Will Wee

Experience

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  F&B GROUP

  Jan 2002 - now

  Marketing Manager

  My work experiences:1. 🍔 Marketing Manager (F&B)Directed comprehensive marketing initiatives for a leading F&B establishment. From concept to execution, drove customer engagement through social media, events, and partnerships, resulting in increased foot traffic and revenue.2. 🔵 Brand Manager (FMCG - Food)Managed the brand portfolio, overseeing brand positioning, messaging, and visual identity. Successfully launched new products, conducted market research, and developed innovative campaigns that resonated with consumers.3. 📈 Sales & Marketing Manager (FMCG - Beverage)Led sales and marketing efforts, driving revenue growth by implementing targeted strategies and product promotions. Collaborated cross-functionally to ensure brand consistency and enhance market presence.4. 💻 Community Manager (IT)Championed community engagement initiatives, fostering meaningful connections between the brand and its online audience. Crafted compelling content, organized events, and utilized social media platforms to drive user interaction and loyalty.5. 🎯 Account Manager (Advertising)Managed key client accounts, spearheading successful advertising campaigns that increased brand visibility and engagement. Leveraged data-driven insights to optimize campaign performance and exceed client expectations. Show less

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  Hyuuga Empire

  Jan 2011 - now

  Marketing Consultant

  Has been servicing Corporate and SME clients from the FMCG industries globally not limited to Malaysia, Singapore, Thailand, Japan, South Korea, China and France.