Janet Wang

Experience

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  Fairton International Group Limited

  Jun 2005 - Oct 2006

  Assistant Marketing Communication Officer

  Fairton Group (www.fairton.com) is a fashion agent for Maxmara, Max&Co, Jean Paul Gaultier, Bally, Lloyd, Pollini, Kookai, Penny Black, Marella Responsibilities - Marketing communication planning, budgeting and execution for 5 brands - Arrange advertising props including print ads, posters, billboards, window showcases & promotion - VIP & Promotion planning and production - PR Event planning, execution and management Projects Experienced - FW 06 COZZI Fashion Presentation (SH, Sept. , 2006) - SS06 BALLY Fashion Presentation (BJ, Apr. 14, 2006) - SS06 Jean Paul Gaultier Fashion Show (SH, Mar. 24, 2006) - FW05 Kookai Fashion Show (Chongqing, Nov. 11, 2005) - FW05 POLLINI Museum Opening Ceremony & Fashion Presentation (SH, Oct. 25, 2005) - FW05 Jean Paul Gauliter Fashion Show (SH, Oct. 20, 2005) - FW 05 Kookai Fashion Show (SH, Oct.19, 2005) - FW05 BALLY Fashion Presentation (SH, Oct. 17, 2005) - FW05 Jean’s Paul Gauliter Fashion Presentation (SH, Aug. 27, 2005) Show less

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  SOURCE

  Oct 2006 - May 2007

  Marketing & PR Manager

  Source (www.thesource.cn) is a company devoted to bring in international and original street culture & fashion into China with more than 40 international brands first into china. As of Sept. 2012, Source has opened more than ten 1000m2 flagship stores in mainland China region. Responsibilities - Direct report to GM (Mr. Nathan Chang, who is now Nike Global Brand Director in Portland U.S.) - Responsible for Marketing & PR planning on brand building, marketing promotion and new product launch - Media exposure planning & execution for SOURCE concept store and its brands underlying - Maintain media relationship and generate valuable editorial coverage - Project management, event planning & management - VIP & promotion planning - Visual merchandising and shop display production Projects Experienced - Mini-vacant Mini F1 Campaign (with BMW, 22 Oct., 2006) - SOURCE Grand Opening & Fashion Presentation (8 Dec., 2006) - Adidas Originals nba superstar 30 Launch Party (2 Feb., 2007) Show less

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  Ogilvy Public Relations Worldwide

  Aug 2007 - Jul 2009

  Senior Associate

  Ogilvy PR (www.ogilvy.com / www.ogilvypr.com) is a global, integrated communications firm that blends proven PR methodologies with cutting edge digital advances to craft strategic programs that give clients winning and measurable results whether marketing, public education, issues management or crisis communications. The agency provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology. Responsibilities - Consumer marketing consultation: Johnnie Walker, Mary Kay, Barbie and Vans - Key contact of Mary Kay, Ogilvy 360 Degree client’s Marketing & PR account service - Annual PR planning, budgeting & execution for brand building, corporate image and product launching - Media planning & budgeting with responsibility on media buying & negotiation - Media relationship management with editors & advertising department - Project management, event planning & execution - Management of suppliers & two junior staff - Cosmetic brand industry competitor analysis & reports Projects Experienced - Mary Kay 2009 Brand & Product PR Campaign (Key account contact) - Mary Kay Brand Campaign Launch (SH, Sept. 5, 2008) - Vans Brand China Launch (SH, June 20, 2008) - Johnnie Walker GZ Stunt Event with Eason Chen (GZ, April 3, 2008) - Johnnie Walker To Challenge Yourself road show (7 city, Aug. to Oct., 2007) - Barbie Flagship Store Opening / 360 Degree Client Pitching (SH, Nov., 2007) Show less

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  Shanghai World EXPO 2010 ICP

