Kevin Collins

Experience

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  Adidas

  Jun 2006 - May 2007

  Field Marketing Executive - Ireland & Scotland - Reebok

  Responsibilities:Managed field marketing activities in the Irish and Scottish territories for one of the worlds largest sports brands.Managed a variety of concepts and marketing tools to build the Reebok brand image and drive through salesDeveloped, presented and reviewed sales and training presentations to update and educate retail and marketing staff on the Reebok brand and its key conceptsManaged over 180 clients

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  Puma

  May 2007 - Jun 2010

  Area Sales Manager - PUMA

  Managed the Irish territory for the world’s leading Sports Lifestyle Brands.Developed and executed the regional and business strategies, including Sales Analysis, Budget Analysis, Marketing activities, Distribution Plans, Business Segmentation and Category Targets.Strategically built, developed and maintained strong partnerships with tailored strategic plans.Provided insight and leadership on market conditions, competitive analysis and trending within the industry.Spearheaded seasonal account presentations to senior management and major accounts. Show less

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  Beam Global Spirits & Wine

  Sept 2010 - Apr 2011

  Area Sales Manager

  Managed the account base for one of the worlds largest premium spirits companies. Promoted Beam Globals wide array of products within existing accounts as well as identifying new opportunities.Key brands within the portfolio include Jim Beam, Canadian Club and Courvoisier. The organization of marketing events, managing annual budgets as well as the individual campaign budgets to achieve greatest ROI were key aspects of this role.Key Skills used;Sales, Sales Event Planning,Strategic Consulting, business plan & sales strategy development. Show less

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  Auckland City Council

  Apr 2011 - Dec 2011

  Key Account Manager

  Managed the relationship between key parties in service delivery including external service providers and Council Controlled Organisations. Regular reporting, participation in partnering meetings and managing the day to day relationships from a service delivery perspective including monitoring service level agreement delivery and responding to escalated incidents. The role required skills in relationship management, coordination and dissemination of information for process changes and enhancements as well as the ability to effectively manage issues in a sensitive manner, utilising political judgement, where there may be numerous stakeholders and perspectives Show less

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  Adidas

  Dec 2011 - now

  Manage the overall direction, policy and strategy of the Men’s Training category for SEA (Singapore, Thailand, Malaysia, Philippines, Indonesia, Vietnam) • Category Management lead for Southeast Asia, Mens Training category.• Highly involved in strategic planning process, forecasting and development of the regional business plans.• Executes seasonal plans and initiatives with close coordination with other regional departments (sales, brand & marketing), regional top management, territory sales directors, and other SEA country leads for implementation.• Responsible for category targets for SEA: net sales, margins, sell-through, stock turn and market share• Develop and coordinate SEA category merchandising and category marketing plan and drive the GTM process• Ensure efficiency in category range• Drive category price and distribution strategy• Assist in detailed range roll-out plans, brand range execution and supply chain business model implementation• Train subsidiaries for local execution and fine-tuning of SEA category merchandising and marketing tools.Work closely with country Sales and Marketing teams to develop their business further • Develop and provide markets with all necessary tools for sell-in & assist in sell-in activities• Define product range per channel and consumer and develop efficient sell-in packages• Monitor market data and trends for further brand development in the market Show less • Exclusively handled major strategic retail and multi-brand accounts including Foot Locker NZ.• Developed and executed short and long-term business plans for key accounts. Ensures fulfillment of set KPIs for account such as sales and productivity targets, and maintenance of inventory health. • Responsible for all accounts overall productivity and health. Constantly monitors progress, conducts seasonal business reviews and executes sales programs with Key Accounts.• Lead for the company’s adidas Originals category. Input for country line selection, distribution and achievement of set regional targets. Constantly deals with regional counterparts across Pacific market.• Highly involved in strategic planning process, forecasting and development of the regional business plans.• Executes seasonal plans and initiatives with close coordination with other regional departments (merchandising & marketing) Show less

  • Category Director - adidas Originals

    Sept 2023 - now

  • Senior Manager Product Creation - adidas

    Sept 2021 - Sept 2023

  • Senior Manager Product Creation - Reebok

    Aug 2018 - Sept 2023

  • Senior Manager - UFC / Reebok Combat

    Jun 2016 - Aug 2018

  • Category Manager - adidas South East Asia / Pacific

    Nov 2014 - Jun 2016

  • Key Account Manager - adidas

    Dec 2011 - Nov 2014