
Amy Catterson

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About me
Marketing Manager
Education

University of Cape Town
2016 - 2018Bachelor of Arts - BA Gender Studies & History
University of Cape Town
2019 - 2019Post graduate Marketing/Marketing Management, GeneralPost graduate diploma in management studies (Marketing)
Experience

Faithful to Nature
Mar 2020 - Jul 2020I have completed a 4 month marketing internship at Faithful to Nature. My roles included: assisting with daily administrative duties, presenting new social media campaign ideas, monitoring all social media platforms for trending news, ideas and feedback, research and evaluate competitor marketing and digital content, contribute to the creation of content, collect quantitative and qualitative data from marketing campaigns, and help distribute marketing materials.
Marketing Internship
Apr 2020 - Jul 2020Marketing Intern
Mar 2020 - Jul 2020

NATPAINT npc
Aug 2020 - Jun 2021Marketing CoordinatorMy roles include: monitoring PPC, creating and ensuring SEO-focused content, presenting new social media campaign ideas, monitoring all social media platforms for trending news, ideas, and feedback, researching and evaluating competitor marketing and digital content.

ATYPICAL
Jun 2021 - Nov 2022Senior Marketing Coordinator
Reprise Digital
Oct 2022 - Jan 2024Senior Client Success Executive- Maintained day-to-day client contact for project execution- Managed multiple projects across different timelines, countries (UK, Nordics and EMEA), priorities, and campaigns, ensuring that all the deliverables were as per brand guidelines and synonymously upheld all client expectation. - Delivered excellent client service and stakeholder management to ensure long-term client relationships.- Collaborated with and workflow management of the SEO, PPC, PR, Biddable, Strategy, Design, and Content teams to make sure client briefs and scope of works, as well as a synergistic business approach were upheld.- Meeting agendas, ran meetings and took meeting notes.- Managed proposal/project development cycles including scheduling, research, creating presentations, and collecting assets.- Participated in innovation initiatives and quality management to ensure delivery of best product in the industry.- B2B and B2C client exposure.- PowerPoint creation and PowerPoint quality checking.- Proficient in project management tools (Asana). Show less

Wetsuit Warehouse
May 2024 - Aug 2024Marketing and Social Media Manager- Market-Leading Brands: Collaborated with top global brands to drive organisational change and innovation.- Transformational Leadership: Implemented new and creative strategies that positively impacted business performance.- Core Competencies: Creative Strategy, Digital Strategy, Retail Planning, UX Development, Content Creation, Paid Media, Social Media Planning, Moderation, and Reporting.- Project Management: Managed and briefed internal and external teams to ensure project goals and deadlines were met. Show less
Licenses & Certifications
- View certificate

Prisma (Buyer Workflow) for Digital Foundations
MediaoceanSept 2023 - View certificate

Buying on Facebook
MetaNov 2022 - View certificate

Prisma (Buyer Workflow) for Reports 2.0 Foundations Plus
MediaoceanSept 2023 - View certificate

Amazon Retail for Advertisers Certification
AmazonNov 2022
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