Ankur Tandon

Experience

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  Taj Hotels

  Jul 2000 - Sept 2002

  Asst Manager
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  HDFC Bank

  Sept 2004 - Oct 2006

  Personal Banker

  Core Banking, Banking, Wealth Management. Supervisory Role in Branch Banking Operations Management and Specialization in Audit Parameters.  Successfully completed two Branch Audits for Satisfactory Rating during the tenure.  Work as a Support Function to Wealth Management Relationship Managers for Mobilizing volumes of money for maintaining CASA Planning and coordinating the third party investments – Mutual Funds and Equity Broking. Support function to Business Banking Vertical for providing credit ready customers. Strong Lead generator for third party leads for Insurance products.Interacting and organizing deals on the Banking Customer Interacting Solution – Iflex Systems (Flexcube Solutions) Show less

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  HSBC

  Nov 2006 - Jul 2007

  Financial Planning Manager

   Strategic Role in Investment Management and Specialization in Wealth Management  Portfolio Customization for Power Vantage Customers of the Bank. Work as a Support Function to Power Vantage -RMs for Mobilizing volumes and value targets for All Mutual Funds Products. Planning and Contributing to Insurance advisory services offered by Tata AIG as a corporate partner for Insurance products . Interacting and organizing things on the Banking Customer Interfacing Solutions – CRMS and HSBC Universal Banking Solutions. Customer Acquisition Team Management. Show less

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  Kotak Mahindra Bank

  Aug 2007 - Feb 2009

  Relationship Manager - Wealth

  Products Management, Processes Expert and Sales ManagementAdvisory and Financial Planning.Research & Analysis. Competitive Market Intelligence. Relationship Manager in Wealth Management and Business Banking services. Portfolio Management for Bank Customers for HNI segment. Delivering volume and value targets for All Equity Mutual Funds & Portfolio Management Services (PMS) and Nifty Linked Debentures offered by Kotak Securities. Research backed advisory and Relationship Management. Team recruitment & Training. Show less

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  Career Launcher

  Oct 2008 - Oct 2012

  Group Discussion & Personal Interview Specialist

   Group Discussion and Personal Interview specialist & Eligible English Faculty  Conducted 250 GDs and 400 PIs.( approx. every season) Visiting Resource for seven South Delhi Branches.  Lectured sessions on Economics and Business Environment and Current affairs. Acted Sole Judge for B-Plan Competition held at Bhartiya Vidya Peeth Annual Day, North Delhi (Acted on behalf of Career Launcher)

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  Blueprint - Singapore

  Jan 2009 - Jun 2010

  Business Analyst

  Requirement Analysis, Process Design, Software Development and Project Management.  Conduct New Product Research, Benchmarking and Business Consulting. Feasibility Analysis and Reports Responsible for Strategic Tie-ups, Market Intelligence Studies, Marketing Initiatives. Project Management – Trade and Process. Vendor Management, Resourcing, Negotiations and Delivery.Global Markets Research- Strategic Business Development - Middle East - China/HK - US - UK.- Market Intelligence Database Management- Supply Chain Setup in Singapore, Middle East, Hong Kong & China - Worldwide setup for Goods Inspection through 3PL( Third Party Logistics)- Worldwide setup for 3PV(Third Party Verification) for our Customers- Outsourcing Software Management.Strategic Recruitment: Recruitment Management System – Design, Development & Implementation | Hiring Industry Professionals as Consultants, of min 15 Years experienced for all domains ( Finance, ERP, Business Process Management, HR, Strategy, IT-Software/Technology/ Networking. etc )Project Management : Project Management – Software Development & Implementation |Warehouse Management System & Automation | Material Handling Device Management | Video Surveillance Management | HR Management System | Media | Marketing Plan. Show less

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  Blueprint Singapore( Greenrev Ventures )

  Mar 2009 - Jul 2010

  Business & Research Analyst

  Business & Research Analyst, Resource Management, Vendor Management, Business Process Management, Project Management.Requirement Analysis, Process Design, Software Development and Project Management.  Conduct New Product Research, Benchmarking and Business Consulting. Feasibility Analysis and Reports Responsible for Strategic Tie-ups, Market Intelligence Studies, Marketing Initiatives. Project Management – Trade and Process. Vendor Management, Resourcing, Negotiations and Delivery.Global Markets Research- Strategic Business Development - Middle East - China/HK - US - UK.- Market Intelligence Database Management- Supply Chain Setup in Singapore, Middle East, Hong Kong & China - Worldwide setup for Goods Inspection through 3PL( Third Party Logistics)- Worldwide setup for 3PV(Third Party Verification) for our Customers- Outsourcing Software Management.Strategic Recruitment: Recruitment Management System – Design, Development & Implementation | Hiring Industry Professionals as Consultants, of min 15 Years experienced for all domains ( Finance, ERP, Business Process Management, HR, Strategy, IT-Software/Technology/ Networking. etc )Project Management : Project Management – Software Development & Implementation |Warehouse Management System & Automation | Material Handling Device Management | Video Surveillance Management | HR Management System | Media | Marketing Plan. Show less

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  QuadLabs

  Jul 2010 - Dec 2011

  Business & Marketing Analyst

  Requirement Analysis, Process Design, Software Development and Project Management.  Conduct New Product Research, Benchmarking and Business Consulting. Feasibility Analysis and Reports Responsible for Strategic Tie-ups, Market Intelligence Studies, Marketing Initiatives. Project Management – Trade and Process. Vendor Management, Resourcing, Negotiations and Delivery.Global Markets Research- Strategic Business Development - Middle East - China/HK - US - UK.- Market Intelligence Database Management- Supply Chain Setup in Singapore, Middle East, Hong Kong & China - Worldwide setup for Goods Inspection through 3PL( Third Party Logistics)- Worldwide setup for 3PV(Third Party Verification) for our Customers- Outsourcing Software Management.Strategic Recruitment: Recruitment Management System – Design, Development & Implementation | Hiring Industry Professionals as Consultants, of min 15 Years experienced for all domains ( Finance, ERP, Business Process Management, HR, Strategy, IT-Software/Technology/ Networking. etc )Project Management : Project Management – Software Development & Implementation |Warehouse Management System & Automation | Material Handling Device Management | Video Surveillance Management | HR Management System | Media | Marketing Plan. Show less

