Anna Easterbrooks

Experience

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  The Heights, Inc.

  Sept 2010 - Sept 2012

  Staff Writer

  The Heights, the independent student newspaper of Boston College, is both editorially and financially independent from Boston College. The Heights serves the students, faculty, and staff of the Boston College community as well as the neighboring Allston-Brighton community.

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  Every College Girl

  Jan 2012 - Jan 2013

  Editor In Chief

  Every College Girl is an online publication for the college girl demographic that features lifestyle, health, travel, beauty, and fashion articles. Every College Girl earns more than 10,000 hits per day, and publishes articles daily.

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  Let's Go Student Travel

  Jan 2012 - Jan 2013

  Writer

  Let’s Go is a travel web Site aimed toward students both living and travelling abroad that features travel guides written and edited by college students. For more than 50 years Let’s Go has been internationally recognized as a premier travel guide producer both online and in print.

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  MEDIA CONNECT, a division of Finn Partners

  Jan 2013 - Nov 2015

  Digital Publicist and Social Media Strategist

  As the lead of MEDIA CONNECT Digital, Anna worked directly with authors and clients to develop, plan, and execute successful social media strategies that are integrated with marketing, PR, and sales objectives. She also executed tailored digital media campaigns for prominent authors and corporate clients, like Hotels.com.Her responsibilities included managing both social media campaigns and online media campaigns, providing social media, online media, and website/blog consultation to authors and clients, as well as overseeing 2-3 full-time staff members. In addition, she was responsible for MEDIA CONNECT's social media management in-house, as well as bringing in new business. A sample of authors Anna has worked with include prominent leaders of their respective fields, such as: Susan Bulkeley Butler, the first woman partner at Accenture (formerly known as Anderson Consulting) and CEO of The Susan Bulkeley Institute for the Development of Women Leaders; Former CEO at LiveNation, Jason Garner; celebrity comedian George Wallace; psychologist and pioneer of Seasonal Affective Disorder (SAD) Dr. Norman Rosenthal; and top executive coach, Dr. Joelle K. Jay. A sample of publishers Anna has worked with include: Tarcher/Penguin, McGraw Hill, Praeger, Insight Editions, Phaidon Press, and Wiley & Sons.Finn Partners was named 2015 Best Midsize Agency by the Holmes Report. Lihat lebih sedikit

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  Meditations In Wonderland

  Jan 2015 - now

  Author

  In Anna's premier novel, released for the 150th anniversary of Lewis Carroll's original "Alice's Adventures In Wonderland," follow Elizabeth down the rabbit hole and meet a whole new Alice in this dark work of fiction.Elizabeth, a twenty-four-year-old interior designer living in Brooklyn, New York, encounters a little more than mental static when she sits down for her morning meditation, feeling disconnected from herself and her reality. As she meditates, she forces herself to confront her inner demons head on - including the darker parts that she would rather keep hidden from others, like her boyfriend, Adam. Her inner conflict leads her down a rabbit hole that is far different from the one she remembers from her favorite childhood story. When Elizabeth reaches the bottom of the rabbit hole, she follows a shadowy figure in a familiar blue dress who taunts her and coaxes her deeper into Wonderland. Unable to release herself from her meditation, Elizabeth chases Alice through Wonderland, guided by clues left by Alice, as well as the dark and strangely familiar characters she meets, like the Cheshire Cat, the Tweedle twins, and the Mad Hatter. In Wonderland, Elizabeth comes face to face with her inner light and darkness, and, finally, Alice - and discovers that Alice's secret might be what she has been searching for all along.Reviewed and featured by: Book Riot, Tumblr Books, Great Day Washington, Goodreads, Book Pleasures, Sapere Magazine, The Future Fire, Buttonholed Book Reviews and more.On Amazon: amzn.to/1KwuOwz See also: MeditationsInWonderland.com Lihat lebih sedikit

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  AP Interactive, LLC

  Nov 2015 - now

  Founder

  AP Interactive, LLC is a social media management LLC with a focus on managing clients' digital footprints: Social media platforms, blogs and websites, with an emphasis on content strategy and engaging with, integrating with and expanding your community. Anna formed AP Interactive, LLC in fall of 2015 to work with nonprofits and business book authors to expand their platforms, manage their social media communities, and help them to solidify themselves as thought leaders in their respective fields of focus.Nonprofits Anna has worked with includes The Kennedy Forum, a leading mental health policy and advocacy organization, for which she was responsible for social media community management. Anna also participated in strategy development with Patrick Kennedy and senior leadership to develop approaches to increase the reach and relevance of The Kennedy Forum's position and messaging. In addition, Anna also lead social media management for the nonprofit Advocates for Opioid Recovery (AOR), founded by Patrick Kennedy, Newt Gingrich and Van Jones.Authors Anna has worked with include: Dr. Joelle K. Jay ("The Inner Edge" and "The New Advantage"), renowned speaker and executive coach who has worked with talented leaders at Adobe, Microsoft, MetLife, Facebook, and Google, among others, as well as Rob Fazio ("Simple Is The New Smart"), executive coach and Managing Partner of OnPoint Advising, who has an extensive background in global leadership and talent practices coaching and consulting for organizations and leaders at Capitol One, Comcast, and Sunoco Logistics among others.Anna has also collaborated with external PR teams to provide a comprehensive media campaign, combining digital media and traditional media. Lihat lebih sedikit