  Apr 2010 - Oct 2010

  PR Director, Latvia Pavilion

  World EXPO 2010 is an international party for all developed and developing countries to showcase its national image and power. Latvia Pavilion is one of the country pavilion which is operated by AERODIUM (www.aerodium-technologies.com) - the only manufacturer that offers full range of wind tunnels starting from open type tunnel and up to exclusively high-end closed-type tunnels with recirculation in the world. It turns out to be a success story of Latvia pavilion in 2010 World EXPO Shanghai that Aerodium is responsible for this whole turn-key project and marketing concept of the pavilion - Technology of Happiness.Responsibilities - Spokesman of Latvia Pavilion - Media contact for all national tier-1 media- Push media exposure by grasping media interest, especially editorial reports- Government relationship management with EXPO bureau and high official visitors- Reception arrangement of special VIPs and celebrities (Jackie Chan's flying in our pavilion) - Business negotiation with potential investors Show less

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  AERODIUM

  Apr 2010 - Oct 2012

  China Representative

  AERODIUM (www.aerodium-technologies.com) is the only manufacturer that offers full range of wind tunnels - originally used for astronauts space training and parachuting training. Breaking point was Latvian athletes participation in Torino Winter Olympics closing ceremony in Italy, 2006. From Torino to Shanghai, including Dubai, Moscow and other cities worldwide, Aerodium participated in many events worldwide and sets global network for Technology of Happiness, which has become a worldwide welcoming sports entertainment - finally make humans flying dreams come true. To promote this flying (bodyflight, indoor sky-diving) business in China market. Its more than just sports entertainment and recreation activity. Get inspiration, fun and new self-challenge in the air! Responsibilities - Visionary Idea & Concept Creation: best leveraging of the strategic partnership/projects to showcase the original idea and fun of this extreme sports and recreation, to create and expand business operation success, to attract and interact with real extreme/outdoor fans, to create buzz and public attention for branding and marketing - Business Model Design: stunt flying show, flying experience, flying club, extended business & products, etc. - Business Partnership Negotiation: China Region Strategic Partnership achieved and Letter of Intent signed - General Planning for Marketing & Sales and Brand Marketing Positioning - Government Relationship Liaison: lead government team of deputy mayor for oversea project investment research, and push forward culture exchange between tourism cities. - PR Responsible and Company Spokesman Projects Experienced - PR Director, Latvia National Pavilion, 2010 World EXPO Shanghai (Apr. ,2010 – Oct. ,2010) - Successfully bid our pavilion to AERODIUM China Strategic Partner after EXPO (Dec. ,2010) - AERODIUM China Market Strategic Planning Flagship Project - Song Shan Aerodium Extreme Sports Recreation Base ongoing in process (in process) Show less

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  Freelance Writer

  Mar 2013 - Jun 2014

  Writer

  I choose and do what I want. Only surrender to my heart, the only existence of being.Money, power, charm, dreams, longing and desire all surrender to it.

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  Ji Dong Investment Consultancy

  Jul 2014 - Mar 2015

  Chief Strategist

  An independent and strategic thinker and innovator.The role of Chief Strategist is a senior role in the company that will drive and execute strategy for the key start-up business project. As a Chief Strategist,she is a change agent that must be able to work across all parts of the business and eco-system for the project and business. She is a self-starter and self-motivated who also need to interact collaboratively with investors/share holders, top executives and core team managers from the start-up project and business. She is knowledge-able about the trends in related industry. Responsibilities:* Drive Thought Leadership - to ensure start-up project and business is viewed as a thought leader in key markets and eco-systems by engaging and collaborating with the key players. Ongoing research and analysis, network with key industry players to develop and confirm thesis on key trends, actively participate in appropriate industry organizations, present a stance on how trends will evolve in various formats/forums.* Innovation - to collaborate with the product and engineering teams based on market and eco-system changes to try, test, and build new technologies, concept, idea and ensure start-up project and business cloud platform and organization are aligned to innovate towards the future market direction.* Revenue - to work with investors/share holders, top executives and core team managers to expand addressable market, by collaborating on branding, marketing, sales, services and product development to solve large and forward looking challenges for key players today. Show less

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  Pico Global

  Apr 2015 - Mar 2016

  PR Director

  公关总监

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  自己的路，做好自己。

  Oct 2017 - now

  自由的责任人。