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  The Lalit Suri Hospitality Group

  Dec 2011 - Sept 2013

  Strategic Marketing & Sales Initiatives

  Strategic Sales & Marketing Initiatives for the group.- Developing and managing the strategic marketing campaigns- Manage PR for corporate & unit level events of the company - Annual Sales & Marketing Budget preparation, management and adherence for all marketing- Measure Return on Investment of the campaigns - Manage content writers/bloggers / agencies for content on the website and other marketing collateral - Work with external third party vendors to ensure quality deliverables on-time - Come up with various engagement campaigns to encourage experiential marketing- Work with creative agencies to come up with novel ideas to be implemented in the market - Over seeing monthly/ yearly budgets and financial planning for Marketing & Brand Activations. Offline - Spearhead Offline marketing and business alliances to generate more sales or branding - Significant experience in Designing & Implementing ATL/ BTL activities – Radio, TV, OOH, Hoardings, Bus Stops, Bus Stands, Apartment/Mall/Office Activations - Ability to manage and introduce campaigns as planned, on-time. - Screening, short-listing & signing off with vendors for various activations to get the best work done @ the best & negotiated lowest price - Knowledge and ability to procure services at the best rates Online - Generate quality traffic to the website & social media activities- Work with the offline marketing to enhance/promote any offline activities on digital media - Lead the social media presence and engagement for the company - Work with creative agencies to come up with good creative content to make our digital efforts effective - Report effectiveness of all digital activity including web analytics, conversions etc for each campaign - ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations, Online Sales, Web Analytics, Traffic generation, SEO, SEM, SMM, Digital Content, Branding, PR and Corporate Communication. Show less

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  Rockstand Digital Pvt. Ltd.

  Oct 2013 - Apr 2014

  Marketing & Sales Lead

  Drive Marketing & Sales at Rockstand.in - a mobile technology company. Leadership Role for establishing sales for the App & lead Marketing for Android, IOS & Windows Apps Online Marketing(PPC, Search & Social Media) – Planning, implementation & monitoring - Includes Google Adwords & Facebook App install Ads.Marketing Communications & PR, Branding – governance & execution, Design, Launch & Monitor Marketing campaigns. Establishing Relationships with complimenting businesses including national & international Telecom Operators, National/ International Mobile Payment Operators, Third Party Mobile marketing service providers.Team Handling & Team Management - Recruit, Manage, Supervise & retain. Show less

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  CareerBuilder

  May 2014 - Nov 2017

  Marketing Lead

  Driving Marketing activities at CareerBuilder.com for the India Office to boost sales for SaaS based recruitment software solutions :Words that describe my work : -Digital marketing expert - CPA,CPL,Digital Marketing - SEO,SMO,SEM, Linkedin Advertising.-Offline marketing expert - Atl, Btl, Radio, Print, Magazines.-Growth hacker - Applying technology to travel the next mile.-Managerial expert - Handling teams to deliver results.-Analytical thinker - Churn required data for results. -Self Driven - Self motivated.-Focused-Ambitious Activities that describe my work:- Brand Manager, defining strategy, implementing growth hacks & driving web traffic across multiple domains.-Thorough understanding of marketing principles, practices, tactics and tools-Drive/execute/evaluate marketing strategies and tactics that create demonstrable revenue and customer/partner engagement.- Committed to and experience in people leadership, mentoring and coaching- Proven experience developing and overseeing social media and digital marketing strategies- Working knowledge of PR and communications’ outreach strategies- Passionate about building and maintaining a wide ranging network of close relationships, both internally and externally- A proactive, independent and self-motivated style of working- Proven experience working with Owners and Senior Management- Comprehendible Presentation and communications skills- Ability to work in a high pressure and fast paced environment. Show less

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  KPMG India

  Jan 2018 - now

  Digital Marketing Lead

  Business Lead for Digital Marketing and Consulting services as a dedicated revenue vertical @ KPMG.Leading Brand & Performance Marketing. Helping Brands by Driving success through brand marketing & performance marketing and alliances.- Lead marketing function overseeing all areas of the company’s marketing activities including customer acquisition, customer engagement and retention, demand generation, brand awareness and performance marketing- Develop and execute successful demand generation programs and multi-channel strategies to drive sales qualified leads and build lead database through data-driven experiments, content marketing and account-based marketing strategies- Conceptualise and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts - Strategize & implement Content Management strategies, digital and social media strategies- Building analytical data-driven marketing organization establishing the right KPIs for the marketing function and overseeing marketing ROI performance- Monitor and analyze market trends, consumer behaviour and competition identifying actionable insights acting as a resource for other departments by being the authority on market trends, product strengths/weaknesses, pricing and competitive landscape- Proven success supporting sales with well-structured marketing campaigns and pipeline-building activities that complement overall sales goals and initiatives- Solid experience with inbound and outbound strategies execution; and a proven track record of building well-functioning strategies- Closely aligned with Sales teams for Account Based Marketing strategy for influencing select clients- Extensive knowledge of working tools for Programmatic Advertising, LinkedIn Ads, Meta Advertising to acquire & engage the target audiences.- Engage with external agencies for clients as per client needs Show less