grupo Gloria

  May 2013 - Aug 2013

  Summer Intern - Advisory Group, Food Division

  Supported a team of advisors to the Vice President of the Foods Division, conducting analyses and creating presentations for top management.

• 

  Kellogg Company

  Jun 2014 - Apr 2017

  Providing support for and owning workstreams on both brand and innovation initiatives within the dynamic vegetarian, natural, and organic frozen foods category for category leader MorningStar Farms. - Assisted in the development of a brand equity assessment, to be used as a foundation for 2016 business planning- Worked with agencies and cross-functionally to launch Special K food renovation- Presented 2016 idea platforms to senior leadership, transitioning work to newly hired Brand Manager -Led external and internal workstreams for Bear Naked granola innovation launch, expected incremental sales of $6M-Developed scorecard based on interpretation of consumption data to give Brand team visibility to weekly business performance-Developed coupon strategy, with suggested tactics, to support 2015 brand initiatives

  • Associate Brand Manager, MorningStar Farms

    Mar 2015 - Apr 2017

  • Associate Brand Manager, Special K Crackers

    Nov 2014 - Feb 2015

  • Associate Brand Manager, Kashi & Bear Naked Cereals and Granolas

    Jun 2014 - Oct 2014
• 

  Walgreens

  May 2017 - Nov 2019

  Associate Brand Manager - Household/Grocery Private Label Brands

  - Leading e-commerce initiatives for items across all private label brands within the grocery, household, seasonal, and general merchandise categories.- Managing strategy and execution on private label brands within pet needs, stationary, consumer electronics, apparel, toys, and seasonal décor.

• 

  Universal Beauty Products Inc.

  Dec 2019 - Jun 2020

  Brand Manager, Beard Guyz
• 

  Omnicom Media Group

  Oct 2020 - now

  Director, Commerce

  Leading conversion media strategy for major FMCG/Alc Bev clients, including SC Johnson and Diageo.