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  The Kennedy Forum

  Nov 2015 - Jan 2016

  Communications Associate

  For The Kennedy Forum, a leading nonprofit mental health policy and advocacy organization, Anna lead social media and digital marketing efforts, including an integrated launch of a second non-profit organization, Advocates for Opioid Recovery. The scope of her responsibilities and efforts included:-24/7 social media management and strategy for the Kennedy Forum's social media accounts-Development of integrated digital media strategies for senior leadership, including former U.S. Congressmen Patrick Kennedy, former Speaker of the U.S. House of Representatives, Newt Gingrich, and journalist Van Jones, to increase the reach and relevance of The Kennedy Forum. Advocates for Opioid Recovery and their leaders-Media relations management, content generation and press release creation for theorganzation's website and all digital platforms-Regular live tweeting and event promotion across Twitter, Facebook and LinkedIn for both The Kennedy Forum and former U.S. Congressman Patrick Kennedy-Creation of daily media monitoring reports for Patrick Kennedy and his advisorsAnna continued her work for The Kennedy Forum via her LLC, AP Interactive, including: Leading social media management, media relations, and writing and editing content for the organization's website, as well as participating in strategy development with the senior leadership to develop approaches to increase the reach and relevance of The Kennedy Forum's position and messaging. Lihat lebih sedikit

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  Carahsoft

  Apr 2017 - Jan 2020

  Social Media Marketing Manager

  As Carahsoft's Social Media Marketing Manager, Anna managed a portfolio of 41 social media accounts across four platforms (Linked, Facebook, Twitter and YouTube), generating over 9M impressions annually while also providing social media support for 300+ of its best-of-breed technology vendors and leading a team of eight to support those efforts.In addition to driving social engagement with government IT leaders--and the agencies and citizens they serve--through Carahsoft's social media channels, Anna managed and executed various digital marketing activities across Carahsoft's industry-recognized IT ecosystem, including: -Establishing and advancing the digital presence of Carahsoft's 300+ technology vendors, including Google, Adobe, Salesforce, SAP, VMware and others, through both organic social media promotions and social media advertising campaigns, as well as onsite event capabilities such as live tweeting, Twitter Wall hosting and Podcasting.-Generated $120k in new business revenue via social media ads, creating a 301% ROI over 2018 figures as well as adding 250+ net new customers in pipeline.-Executed 202 social advertising campaigns in 2019 alone, which generated a reach of ~105M, ~975 resource downloads and ~338 event registrants.-Data mining and analyzing the overall success of social media messaging to best engage multiple audiences - B2G, B2B and B2C. -Executing executive social media branding by building, developing and managing social profiles for more than 25 of Carahsoft's executives, increasing their following by an average of 400 followers per account and growing annual engagement by an average of 21%. -Managing and empowering a team of eight junior social media associates, including two graphic designers, to further those efforts. Lihat lebih sedikit

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  CURA Strategies

  Jan 2020 - Jan 2023

  For CURA Strategies, a bipartisan strategies communications and public affairs agency focused on transforming healthcare, Anna provides the following: -Execution of all of CURA's digital offerings: Paid digital advertising (social media ads, SEM, third-party and native advertising), organic social media (strategy, audits, brand listening, editorial calendar and content production, profile optimization, measurement reporting) and website (content creation, UX and SEO audits)-Daily account management, strategic direction and communications support for clients in the areas of mental health, opioid addiction treatment, rare disease, kidney disease and beyond. For those clients she also develops overall digital communications and grassroots advocacy strategies-Development, implementation and optimization of integrated digital media campaigns tailored to CURA's clients' goals and needs, with a focus on leveraging digital tactics such as organic and paid social media and SEMClients include: Mental Health America, PsychHub, Advocates for Opioid Recovery, Behavioral Health Group, Mended Hearts, the IgA Nephropathy Foundation, the Bladder Cancer Awareness Network, CareDx, MDxHealth, The Upswing Fund and Calm. Lihat lebih sedikit

  • Director of Digital Marketing and Managing Supervisor

    Jan 2022 - Jan 2023

  • Digital Marketing Manager and Account Supervisor

    Jan 2020 - Jan 2022
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  HealthyWomen

  Feb 2023 - Nov 2023

  Director of Digital Media